AYTM Blog | Ask Your Target Market

How COVID-19 is Driving Change in Consumer Research

Posted on March 20 2020 by Stephanie Vance

Clients are asking how to think about survey research during the COVID-19 global pandemic. Specific questions include:

Will data be biased? Will self-reported behaviors, preferences and attitudes be biased by the fact that many consumers are living outside of their normal routines right now?
Should we be running research right now? What types of research should we avoid and what types of research should we continue or even begin?
What steps should we be taking in survey design and fielding to mitigate bias?

L&E Webinar Series 2020

Posted on March 18 2020 by Stephanie Legrand

In this session, you will hear about the real use case scenarios from aytm and QualSights and how it can apply to your projects – including how COVID-19 has effected the research industry and what you can do to keep your projects moving along!

The Online Sampling Impact of the Coronavirus Outbreak

Posted on March 17 2020 by Rossi Dobrikova

Last week marked a turning point in the coronavirus outbreak. With cases spreading across the globe, we’re witnessing some extraordinary developments affecting nearly every aspect of our lives. Naturally, the question, how is the outbreak affecting our panelists and their response to surveys invitations?

Program Like a Pro with our February Feature Releases

Posted on March 10 2020 by Tamara Franklin

Last month, our product team worked tirelessly on a series of exciting improvements that make using the aytm platform easier than ever.

Aytm expanded its TURF analysis, updated Data Lab, and added Smart Loops and Logic Guide. Read on to learn more about what we’ve been up to.

7 Reasons PaidViewpoint was Named the Top Survey Panel for Five Years Running + 5 Reasons Clients Love it Too

Posted on February 17 2020 by Tamara Franklin

Aytm’s proprietary consumer panel, PaidViewpoint.com, received top honors as the #1 User-Rated USA Survey Platform by independent review site, SurveyPolice.com, for the 5th consecutive year.

Super Bowl 2020 – Thrilling Game, Girl Power Halftime Show, and Star-Studded Ads

Posted on February 5 2020 by Allie Smith

Super Bowl LIV took place this year on the auspicious palindrome date 02-02-2020 and celebrated 100 years of the NFL. Super Bowl Sunday was also Groundhog Day, but this year most definitely wasn’t a repeat of last year’s game (which some called the worst Super Bowl ever). The 2020 championship game brought exciting plays on both offense and defense and ended with the Kansas City Chiefs beating the San Francisco 49ers with a score of 31 to 20. Along with actual football, the Pepsi halftime show and the commercials had the media buzzing. Welcome to AYTM’s annual Super Bowl survey, where we asked 1,000 US consumers who watched the big game for their opinions on all things Super Bowl.

Eileen Rozic Joins Aytm to Accelerate Global Growth

Posted on January 28 2020 by Aaron Hassen

Market Research Industry Veteran Takes the Helm as Executive Vice President of Global Sales

Aytm Turns Ten and Celebrates Record Growth

Posted on January 7 2020 by Aaron Hassen

Founding vision continues to inspire greater innovation and adoption.

New Year’s 2019: Most Plan for a Not-So-Rockin’ Eve at Home

Posted on December 20 2019 by Allie Smith

2019 is coming to a close. Time to think about the year that has passed and the year yet to come. Around the world, New Year’s is celebrated in many ways that symbolize a lucky year ahead and banish bad spirits. These traditions include wearing special underwear, eating 12 grapes at midnight, breaking plates, fortune telling, and bringing gifts to friends. How do people plan to celebrate this year? Will resolutions be made? In our annual New Year’s survey, AYTM asked 1,000 US consumers about their New Year’s plans. Here is what they told us.

Michael Schwarz, Chief Economist of Microsoft, Joins AYTM Board of Directors

Posted on December 4 2019 by Tiffany Mullin

Innovative consumer insights technology company welcomes strategic luminary to help inform its continued growth.

DIY Market Research Conference 2019

Posted on December 2 2019 by Stephanie Legrand

In this session you will get real world practical advice from leaders in research who are successfully using DIY research technology to help drive innovation at their organization. You’ll learn how they integrated DIY platforms successfully into their ecosystem including how they selected vendors, “sold” the idea to procurement, overcame training challenges and were able to save money without sacrificing quality insights. Get a view into how DIY technology has shaped the way they approach research.

Have You Made Your List and Checked It Twice?

Posted on November 28 2019 by Allie Smith

If you live anywhere on the grid, you definitely know that the holiday shopping season is in full swing and Black Friday has morphed into a week-long event. The airwaves are filled with deals, deals, and more deals on the products you want and maybe a few products you actually need. If you haven’t already, it is time to figure out who is getting what on your gift list. AYTM’s annual Holiday Shopping Trends survey is here to help with that task. We surveyed 1,000 US consumers who are celebrating the holidays this year and plan on shopping for gifts, decorations, cards, etc.

TMRE Las Vegas 2019

Posted on November 14 2019 by Stephanie Legrand

In this session you’ll gain insight into the realities of moving to self-service tools from a leader in research charged with implementing AYTM’s automation technology at the Boston Beer Company.

Halloween 2019 Is Creeping Up on Us: Witch Costume Will You Be Wearing?

Posted on October 28 2019 by Allie Smith

Mix one part spider webs, one part candy corn, one red clown nose, and two parts goblin eyes — it is time to cook up some Halloween fun and enjoy some Halloween puns. What is inside AYTM’s data cauldron? Well, all the information you ever wanted to know about who you might see ringing your doorbell on October 31st. We surveyed 1,000 US adults who plan on dressing in costume to find out who will be haunting the graveyards and stalking the streets. Will they be sewing up their devilish gear themselves? Are they dressing up their hellhounds? Are clown costumes on the way out? Read on if you dare.

TMRE 2019

Posted on October 21 2019 by Tiffany Mullin

To win in today’s insights world, it’s all about relationships. To rise to the top, you must effectively build global networks, work across business silos, wow internal stakeholders, and maximize vendor partnerships. TMRE: The Market Research Event arms leaders with the skillsets, toolkits and community support to ensure your insights drive bottom line impact.

Survey Design with Square Brackets

Posted on September 30 2019 by Tiffany Mullin

Over the years, Aytm has focused on building a self-service, user-friendly platform that can be used by researchers of all skill levels. With the recent addition of custom syntax called Aytm logic, you now have access to automated advanced programming options to test your new concepts, products and other stimuli with a multitude of survey designs, like monadic and sequential monadic research.

The Volunteering Spirit Is Alive and Well

Posted on September 19 2019 by Allie Smith

Majority of US Consumers Donate Time and Money

Last week, the world commemorated the 18th anniversary of the terror attacks of September 11th, 2001. In 2002, 9/11 was designated as a federal holiday — the National Day of Service and Remembrance. This day promotes local volunteerism as a way to pay homage to those who died in the attacks, the first responders, and the military. Millions of people volunteer in their communities on this day and throughout the year. We surveyed 1,000 US consumers to find out their habits when it comes to donating their time or money. Read on to find out what types of organizations get the most support, how consumers choose where to donate, and more.

Trust in Online Consumer Panel Data

Posted on September 4 2019 by Tiffany Mullin

Historically, there’s been many challenges in the market research industry concerning the quality of data. Some researchers have found that respondents fail to express their candid opinions or truthfully disclose their demographics. And yes, there are respondents who can derail your market research surveys by trying to game the survey-taking system to break the mechanics and achieve the maximum benefit with the least effort, posing as bots or multiple fake accounts. How can you trust in a survey panel and the survey methodology it presents?

Back-to-School 2019 — Brick & Mortar Stores and TV Ads Are at the Head of the Class

Posted on August 19 2019 by Allie Smith

It’s official — summer is drawing to a close. How do we know this? Yellow school buses are taking to the streets. Our TV screens are inundated with smiling children in love with their new backpacks. Lists of dorm room hacks are popping up all over social media. Yes, indeed, it is that time of year we call the back-to-school season. Want to know which school supplies are filling parents’ carts and how much they are spending? We did too, so we surveyed 1,000 US consumers who will be shopping for back-to-school items this year. Here’s hoping this post reads less like a textbook and more like one of those folded up notes passed from desk to desk.

Collect Qualitative Feedback in the Agile Market Research Realm

Posted on August 9 2019 by Tiffany Mullin

Market researchers strive to connect their products to their target markets faster, especially in an economy where consumers want their products essentially on-demand. In order for businesses to stay relevant with target consumers, we make it easy and quick to collect qualitative data within a quantitative survey. Instead of interviewing hundreds of individuals face-to-face for qualitative feedback or only collecting quantitative data, the AYTM platform has solutions that give you richer insight into your consumer profiles and can support companies being more responsive to their market.

Amazon Prime Day 2019: 48 Hours of Deals and Steals with All the Feels

Posted on July 22 2019 by Allie Smith

Retail behemoth, Amazon has the answer to the summertime sales slump — Prime Day. This year’s Prime Day was bigger and better than ever before lasting for a full 48 hours. According to Amazon on July 15th and 16th, Prime members around the globe purchased over 175 million items topping the sales from last year’s Black Friday and Cyber Monday combined. We wanted to know more about the US Prime members and their Prime Day shopping strategies, so we surveyed 1,000 of them. Read on to find out the prime-ary reason they love Amazon Prime, what they bought on Prime Day, and much more.

You Had Me at Meow: A Portrait of Cat Ownership

Posted on July 16 2019 by Allie Smith

According to the American Pet Products Association’s 2017-2018 survey, 47 million US households include 1 or more cats. Cats have purred their way into our hearts, second only to dogs in pet popularity. Cool cats have also taken over the online realm with apps that put cute kittens in your photos, memes to make you laugh, and celebrity felines followed by millions. Are you curious to find out more about the nine lives of cat lovers? Don’t be a scaredy-cat, this curiosity won’t kill you (and no cats were harmed in our survey). We won’t play cat and mouse with you – all the stats are right here. Read on as we let the cat out of the bag with the likes and dislikes of 1,000 US consumers who share their homes with cats.

Summer Insights Fest 2019

Posted on July 8 2019 by Tiffany Mullin

Summer Insights Fest is quickly approaching and we’re excited to be exhibiting and speaking at the the Insights Talent and Leadership Summit this year!

June Is LGBTQ Pride Month: Who’s Going to a Parade?

Posted on June 24 2019 by Allie Smith

June is LGBTQ Pride Month — a time to celebrate all things LGBTQ, acknowledge the wins in the struggle for equality, and come together as a force for change. 2019 marks the 50th anniversary of the Stonewall Riots which took place in New York City in June of 1969. Stonewall was a catalyst for what we know today as the LGBTQ civil rights movement. Pride celebrations are happening across America and around the world including the month-long WorldPride/Stonewall 50 events in New York City. AYTM surveyed 1,000 consumers who will be supporting LGBTQ Pride this month to find out how they will be celebrating, who they are celebrating with, and their thoughts on companies that support Pride.

Father’s Day: A Day to Honor Thy Father with His Favorite Things

Posted on June 10 2019 by Allie Smith

May was for the Moms and June is for the Dads. Father’s Day – the day to celebrate Dads – is quickly approaching. What are the most popular gifts for Dad? How much do consumers plan to spend? Are they spending more than last year? To find out the answers to these questions (and more), AYTM surveyed 1,000 US consumers who are planning to celebrate Father’s Day this year. Read on for all the info, plus a few dad jokes for your enjoyment.