AYTM is proud to partner with our friends at Research Rockstar to offer a special discounted market research training bundle. The 3-course AYTM bundle includes fundamental courses on questionnaire design, data analysis and using research tests like Conjoint & Maxdiff. Thanks to Research Rockstar we are able to offer all 3 courses as a bundle with over $200 in savings.
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Webinars and Conferences You Don’t Want to Miss in 2018In a constantly evolving industry, market researchers have an obligation to keep up with the pace and stay in the know. The best ways to continue learning, grow in curiosity, innovate and stay current in analytics is to register for industry conferences and webinars. Beyond the learning tools that you will learn, conferences and webinars are an excellent tool for building your network. Here are a few upcoming opportunities that might be worthwhile for you. |
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Best Practices for DIY Survey DesignThe concept of DIY, is no longer a new notion to the market research industry; in fact, the trend has been booming for quite some time now. The idea behind emancipating resources that would typically be used to hire research professionals that will design, program, or analyze survey data is especially appealing. With do-it-yourself tools exploding in the marketing arena, business owners can use DIY market research platforms with ease. Reducing the need to call in the pros is a wonderful way to increase profits, but it is imperative to recognize both the risks and opportunities of DIY research. |
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Cause and Effect: Supporting Brands that Support Social CausesMovements such as #metoo and Times Up, as well as issues of gun control and climate change are on the minds of consumers. For many brands, social responsibility has become a differentiator in the marketplace. So much so that spurred by recent events, both Walmart and Dick’s Sporting Goods raised the minimum age for gun buyers to 21. Even brands like the New England Patriots –with the loan of the team jet to the fly the Parkland High School students to the March for Our Lives — are openly supporting social causes. Do brand’s socially-responsible initiatives resonate with consumers? Are consumers taking their personal views on social causes into account when making purchase decisions? We surveyed 1,000 consumers to find out the answers to these questions and more. |
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Surveying Small Population SizesOne of the most important aspects of research is sample size. A common belief when it comes to avoiding statistical issues interfering with a successful research project, is to try and reach the largest representative sample as possible. Though, there are instances when a small sample size is acceptable and will not result in inaccurate data. Prior to choosing a small sample size, it is vital to understand a few key terms that can help achieve your research goals. |
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Highest Rated Survey Website PaidViewpoint.com Hits 1,000 Reviews on SurveyPoliceAYTM is proud to announce that as of this week our proprietary market research survey website, PaidViewpoint.com has reached 1,000 reviews on the popular survey directory at SurveyPolice.com. The milestone makes us not only the highest rated survey website on the directory, but also the second most reviewed overall. |
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The Power of NPSNPS (Net Promoter Score) is used by companies and organizations to measure customer experience. Designing, programing and implanting your own NPS is easy- if you have a customer list or database, you can program a few questions and be on your way to tracking your NPS in no time. |
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Claims Research: Who, What, When, Where & WhyThere’s no denying the proliferation of advertisements these days. As competitive product and service categories become increasingly hungry for the strongest ad claims and most compelling evidence to sway consumers, advertisers have an obligation to uphold the relevant laws and regulations surrounding claims substantiation. |
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AYTM Launches New Advanced MaxDiff Express and HBThis week AYTM is excited to announce the launch of our new Advanced MaxDiff with two flexible variations, Express and HB. For those unfamiliar, MaxDiff is often used to obtain preference/importance for multiple attributes (brand preferences, brand images, product features, advertising claims, etc.). The new Advanced MaxDiff, Express and HB both have been developed to use less screens to decrease respondent fatigue and allow you to get the right data for your market research needs. |
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How to: Using Advanced MaxDiff in Your Market Research SurveyMaxDiff is an approach for obtaining preference/importance for multiple attributes (brand preferences, brand images, product features, advertising claims, etc.). An alternative to standard rating question type it forces respondents to make tradeoffs between attributes. This avoids the issue of each attribute possibly being equally important. If you have between 7 and 40 attributes to test keep reading to find out how to use AYTM’s Advanced MaxDiff in your survey! |
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Generations “Defined” – What’s Your Generation?Different generations tend to have a set of similar characteristics, preferences, and values over their lifetimes that also is distinct from other generations. These are important to keep in mind for researchers and/or companies when they are designing or testing products and services, particularly when they identify a specific generation as their target market. At a high level, generations display similar methods of communication, shopping, and motivation preferences because they experienced similar trends at approximately the same life stage and through similar channels. While there are always unique individual differences, categorizing consumers by generations is a way to identify general tendencies and ensure you are implementing marketing strategies that will resonate with most of your consumer base. |
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How To: Using Social Media for Market ResearchDigital marketing has transformed over the past decade, delivering powerful tools that offer an alternative approach to traditional market research. Customary research methods such as surveys and focus groups can be costly and time-intensive, but fortunately a new era of research has become available to businesses. |
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Author Bias: Avoid Asking Leading QuestionsDo-it-yourself survey solutions are emerging all over the market research world as affordable solutions for companies to obtain consumer feedback. DIY research is a wonderful alternative to more expensive solutions that require the expertise of market research professionals. However, it is important to understand the possible errors that may arise when choosing to design a survey yourself. One of the riskiest and most predominant issues that lead to biased feedback is asking leading questions. |
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Blueprints for the Best Studies: Research BriefsPicture this: you’re in the market for a new home and after a wealth of consideration, you decide to build your own. You’re not a builder and you’ve never done any DIY projects, let alone a home building project, but you’re thrilled to see the final product and make it ‘home’. Would you move forward without a thorough blueprint? Let’s hope not! Creating a detailed blueprint ensures that all parties involved are well-versed on the plans, understand the goals of the undertaking, and agree on the timeline and steps to be completed. |
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What? So What? Now What? : Enhancing the Impact of Insights and RecommendationsYour carefully constructed survey is out of field, and you’ve completed your data analysis. The last step in completing your market research project is to prepare the report. Your report can be written and/or oral and should detail the research process, results, and recommendations or conclusions tailored to a specific audience. This may mean developing several reports that highlight the information most important to each invested stakeholder group. |
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The Heroes of the Programmatic Takeover: Market ResearchersWhen you go to sleep at night, how far away is your phone? Under your pillow? A foot away? Maybe across the room? The honest answer for most, is that it’s within arm’s reach. People now carry their phones constantly, and while their bodies recharge overnight, so do their phones, nearby at all times. Mobile phones are estimated to create a massive opportunity for programmatic advertising spending in the coming years. And this is a big deal for marketers, and market researchers. By using programmatic advertising, the use of software to purchase digital advertising has reduced or even eliminated the need for many traditional processes, reinforcing the idea now more than ever that digital advertising is crucial. |
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Do’s and Don’ts of Question WordingDeciding how to word your survey questions may seem like one of the easier tasks of survey writing, but it is actually one of the most difficult and critical tasks. Poorly worded questions can result in bad data: respondents may refuse to answer the question entirely or misinterpret what the question is asking, and as a result, answer incorrectly. These lead to response errors and can make data analysis more challenging. It is key that both the researcher and respondent interpret the questions identically, otherwise you wind up with biased data. Consider the following six tips when writing your survey questions to help optimize wording and, ultimately, obtain more accurate data. |
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Three Ways to Show Your Respondents That You Appreciate ThemOnline panels are composed of highly opinionated people, and they have some opinions on their survey experience! Let’s take a look at three things that keep respondents happy and how to implement them in your next survey. |
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How to Use Cross-Sectional Studies for Market ResearchNumerous types of survey methods exist to help market researchers obtain correct answers by asking the right questions. One of the most common survey methods that will aid in achieving such a task is known as, cross-sectional market research. Cross- sectional studies make comparisons between respondents in a solitary moment; think of it as a capturing a snapshot through a single survey or observation. Outside of being swift and simple, using this surveying technique can help researchers or clients better profile their target market based on respondents likes and dislikes toward a product, and help narrow down a business’s niche demographic. |
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Meet the Who’s Who in Market ResearchMany terms in the world of Market Research stem from their namesakes. From testing methodologies, question types and analytical approaches, many contributions are known by their monikers. Let’s take a closer look at Rensis Likert, Jan Stapel, Thomas Bayes, Peter Van Westendorp and Ivan Konanykhin (Have you heard of him yet? He’s famous within AYTM!). |
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Super Bowl LII Proves that Celebrities Rule, Cable is Still King and Netflix FailedWith 103.4 million viewers tuning in to watch Super Bowl LII, so it’s no surprise that it reigns as the most watched program in TV history. But where were people watching the game and what really caught their attention? Market research platform AYTM surveyed 1,000 respondents about these questions and more. |
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Overcoming Respondent Inability and Unwillingness to AnswerA structured survey is the most common quantitative method for collecting primary data from a sample of a population. The sample of respondents is asked a variety of questions regarding past or future behavior, attitudes, motivations, lifestyle, and demographic traits. There are several advantages to using a survey methodology: the questionnaire is easy to administer, the data are reliable, and using fixed answer choices reduces any interviewer bias or variability that may have resulted in a phone or in-person interview, for example. A disadvantage; however, is that respondents may be unable or unwilling to provide the information you’re looking for. When writing your survey, consider the following information and techniques to help encourage more informed and accurate answers from respondents. |
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Semantic Differential Scale: Measuring Perceptions and Attitudes of your BrandDeveloping relationships with customers and cultivating a brand image are important steps in a company’s growth. While customers own the brand perception of a business it’s important to make yourself aware of the attitudes and feelings a customer has for your brand. The first step, market research! |
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Market Research and Data Science: Friends or FoesIf you Google market research and data science, you’ll get a broad range of conflicting results. Market researchers and data scientists would confirm these definitional differences, saying that the work they do is worlds away from the other. Many major companies build entirely separate teams of market researchers and data scientists that work with completely different clients and vendors and have different daily tasks and even overall research goals. However, there is a common thread that makes these two disciplines a compatible pair: they are both driven to help their organizations achieve success by making sense of data. So, while they lack the clear appearance of a harmonious pair at first glance, the intersection between market research and data science can make for the ultimate dream team, and a super solid foundation for deeper and richer insights. |
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GRIT Report Deep Dive: Researchers, Emerging Methods, Data Collection and MoreGreenbook recently released their Greenbook Research Industry Trends (GRIT) Report for 2017. The report features a variety of topics, including emerging methods, a day in the life of researchers, dominant data collection, improving customer satisfaction, threats and opportunities. |
