New Year’s Resolutions Survey: Those Who Spend Money More Likely to Keep Resolutions

One month ago, many Americans set new year’s resolutions to help them make 2013 better than 2012. In a December 31 survey, 33% of Americans said they had made new year’s resolutions and another 29 were considering it, but just 7% of respondents said they always keep their resolutions throughout the year. How many of those who set resolutions this year are still going strong?

new year's resolutions

Keeping Resolutions

In Ask Your Target Market’s latest survey, 37% of respondents said they set a new year’s resolution for this year. Of those respondents, 38% said they are definitely still on track. 42% said they are somewhat still on track with their goals. And 21% of those who set new year’s resolutions said they are not still on track with them at all.

Of those who are not completely still on track with their resolutions, 48% said they definitely plan to keep going or try to get back on track. 33% said they will probably keep trying to accomplish their goals and resolutions for the year. 16% said they probably won’t keep trying to keep their resolutions for the year. And just 2% said they’ve completely given up on their new year’s resolutions.

Types of Goals

Overall, 60% said their resolutions are health related. 38% said their resolutions deal with quitting bad habits. 36% said their resolutions deal with starting good habits. 35% set resolutions dealing with their finances. 31% set resolutions dealing with their personal lives. 24% set resolutions that deal with either work or school. And 16% set resolutions that deal with their hobbies. Those with health related resolutions and financial related resolutions were most likely to say that they are definitely still on track.

Buying Success

In general, 36% of those who set new year’s resolutions said that they have spent money on trying to keep their resolutions. Of those who spent money on their resolutions, 45% said they are definitely still on track, 45% said they are somewhat still on track, and just 9% said they are not still on track at all.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: week 18 New Years Resolution from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 30 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.