Opening Day Survey: Few Support Potential New National Holiday

Today, Americans will head to their local ballparks and other establishments to take part in baseball’s annual Opening Day festivities. Each year, many people take the day off work or school because of Opening Day, and this year some have even begun petitioning to make it a national holiday. So how many watch Opening Day games either in person or on TV? And how many think it should become a national holiday?

opening day

Opening Day

In Ask Your Target Market’s latest survey, 15% of respondents said they have attended Opening Day baseball games at some point. This year, just 5% said they definitely plan to attend a game on Opening Day. Another 14% said they might attend an Opening Day game. And 81% do not plan to attend any games on Opening Day.

TV Viewers

But buying tickets isn’t the only way for fans to enjoy Opening Day. 11% of those not attending games said they definitely plan to watch Opening Day games on TV or listen to them on the radio. 18% said they will probably watch Opening Day games on TV. 25% said they probably won’t watch any Opening Day games. And 46% definitely don’t plan to watch any Opening Day games.

National Holiday

Since there’s a fair amount of people planning to watch or listen to games on Opening Day, there have been talks about just making it a national holiday. However, just 7% of overall respondents said they will miss work, school, or other commitments because of Opening Day this year. 87% said they don’t plan to miss any commitments because of Opening Day. And another 7% were undecided.

In general, just 13% of respondents said they think Opening Day should be a national holiday. 75% don’t think Opening Day should be a national holiday. And 12% were undecided.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Opening day from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 30 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.