Online News Survey: Online Readers More Likely to Also Read Print

The New York Times recently underwent a full redesign of its website, which is yet another signal of the importance of online news even to traditional media outlets. Online news has been steadily growing in popularity over the past several years, while more traditional news forms have been declining. So just how much of an impact has online news had on these traditional media outlets?

online news

Online News

In Ask Your Target Market’s latest survey, 28% of respondents said that they read news online every day. 24% said they read online news fairly often. 29% said they sometimes read online news. 11% said they rarely read online news. And 8% said they never do.

But just how much has the readership changed over the last few years? 48% of respondents said they read news online more often now than they did two years ago. 12% said they read online news less often now. And 40% said they read it just about as often as they did two years ago.

News Outlets

There are so many different types of news outlets online. The most popular type of site with respondents was local news sites – 56% of readers said they frequent websites for local news outlets. 42% said they get their news from search engines. 40% said they go to websites that are attached to major newspapers or print publications. 38% go to news sites that were specifically created for the internet. 37% go to websites for TV or radio stations where they can watch videos or listen to audio. And 17% get news from blogs.

Print News

On the other end of the spectrum, just 15% of respondents said they read newspapers or other print publications every day. 13% said they read print publications fairly often. 22% read them sometimes. 33% rarely read them. And 17% said they never read print news. Those who read online news were just as likely to read print news every day, and 3% more likely to read it fairly often.

Just 15% of those who read print news said that they read such publications more often now than they did two years ago. 43% said they read print news less often now than they did two years ago. And 42% said they read print publications just about as often as they did two years ago.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Where’s the news from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 9 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.