Mobile Chat Apps Survey: Brand Connections Consistent Between Apps, Social Media

Mobile Chat Apps Survey: Brand Connections Consistent Between Apps, Social Media

Mobile chat apps like WhatsApp and Snapchat have become increasingly popular in recent years, especially among young consumers. In fact, a report by Digiday found that most popular mobile chat apps experienced significant growth, some even doubling their reach, between April 2014 and April 2015. But these apps don’t just offer a way for friends to share messages with one another anymore. Now, brands are even getting involved and using mobile chat apps to reach out to consumers. So how many currently use these mobile chat apps? And how many are likely to connect with brands on those platforms at some point in the future?

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Vacation Rental Sites Survey: Price Named Determining Travel Factor

Vacation Rental Sites Survey: Price Named Determining Travel Factor

Over the last couple of years, vacation rental sites like Airbnb have gained massive popularity. In fact, Airbnb reportedly grew 353 times over between 2010 and 2015. As part of the growing “sharing economy,” sites like Airbnb allow consumers to rent homes, apartments, rooms and even non-traditional accommodations from others who aren’t using their own spaces, rather than paying for pricy hotels. However, some are still a little leery about vacation rental sites like Airbnb, in part because of safety concerns and also due to the impact that too many Airbnb rentals can have on the housing market in different communities. So how many people have already used vacation rental sites and what did they think of the experience? And looking forward, how many are likely to use those types of rental services in the future?

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Mobile Ordering Apps Survey: Convenience Likely to Attract Consumers

Mobile Ordering Apps Survey: Convenience Likely to Attract Consumers

Fast food and quick service restaurants have always aimed to provide the quickest and most convenient service possible for customers. But in recent years, some have decided to use mobile technology to try and streamline the ordering process even more. So now for some fast food and quick service restaurants, customers can download apps to place their orders before even getting to the restaurant. According to a report by Business Insider, mobile ordering apps can add value for customers and potentially even drive up order values for restaurants. So how many consumers currently use these restaurant apps? And what are the most important functions they look for?

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Educational Technology Survey: Consumers See Value in Moderation

Educational Technology Survey: Consumers See Value in Moderation

More and more, parents of young children are discovering the power of technology when it comes to helping their kids learn. Even mobile devices like smartphones and tablets have the potential to be used as powerful learning tools. And educational technology companies are starting to develop more apps, tools and even their own devices created specifically for helping kids learn and develop. The National Association for the Education of Young Children has even found that these tech and interactive media tools can support both learning and development when used appropriately. So how many parents utilize tech tools when helping their kids learn? And how many see the merit in these types of tools?

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Wearables for Wellness Survey: Industry Poised for Significant Growth

Wearables for Wellness Survey: Industry Poised for Significant Growth

The idea of wearable technology has really taken off over the past couple of years. But while some still struggle to find a practical purpose for wearables like smartwatches and wristbands, others are finding them extremely useful in one area in particular – wellness. Whether it be wellness-specific devices like the Fitbit or more general purpose devices like the Apple Watch, more and more health conscious consumers are turning to wearables to help improve their health and fitness. While few consumers have already added those wearables into their health and fitness habits, there is heavy interest according to reports like this one by PwC. So how many are likely to add wearables for wellness into their routines in the near future?

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Trending Beer Flavors Survey: Oak, Blueberry Cobbler Top List of Potential Flavors

Trending Beer Flavors Survey: Oak, Blueberry Cobbler Top List of Potential Flavors

The beer industry, while always popular, is constantly changing. While the major players and brands may constantly put out more of the same, craft beer companies, microbreweries and even some larger brands do release some more interesting varieties and flavor profiles. There are some trendy flavors for 2016 that might appeal to beer drinkers. More specifically, a Nutritional Outlook study finds that some of the most popular flavor trends for food and beverage in 2016 include nostalgic bakery flavors, exotic flavors, green or vegetable based flavors and woody flavors. So which flavors would people most like to see when it comes to beer? And what makes them choose certain flavors over others?

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Uber and Lyft Impact Survey: Consumers See Value in Sharing Economy

Uber and Lyft Impact Survey: Consumers See Value in Sharing Economy

Transportation startups Uber and Lyft have had a major impact on the entire landscape of the transportation industry in just a few short years. Cab companies in particular have felt the impact of those companies on the marketplace, according to studies like this one from Bruegel. And they’ve since been pushing for tighter regulations on Uber and Lyft. But those companies are part of a growing concept known as the “sharing economy” that has had an impact on several different industries. So what do consumers think about the idea of sharing resources with one another instead of going the more traditional route? And what type of an impact might this concept and companies like Uber and Lyft have on the economy as a whole?

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Space Survey: Vast Majority Understand Importance of Space Education

Space Survey: Vast Majority Understand Importance of Space Education

Today is International Space Day, a day created to get kids excited about learning all about outer space and many of the science and math concepts associated with it. Although the US’s program has gone through some changes in recent years, there are still plenty of people dedicated to making space travel a more real possibility, even for regular consumers. So how many are generally interested in outer space? And how many would like to someday partake in space travel?

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Cinco de Mayo Survey: At-Home Celebrations Most Popular

Cinco de Mayo Survey: At-Home Celebrations Most Popular

Today is Cinco de Mayo, a holiday that celebrates the Mexican Army’s victory at the Battle of Puebla on May 5, 1862. More recently, it’s become a popular day of celebration where people embrace various aspects of Mexican culture. Some Mexican restaurants, bars and other businesses hold events or promotions in celebration of the holiday. So how many are likely to celebrate Cinco de Mayo in some way this year?

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Mother’s Day Survey: Cards Remain Most Popular Purchase

Mother’s Day Survey: Cards Remain Most Popular Purchase

Mother’s Day is just around the corner. And that means that people around the country are already preparing by purchasing gifts, planning parties or making dinner reservations to say thank you to and celebrate mothers. So how many are likely to celebrate Mother’s Day in some way this year? And how are they likely to celebrate the holiday?

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Yahoo Survey: Majority Still Use Some Services

Yahoo Survey: Majority Still Use Some Services

Tech giant Yahoo has been struggling for years to raise profits and remain a major player in the industry. There are even rumors that the company will be sold or reorganized in some way. But it still provides a number of different online platforms and services that consumers can use. So how many still use any of those Yahoo services? And what do people generally think about the brand?

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Managing change in trackers and normed studies

Managing change in trackers and normed studies

At AYTM we have a passionate commitment to quality research; research that is truly impactful to our client’s bottom line. This year we challenged clients, researchers, and fieldwork companies to face the challenges head-on that the survey research industry encounters.

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Hamburger Survey: Fast Food Restaurants Top List for Favorite Burgers

Hamburger Survey: Fast Food Restaurants Top List for Favorite Burgers

May is known as Hamburger month. Hamburgers are incredibly popular, especially during the spring and summer months when Americans can cook burgers outside on the grill or enjoy them at outdoor restaurants. So how many people consider hamburgers to be among their favorite food items? And what are their favorite ways to enjoy those burgers?

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Arbor Day Survey: Vast Majority Understand Environmental Importance

Arbor Day Survey: Vast Majority Understand Environmental Importance

Today is Arbor Day, a holiday that is aimed at celebrating trees and recognizing the importance of environmental conservation efforts. The Arbor Day Foundation and plenty of other environmental groups provide opportunities for people to plant trees and make a positive impact on the environment in other ways. So how many people are likely to take part in those activities in honor of Arbor Day and throughout the rest of the year?

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Uber Lawsuits Survey: Most Have No Opinion on Brand, Lawsuits

Uber Lawsuits Survey: Most Have No Opinion on Brand, Lawsuits

Uber has been involved in some recent lawsuits, including one where drivers claimed they were not being treated fairly as they should be considered employees rather than contractors. But the transportation service continues to gain popularity despite these lawsuits. So how much have these issues impacted brand perception of Uber? And is the company likely to continue its growth?

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Oculus Rift Survey: Shipping Delays Unlikely to Have Major Impact

Oculus Rift Survey: Shipping Delays Unlikely to Have Major Impact

A recent shipping issue with Facebook’s Oculus Rift virtual reality devices has some buyers and potential buyers upset. But will those delays actually impact sales of the Oculus Rift and other VR devices? How already ordered their VR devices and how many are likely to do so in the future?

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Tracker Transformation E-book: Managing Stakeholders

Tracker Transformation E-book: Managing Stakeholders

At AYTM we have a passionate commitment to quality research; research that is truly impactful to our client’s bottom line. We understand that survey research is at a crossroads, but rather than distance ourselves from the challenges, or pretend these challenges are not happening at all, we want to be part of the change.

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Pretzel Survey: Rold Gold, Snyder’s Named Favorite Brands

Pretzel Survey: Rold Gold, Snyder’s Named Favorite Brands

Today is National Pretzel Day. And since pretzels are such a popular snack that can be enjoyed in so many different ways, it’s a day that’s likely to get some attention. So how many people consider themselves to be pretzel fans? And what are their favorite types and brands when it comes to the popular snack?

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Harriet Tubman Survey: Currency Changes Shouldn’t Impact Habits

Harriet Tubman Survey: Currency Changes Shouldn’t Impact Habits

Last week, the US Treasury announced a change in the appearance of some of its currency. Most notably, the front of the $20 bill will now feature Harriet Tubman. And some other bills will show other women and civil rights leaders on the backs. So how many people are in favor of those recent changes? And who might get added to this type of currency in the future?

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Earth Day Survey: Customers More Likely to Support Green Brands

Earth Day Survey: Customers More Likely to Support Green Brands

It’s Earth Day, the annual holiday aimed at celebrating the earth and doing our best to take care of it. Some popular earth friendly activities that people might take part in to celebrate Earth Day include recycling and cleaning up local parks or green areas. So how many people plan on celebrating Earth Day this year? And how many consider themselves to be environmentally conscious throughout the year?

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Facebook Messenger Survey: Consumers Interested in Receiving Discounts

Facebook Messenger Survey: Consumers Interested in Receiving Discounts

Facebook recently announced a new version of its Messenger app. And the new version includes some updates that could make it easier for brands to communicate with customers on the platform, like unique usernames and image codes. But until now, the app was mainly just used by individuals to communicate with their Facebook friends. So how do Facebook users feel about brands using the Facebook Messenger platform?

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Kindle Oasis Survey: Current Owners More Likely to Buy New Model

Kindle Oasis Survey: Current Owners More Likely to Buy New Model

Amazon recently announced the release of a new Kindle ereader called the Kindle Oasis. The new device is smaller and thinner, but more expensive than previous Kindle models, which could potentially attract a whole new set of ereader users who want a compact option. Or it could even appeal to those who already have full sized ereaders and just want a more compact version. So how many are interested in the new Kindle Oasis, and in ereaders in general?

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Google Goals Survey: Calendar App Users Most Likely to Use Goals

Google Goals Survey: Calendar App Users Most Likely to Use Goals

Google Calendar is already one of the most popular calendar and organization apps out there. But now the app is coming out with a new set of features called Google Goals, which is intended to help people track and organize all of their more long-term goals. So how many people are likely to take advantage of the new feature? And could that impact how many people use Google Calendar?

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Tracker Transformation E-book: Managing the Methodology

Tracker Transformation E-book: Managing the Methodology

The survey research industry is in crisis. The way consumers participate in research has changed dramatically in the last few years and the consumer industry is still playing catch-up, to a detrimental effect.  This poses a real problem for brands and retailers trying to understand how markets are changing. Nowhere is this clearer than in brand tracking studies.  Changing these trackers is a challenge, and there are few people in the industry who have personally managed the change required.

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Stress Survey: Money Issues Named Top Source of Stress

Stress Survey: Money Issues Named Top Source of Stress

Today is Stress Awareness Day, a time designated to call some attention to all the issues that stress can cause in people’s lives. There are so many different causes and related issues that people can deal with. But there are also some ways people can try to relieve the stress in their lives, either through regular activities or even buying certain items to help relieve some of that burden. So how many people are concerned about stress? And what are they doing to deal with it?

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