New Year’s Eve Survey: More Than Half Likely to Celebrate

Tomorrow, people around the country will ring in the new year in a variety of different ways. Though many people associate New Year’s Eve with watching the ball drop in NYC or large, formal gatherings, there are plenty of different ways to celebrate. So how many people plan to celebrate the new year in style? And what are some of their favorite traditions?

new year's eve

New Year’s Eve

In Ask Your Target Market’s latest survey, 52% of respondents said they are likely to watch the ball drop on New Year’s Eve this year. 38% said they are likely to watch other New Year’s Eve specials on TV. 26% said they will likely go out to a restaurant or bar to celebrate. 25% plan to attend a party or gathering. 12% plan to host a party or gathering. 14% said they are likely to go to an larger organized or public event of some kind. And 15% plan to travel for the holiday.

New Year Purchases

In general, just 38% of overall respondents said that they are likely to make any kind of purchases on or for their New Year’s Eve celebrations. Walmart and various other grocery stores were at the top of the list of places where people plan to buy items for New Year’s Eve. Other stores mentioned include Target, Amazon, Kroger, Costco, Sam’s Club and local liquor stores.

New Year Traditions

Overall, 50% of respondents said that they usually celebrate New Year’s Eve in some way or another. And 53% of respondents said that they enjoy celebrating New Year’s Eve when they get the opportunity to do so.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: New Years Eve 2011 London from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 29 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.