The 2015 Oscars are set to take place this weekend. The annual awards show takes place to honor the best films and filmmakers of the year. But with so many different categories to choose from, the Best Picture award remains the most coveted prize of the night. So how many people plan to tune in for this year’s Oscars? And what movies do they think deserve the night’s biggest award?
In Ask Your Target Market’s latest survey, 31% of respondents said they are likely to watch The Oscars this year. 56% said they’re unlikely to watch it. And 13% are neutral or undecided. Those numbers seem pretty in line with the viewership of past Academy Awards shows. In a February 2013 survey, 34% of respondents said they watched at least some of the Oscars that year.
Though there are eight different films nominated for Best Picture, 66% of respondents said they haven’t seen any of them. 18% of respondents said they’ve seen American Sniper, making it the most viewed of the nominees. 10% have seen Birdman. And another 10% have seen The Grand Budapest Hotel. 8% said they’ve seen The Theory of Everything. 7% have seen The Imitation Game. 6% have seen Boyhood. 5% have seen Selma. And just 3% have seen Whiplash. Those who are likely to watch the Oscars were 26% more likely to have seen at least one of the movies nominated for Best Picture.
American Sniper was not only the most viewed of the nominees for Best Picture, but it’s also the film most respondents would like to see win the award. 28% of overall respondents said they would pick American Sniper to win Best Picture. 9% chose Birdman. 7% chose Boyhood. Another 7% chose The Theory of Everything. 7% picked Selma to win Best Picture. 6% chose The Grand Budapest Hotel. 5% chose The Imitation Game. And 2% would like to see Whiplash win the award. 46% had no opinion about the award.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on February 19 via AYTM’s online survey panel.