Online Shopping Survey: Americans Split on Where to Shop

Online shopping has become more and more popular through the years. Many Americans took advantage of great Cyber Monday deals this past weekend, and even more will visit their favorite web-based stores at some point during this holiday season. But do people tend to still prefer shopping in a retail store, or is online shopping becoming more prominent?

online shopping

Online Shoppers

In Ask Your Target Market’s latest survey, 37.5% of respondents said they shop online fairly regularly. Another 45.3% said they do it sometimes, and 13% said they have bought one or two things online in the past. Only 4.3% of respondents said they have never made an online purchase.

Cyber Monday and Holiday Shopping

Of those who have shopped online, 63.7% said they do plan to do at least some of their holiday shopping online this year. 24.3% said they do not, and 12% were unsure. Last Monday, 19.1% of respondents took advantage of Cyber Monday deals. 78.1% did not, but only 2.9% of respondents didn’t know about Cyber Monday.

Pros and Cons

Online shoppers had many reasons for choosing their computers over the mall. 81.5% said they like the convenience, 73.6% like skipping the crowds, 58.7% like the prices, and 47% like the variety. On the other hand, 62.8% said they dislike online shopping because of shipping costs.

Cyber Monday is one of the busiest online shopping days of the year, but many Americans continue to spend their gift budgets online as well as in stores. Will even more shoppers discover the joys of online shopping this year?

Photo Credit: 11 Street.WDC from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.