Online dating has been around for several years, and has steadily gained popularity with a variety of users. More sites with different target users pop up all the time. But how many people are actually using all these different sites? And how happy have they been with the experience?
In Ask Your Target Market’s latest survey, 28% of respondents said they’ve tried online dating. Another 11% said they have not tried it, but they might consider it at some point. And 62% said they are not interested in online dating. The industry as a whole might not be growing much in recent years though. In an August 2011 survey, 26% of respondents had tried online dating.
In general, 35% of those who have tried online dating said they were very satisfied with the experience. 29% said they were somewhat satisfied. 19% are somewhat unsatisfied. And 17% are very unsatisfied. The main goal for many people who try online dating is to find a relationship. And nearly half of users, 45%, said they are currently in a relationship thanks to online dating.
Match.com was the most popular dating site with respondents, tried by 45%. 31% have tried eHarmony and another 31% have tried OKCupid. 24% have tried Zoosk. 10% have signed up for Chemistry. 11% said they have used general social media sites like Facebook for online dating purposes. 5% have used regionally based or special interest dating sites. And 33% have used other online dating sites such as Date.com and Plenty of Fish.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 19 via AYTM’s online survey panel.