Privacy has been a hot topic of discussion in the US for several months now, particularly online privacy. Aside from concerns about government agencies and their access to online information, Facebook recently admitted to a privacy breach as well. How much have these privacy concerns changed over the last few months? And how many people expect that their online information should remain private?
In Ask Your Target Market’s latest survey, 49% of respondents said they are very concerned with online privacy. 42% said they are somewhat concerned. 7% said they are not very concerned. And just 2% said that they are not at all concerned about online privacy. 69% of respondents said that privacy concerns have kept them from joining certain sites or doing other types of online activities.
In a March 2013 survey, the same amount of respondents, 49%, said that they were very concerned with online privacy. 39% said they were somewhat concerned. 9% said they were not very concerned. And 3% said they were not concerned at all. 67% said that privacy concerns had kept them from joining certain sites or doing other types of online activities.
While many feel that everyone should have a complete right to privacy online and otherwise, some people have begun to accept that their information might not be private as soon as it’s shared online. 68% of US respondents said that they feel they should have a complete right to privacy online. 29% said that their online information should be kept somewhat private. And 3% said they don’t feel they are entitled to any privacy online.
There are a few different ways information can get out online. Sites like Facebook could experience a security breach, or they could actively share your information with government agencies or other third parties. 49% of respondents said their opinion of a website or company would be very much impacted if it experienced a security breach. 43% said a security breach would somewhat impact their opinions. And 8% said that it wouldn’t impact them at all.
On the other hand, 68% said that their opinions of a website or company would be very much impacted if the site shared their information with the government or third party sites. 24% said this would somewhat impact their opinions. And 8% said it wouldn’t impact them at all.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on June 25 via AYTM’s online survey panel.