Oscars Survey: Viewers Likely to Remain Steady

The 2016 Academy Awards are set to take place this weekend. The Oscars are usually considered some of the biggest awards in the movie industry. And like in past years, there are plenty of movies vying for top honors. So how many are likely to watch this year’s awards show? And what movies do viewers think are likely to take home the biggest awards of the night?


Oscars Viewers

In Ask Your Target Market’s latest survey, 31% of respondents said that they are likely to watch the Oscars this year. 56% said they are unlikely to watch. Ang 13% were neutral or undecided at this point. Last year, the same amout of people had plans to watch the 2015 Oscars, according to a February 2015 survey.

Movie Viewers

However, 61% of overall respondents said that they haven’t seen any of the movies nominated for Best Picture this year. Those who said they are likely to watch the Oscars were 24% more likely to have seen at least one of the Best Picture nominees.

Of those nominees, The Martian seems to have the most viewers so far; 20% of overall respondents said they have seen it. 18% have seen Mad Max: Fury Road. 13% have seen The Revenant. 6% have seen Brooklyn. Another 6% have seen Bridge of Spies. 5% have seen The Big Short. 4% have seen Room. And just 3% have watched Spotlight.

Best Picture

People’s favorites to win don’t necessarily line up with the most viewed films though. 16% of respondents picked The Revenant as their favorite to win Best Picture this year. 14% selected The Martian. 9% chose Mad Max: Fury Road. 5% each chose Room and Brooklyn. 4% chose Bridge of Spies. And 4% selected The Big Short and Spotlight. 55% of respondents said they have no opinion about what should win Best Picture this year.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Oscars 2008 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 24 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.