With the coming of a new year, many Americans are setting goals or resolving to quit bad habits or begin new ones. New year’s resolutions have a bad reputation for being rarely kept throughout the year. But how many Americans have kept resolutions in the past? And how many have set new ones for this year?
In Ask Your Target Market’s latest survey, 33% of respondents said that they have set a new year’s resolution for 2013. Another 29% said that they might still set one. And 38% said they do not plan to have a resolution for 2013.
Of those who have already set resolutions, 66% said that their goals are health related. 48% said that they are trying to start good habits. 32% said they are trying to quit bad habits. 47% said their habits deal with their personal life. 43% said their goals relate to finances. 23% said their goals are related to their career or schooling. And 18% said that their new year’s resolution deals with their hobbies.
Overall, 44% of respondents said that they have made new year’s resolutions many times in the past. Another 36% said that they have only made resolutions one or two times before. And 20% said that they have never made a new year’s resolution before.
Of those who have made them, only 7% said that they always keep them throughout the year. 32% said that they sometimes keep them. 35% said that they rarely keep their resolutions. And 27% of those who have made new year’s resolutions said that they have never kept one throughout the year.
This year, people can use many different types of tools, from products to websites and mobile apps, to help them keep their new year’s resolutions. 47% said that they plan to use websites to help them with their resolution this year. 31% plan to use books. 26% said they plan to buy products to help them keep their resolution. 23% plan to use mobile apps. And 14% said that they will use some kind of membership or subscription service.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 31 via AYTM’s online survey panel.