A recent shipping issue with Facebook’s Oculus Rift virtual reality devices has some buyers and potential buyers upset. But will those delays actually impact sales of the Oculus Rift and other VR devices? How already ordered their VR devices and how many are likely to do so in the future?
In Ask Your Target Market’s latest survey, 40% of respondents said that they are generally interested in virtual reality, which hasn’t changed over the past few months according to a January 2016 survey. In addition, 56% of respondents said that they fully understand what virtual reality is. And 43% said that they would be interested in owning a virtual reality device at some point in the future.
So far, just 6% of respondents said that they already own a virtual reality device. And another 3% said that they have ordered one but don’t have it yet. Google Cardboard was the most popular VR device mentioned by those respondents.
Of those who don’t currently own a VR device, 21% said that they would be at least somewhat likely to purchase one within the next two years. 38% of those respondents said that they would be most likely to purchase the Samsung Gear VR device. 15% are interested in Google Cardboard. 13% are likely to buy the Oculus Rift. 11% are interested in the HTC Vive. And 46% are undecided.
Although Oculus Rift’s recent shipping issues have gotten a fair amount of attention, it seems unlikely that they’ll have a huge impact on potential future buyers. 21% said they would be unlikely to purchase the Oculus Rift VR device because of the recent shipping issues. 16% said they would be likely to purchase. And 62% said it makes no difference to them.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 26 via AYTM’s online survey panel.