Online Voting Survey: Non-Voters Want More Convenient System

Many voters faced long lines at the polls to vote in the election earlier this week. And on top of that, some Americans who were displaced by Hurricane Sandy faced even greater challenges to get their votes in. This has caused some people to wonder if there could be a more convenient and efficient way for Americans to cast their votes. What do people think about the possibility of voting online? Would the convenience outweigh the margin for error?



In Ask Your Target Market’s latest survey, 47% of US respondents said that they voted in person this week. Another 17% said they voted by mail. And 36% said they did not vote in this election at all. 47% of respondents under 35 said they didn’t vote at all. And just 16% of respondents over 55 said they didn’t vote at all.

Of those who voted in person, 67% said that they waited less than 15 minutes to vote. 12% said they waited between 15 and 30 minutes. 11% said they waited between 30 and 45 minutes. 4% said they waited in line for 45 minutes to an hour. And 5% said they had to wait over an hour to vote.


Overall, 30% of respondents said that they would definitely vote more often if there were more convenient options available. Another 23% said that they would probably vote more often. 13% said that they probably wouldn’t. Just 5% said they would still never vote, even if more convenient options were available. And 30% said that they already vote in every election anyway. Of those who did not vote in this year’s election, 30% said they would definitely vote if it was more convenient, and another 30% said they would probably vote more often.

Online Voting

43% of overall respondents said that they think developing a system that would allow Americans to cast their ballots online is a good idea. 33% said they don’t think it is a good idea. And 24% were undecided. Of those who said they always vote, just 27% said they think developing an online voting system is a good idea.

However, 51% said they believe an online voting system would lend itself to more errors than the current voting system. 24% said they think there would be fewer errors with an online voting system. And 26% had no opinion either way.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: IMG_8786 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 7 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.