Newsweek Survey: Magazine Readers More Likely to Read News Online

The world of print journalism took another hit last week when Newsweek announced it would switch to a strictly digital version of its weekly news magazine in 2013. How many Americans still read news magazines? And what does the future hold for these types of publications and print media in general?


News Magazines

In Ask Your Target Market’s latest survey, 14% of consumers said that they subscribe to at least one news magazine. Another 21% said that they sometimes read them, though they don’t subscribe. 34% said they rarely read news magazines. And 32% said they never read news magazines.

Of those who read news magazines at least sometimes, 64% said they do so because they like the variety of features and articles. 53% said that these magazines contain news or topics that can’t be found from other sources. 41% said they like news magazines for the lengthy, in-depth feature stories. Another 41% said they like the photos and design of these magazines. And 36% said they like having a tangible news source rather than a digital one.

Online News

Overall, 38% said that often read news online. Another 38% said that they sometimes read news online. 14% said that they rarely read news online. And 10% never read news online. Of those who read news magazines, 50% said they also read news online, and 39% sometimes do.

Only 7% of those who read online news said that they often visit the sites of news magazines such as Newsweek or Time. 18% said that they sometimes visit these news magazine websites. 30% said they rarely do. And 45% said that they never visit the websites of news magazines. Of those who read actual news magazines, 16% said they often visit the websites, and 35% said they sometimes do.

Magazine Readership

In general, 30% of respondents said that they subscribe to multiple magazines. 17% said that they just subscribe to one magazine. 13% said that they don’t subscribe, but they do buy magazines on newsstands sometimes. And 40% of Americans said that they never buy magazines.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Jaar Newsweek-sm from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 20 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.