News Feed Ads Survey: Most Think New Ads Negatively Impact Their User Experience

Facebook has recently added a new type of advertisement to its site and mobile apps. The new ads are located directly in the News Feed instead of on the sidebar or other parts of the site. Do Facebook users think News Feed ads negatively impact the user experience? And are they more likely to notice and click on these ads than ads located in other places?

facebook advertising

News Feed Ads

In Ask Your Target Market’s latest survey, 26% of Facebook users said that they often notice ads within their News Feed. Another 39% said they sometimes notice News Feed ads. 10% said they have noticed these ads once or twice. And 25% of Facebook users said they’ve never noticed ads within their News Feed.

Clicking Ads

Just 2% of those who have seen ads in their News Feed said that they often click on the ads. Another 24% said they sometimes click on News Feed ads. 30% said they have clicked on News Feed ads just once or twice. And 44% said they have never clicked on News Feed ads.

And only 6% of Facebook users said they would be much more likely to click on ads within their News Feed than to click ads on their sidebar. 23% said they would be somewhat more likely to click News Feed ads. And 71% said they would not be any more likely to click News Feed ads than sidebar ads.

User Experience

15% of those who have noticed ads in their News Feed said they think these ads have a very negative impact on the user experience of Facebook. 45% said they think News Feed ads somewhat negatively impact the user experience. And 40% said they don’t think News Feed ads really impact the user experience at all.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Facebook advertising from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 8 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.