Online Groceries Survey: Customers Mainly Satisfied with Online Experience

In recent years, online grocery shopping has increased in popularity thanks to sites like Peapod and Amazon Fresh. Since today is Shop Online for Groceries Day, we asked shoppers what they think about the online grocery shopping experience. How many have actually used online grocery shopping services? And how many are likely to do so in the future?

online groceries

Online Groceries

In Ask Your Target Market’s latest survey, 5% of respondents said that they always buy groceries online. 19% sometimes grocery shop online. And 10% have done so at least once. The most popular sites mentioned for online groceries include Amazon, Walmart, Peapod, Shoprite and Netgrocer.

Customer Satisfaction

Those who have used online grocery services seem to be fairly satisfied with the experience overall. 64% said they are satisfied with the price of online groceries. 69% are satisfied with the variety of different grocery items available online. And 84% said they are satisfied with how easy it is to order groceries online.

Future Customers

Of those who have not ever used online grocery shopping services, just 15% said they would be likely to start shopping online for groceries within the next few years. 64% said they would be unlikely to do so. And 21% are neutral or unsure about it at this point.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Amazon Fresh from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 13 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.