Online Television Survey: Many Interested in Exclusive Content

Many television shows have been available to watch online for years. But more recently, some online and streaming entertainment services have showed interest in providing exclusive content. Particularly, some plan to continue shows that have been canceled by networks, since they already have built-in audiences. Are Americans interested in streaming these shows once they’ve been canceled? And how many already enjoy online television?

online television

Online and Streaming

In Ask Your Target Market’s latest survey, 24% of respondents said they often watch TV online or through streaming services like Netflix. 25% said they do so sometimes. 12% said they have streamed TV shows online once or twice. And 40% never do. Respondents under 35 and those working part time were more likely to watch online television.

Canceled

39% of US consumers said they have enjoyed a TV show that they thought was canceled too early. And another 44% said they’ve enjoyed many shows they thought were canceled too early.

Of those viewers, 55% said they would be interested in watching new episodes of such shows online, after they had been canceled. Another 38% said they might be interested in watching these shows online. And 8% definitely would not be interested.

Subscribers

28% of those same viewers said they would definitely subscribe to a streaming service like Netflix if it offered exclusive episodes of shows they liked that had been canceled. 50% said they would consider subscribing to a streaming service for exclusive episodes. And 21% definitely would not.

21% of overall respondents said they would definitely watch new shows that air exclusively online or through streaming services. 55% said they would consider it. And 24% were not interested.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: fox-yes from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 28 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.