Here we are, everyone. The final part of our DIY survey course. It’s been a fantastic journey so far, and we hope you’ve been able to pick up some valuable tips and tricks to help improve your DIY survey game. We’re also hearing a lot of positive feedback, which means you’re all feeling more and more confident! And you should! You got this! Today we’re going to look at how we can simplify the survey journey for our respondents. Think of it as the finishing touches to the masterpieces you’ve been creating throughout this series. Alright. Let’s finish strong!
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The most wonderful timing of the year: Solving holiday shopping challenges in 2021Holiday 2021 is set to be a spectacular season of growth. Deloitte anticipates retail growth of 7-9% for 2021—on par with 2020’s retail growth of 8.3% and double 2019’s growth of 4.1%. However, after nearly two years of chaos, the pandemic fallout is still complicating business and logistics. And brands should do everything they can to prepare for any foreseeable challenges throughout the holiday and into 2022. Read more |
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Level Up Your DIY Survey Game: Part Three “Creating an Engaging Survey Route”Welcome to the third installment of our series on DIY survey design! We’ve had some great discussions centered around focusing our intentions and building questions that drive precision. If you’ve yet to read previous parts of the series, take a moment and start from the top! Today, we’re looking at how to map logical survey routes, returning to themes of empathy and thoughtfulness that drive better responses and boost data quality. We’ll talk about helping your respondents understand what you have in store for them, planning to ask and listen efficiently, and how to use quotas to your advantage. Y’all ready? Let’s get started! Read more |
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Checking the list: Consumer holiday shopping plans for 2021The 2021 holidays are approaching rapidly, and in some ways, they’ve already arrived. In 2020, consumers started doing their holiday shopping earlier than ever before. That trend seems to only be increasing this year. And after nearly two years of lockdown life, people are starting to book more travel, plan more parties, and pursue new goals. So many businesses are wondering: what are consumers planning on buying in holiday 2021? Read more |
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Munch on this: How the pandemic impacted the snacking industryThe pandemic changed a lot in consumers’ lives. And as our lives change, so do our behaviors. One of the more significant shifts we’ve seen since the start of the pandemic revolves around our snacking habits. Yes, the “midnight snack” is now the “after-a-conference-call snack” and the “this-is-my-dinner snack” has finally been normalized, but most importantly, Americans are snacking more frequently—with 88% of adults saying snacking has become their “lifeline” during the pandemic. So, knowing that not a single minute goes by where someone in the US isn’t snacking, let’s look at how these habits have evolved since the start of the pandemic. What are the reasons behind all of this snacking? And how can brands stay in continuous touch with constantly shifting consumer preferences? Grab something to munch on. Let’s dig in. Read more |
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Q3 2021 Feature ReleasesEnhancements Made For YouNothing excites us more than upgrades. We’ve launched some amazing features this past quarter that are sure to make the insighter in you smile, too– whatever way you research. Find out more about the new tools and capabilities that we’ve added to help you create incredible experiences on our platform. Read more |
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Immersive shopping experience reimagined as an effortless automated quant testQuantifying consumers’ purchase behavior in an authentic shopping environment can be expensive and time-consuming. When we set out to build our Agile Shelf Test, we envisioned a tool that empowers real-time, automated insights to inform shelf placement, fine-tune packaging concepts, and deepen brands’ overall understanding of the shopping journey. Read more |
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How the pandemic impacted consumer packaged goodsThe pandemic swept the world and changed consumer behavior across the globe. As we approach the end of 2021, the CPG sector is seeing many consumer preferences return to normal, while other changes seem to be here to stay. Now, in a time of low consumer predictability, reliable agile market research is more critical than ever. Today’s consumers face employment instability, public health concerns, policy changes, and more. Brands face supply chain issues, labor shortages, logistics challenges, remote work idiosyncrasies, and employee burnout. As COVID-19 approaches its second fall season, many people are wondering: What’s next for CPG brands? Read more |
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Level Up Your DIY Survey Game: Part Two “Designing Better Questions”Surveys are all about answers. But it’s the questions that compose them that are most critical. In part one of this series, we talked about “the big why,” a particularly important question—especially in the beginning stages of your survey. Picking up from where we left off, today we’ll talk in greater detail about optimizing each individual question in your survey—looking at the way we provide context, clarity, and consistency for our respondents. Are you ready? Let’s go! Read more |
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Level Up Your DIY Survey Game: Part One “The Big Why”Survey writing is like swimming: almost anyone can learn to do it themselves, but to be a champion, there’s a lot of work that goes into refining your technique. Nobody’s expecting you to be an Olympic survey writer, but this series is designed to help you build stronger surveys—coaching you how to get the insights you need while building an enjoyable experience for your respondents. Read more |
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How aytm Helped a Fortune 500 Insurance Company Stay On Top of Consumer Trends Amid the COVID-19 PandemicI think we can collectively agree that the past year and a half has been challenging for many reasons. The pandemic created ambiguity and an immense amount of restrictions for companies. Nevertheless, during these challenging times, companies were able to shift many levels of operations by adopting technology. These adoptions not only supported research but also supported remote work. By empowering employees to continue to keep in contact with colleagues and friends, companies were able to combat employee isolation. For many, these technology adoptions felt like a lifesaver. Read on to learn how a Fortune 500 insurance company managed to weather the storm of uncertainty with their technology adoption in research. Read more |
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Agency Outlook: Unthink Your Approach to Modern ResearchTechnology is constantly evolving and market research must follow in stride. One of our favorite creative agencies, EP+Co’s motto is to “Unthink everything,” and they’ve helped legacy brands unlock new paths by asking better questions. In this article, we’ll outline a few things Chris Plating, Chief Strategy Officer at EP+Co, shared with us about how legacy brands can reinvent themselves by changing how they use brand trackers and unthinking their approach to modern consumer research. Read more |
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Why aytm’s Global Panel Continues to be Ranked #1Did you know aytm has one of the highest-rated panels on SurveyPolice for over five years in a row? Ranked #1, our panel keeps respondents in mind to provide you with better survey data without compromising respondents’ experience. So here’s why we think respondents can’t get enough of our panel and how that positively affects your data. Read more |
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Q2 2021 Feature ReleasesWe’re constantly working to improve and add new innovations to the aytm platform for our clients. As we move further into Q3, we wanted to take some time to look back at some of the greatest hits that you may have missed from last quarter. Read more |
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Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of ProductsErnst Baskin and Peggy J. Liu (2021) published research in the Journal of Consumer Psychology that explored how descriptors that may be unknown to consumers can have unexpected effects on price and appeal judgements. Read more |
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The 7 Types of Brand ResearchBrand research is an indispensable means of establishing brands and ensuring that they stay relevant today. There are seven common types of brand research, all of which assist in bringing valuable insights to the table. Today we’ll explain the seven types: advocacy, awareness, loyalty, penetration, perception, positioning, and value. We’ll also discuss benefits these insights offer to consumer brands and when to use them. Read more |
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What Comparing 14 Online Sample Providers Teaches Us About the Future of Panel Data QualityCareful selection of an online survey sample provider is critical, as it can impact data quality, data integrity, and, ultimately, study results. If data quality checks fail (and all responses are included), the results can be adversely affected and far less accurate than a survey sample selection process that has conducted rigorous checks. Ideally, data integrity should be addressed even before the data is collected, and transparent and objective evaluation of the panel and all panel partners is the first step in building industry-wide criteria aimed at ensuring that survey data collected can be trusted. Read more |
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How to Build a Business Case for Agile Market ResearchWe’ve all experienced that moment when we present an awesome idea to our stakeholders – an idea that will inevitably save the company time and money and make our jobs so much easier – but it falls on deaf ears. So, how do you go from an idea that falls flat to stakeholders hoisting you up onto their shoulders in celebration of your brilliance? Read more |
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Use Cases and Best Practices for TURF AnalysisAs ambitious as a business may be, it cannot provide every product, service, and feature under the sun. Keeping this business challenge in mind, organizations must be strategic in the products and services they market to customers. For this reason, many brands rely on TURF analysis and consumer research to optimize their portfolio of products. In this blog post, aytm will dive deeper into this statistical technique by showcasing TURF analysis with examples. Read more |
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How Automotive Brands Can Customize Vehicles to the Desires & Perceptions of ConsumersBuying a vehicle is one of the most exciting, pricey, and personal purchasing decisions an individual can make. For OEM’s (Original Equipment Manufacturers) and their market research agencies, this means leveraging new technologies to gather more accurate data to give their consumers what they want, when they want it. Read on to learn more about how automotive brands can leverage market research to do everything from customizing vehicles to the consumer to optimizing after-sales delivery. Read more |
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AYTM NAMED TO INC. MAGAZINE LIST OF BEST WORKPLACES IN 2021 FOR ITS EXCEPTIONAL WORKPLACE CULTUREAytm (Ask Your Target Market), a leading consumer insights platform, has been named to Inc. magazine’s annual list of the Best Workplaces for 2021. Hitting newsstands May 18 in the May/June 2021 issue, and as part of a prominent Inc.com feature, the list is the result of a wide-ranging and comprehensive measurement of American companies that have created exceptional workplaces and company culture. Read more |
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Q1 2021 Feature ReleasesSpring has officially sprung! 🌻 And the product innovation team at aytm has been working like busy bees 🐝 to take the platform to new heights. In case you missed it, we want to take a moment to look back at all the awesome new features released on the aytm platform in Q1 2021, as well as give you a little sneak peek into what’s to come. Read more |