It’s the time of year when many people set goals or resolutions for the year ahead. Each year, people seem to get motivated by the fresh start of a new year. But how long does that motivation keep going? And just how prominent are new year’s resolutions in 2015 compared with previous years?
New Year’s Resolutions
In Ask Your Target Market’s latest survey, 19% of respondents said they have made multiple new year’s resolutions for 2015. 17% said they’ve made just one resolution for this year. Another 17% said they haven’t set a resolution for 2015, but they might still do so. And 48% said they don’t have any new year’s resolution plans for 2015.
Of those who have set resolutions, 64% said their resolutions are health related. 44% have resolutions related to their finances. 38% have resolutions that deal with their personal life. 37% said they’d like to develop some good habits. 34% plan to get rid of bad habits. 25% have hobby related new year’s resolutions. And 22% made resolutions that deal with their schooling or career.
Today, people have a lot of different options for getting help with their goals and resolutions. 68% of those who set new year’s resolutions for 2015 said they are likely to use websites to help keep them. 41% plan to use apps to help with their resolutions. 54% are likely to use books. 62% are likely to use some kind of equipment or supplies. And 38% said they will likely use subscription services or memberships.
Looking back to last year, 14% of respondents said they had multiple new year’s resolutions for 2014. 13% set one resolution last year. 62% said they didn’t have any 2014 resolutions. And 11% were unsure.
Of those who set resolutions at the beginning of last year, 30% said they kept them going for the entire year. 51% said they somewhat stuck to their resolutions in 2014. And just 19% admitted not sticking to their new year’s resolution last year.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on January 5 via AYTM’s online survey panel.