New Emoji Survey: Rolling Eye Face Named a New Favorite

In the latest iOS update, iPhone users received a decent selection of new emoji characters, including a taco, a unicorn, a robot, a rolling eye face, and even a middle finger. This is the second emoji update in the last six months. So what do iPhone users think about the new emoji characters? And which ones would they still like to see in future updates?

new emoji

iOS Update

In Ask Your Target Market’s latest survey, 53% of respondents said that they have already downloaded iOS 9.1, the update that includes some new emoji characters. In general, 42% of iPhone owners said they are at least somewhat more likely to download a new update right away when they know that the update includes new emoji characters. 26% are not likely to do so. And 33% were neutral.

New Emoji

Of the new emoji characters added, rolling eyes seems to be the favorite. 46% selected the rolling eye face as one of their new favorite emoji. 39% said they like that there’s a new middle finger emoji. 30% are happy about the taco emoji. 25% like the new unicorn. 23% like the block of cheese. 21% like the lion. 20% like the robot. And 9% have other new favorite emoji, such as the turkey or phases of the moon.

Future Updates

When looking forward to future updates, most iPhone users don’t seem to want any new emoji characters in particular. But those who do suggested things like more holiday themed items, college symbols, realistic looking animals, and plants.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: A (Snowy) Day in New York from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 25 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.