Why a Top 10 CPG Company Uses aytm for Agile, Iterative Market Research

Why a Top 10 CPG Company Uses aytm for Agile, Iterative Market Research

For a multinational, top 10 consumer goods corporation with a large multi-faceted research organization known for supplying a wide range of consumer goods, staying in lock-step with rapidly shifting consumer perceptions is imperative for success.

But like many enterprises, this CPG heavyweight used to outsource market research to a full-service firm. Traditional MR firms typically take upwards of 4-6 weeks from survey design and programming to fielding to reporting and analysis.

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What is Agile Market Research?

What is Agile Market Research?

The agile manifesto changed the way software was developed by taking an iterative approach. Rather than complete a major scope of work–and encounter inevitable delays and setbacks–agile developers push their work forward incrementally.

This results in a product that’s continually improved without being subject to the delays and setbacks that define traditional release periods. What’s more, the product is released sooner for a competitive edge in the marketplace.

By applying an agile mindset and the right tools to their work, market researchers can solve their most pressing pain point: a mismatch between customer research and product development that means lengthy reports frequently go to waste.

Let’s review what agile market research means and why it’s so important.

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Inside aytm: Meet Tiffany Mullin, VP of Marketing

Inside aytm: Meet Tiffany Mullin, VP of Marketing

Tiffany Mullin went from manager to VP in two years’ time, proving not only that she’s a certified rockstar but also that there’s a HUGE opportunity for advancement here at aytm. This high-energy executive is the mastermind behind our Insighter Virtual Conference and countless other marketing initiatives while juggling the demands of co-owning a small business, maintaining an active lifestyle, and caring for two adorable pups. Learn more about Tiffany! 👇🏾

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Aytm’s Commitment to Giving Back

Aytm’s Commitment to Giving Back

2020 has finally come to an end, and what a year it was!

Despite all the challenges we went through and continue dealing with on a personal and global scale, I am feeling more gratitude than ever for my aytm family being there for each other and thriving as a team.

We experienced tremendous growth, both in terms of significantly increasing profitability and expanding the team to 115! We’ve strengthened our relationships with clients, supporting them in this unprecedented time. 

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Using Agile Research to Explore New Strategies with Concept Testing

Using Agile Research to Explore New Strategies with Concept Testing

Remember 2019? Market research was so simple then. You ran a survey to your target audience; maybe you hosted a focus group, collected consumer feedback, analyzed the data, and delivered insights that helped guide strategic decisions for the business. 

If you had a big budget and lots of time to spare, you might have simply hired a market research firm to do a good amount of the work for you. 

Fast forward to today, and you’re now expected to do much more with way less. Less time. Less money. And zero in-person access to consumers. 

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Key Findings on Inequality and Discrimination in the US

Key Findings on Inequality and Discrimination in the US

At the Insighter Virtual conference, Melissa Gonsalves – Co-Founder & Director, Colour of Research (CORe) & Director of Strategic Insights at Differentology delivered a riveting presentation titled, ‘Equality in an Unequal World.’ 

She tackled the hard-to-swallow facts on how imbalanced the world currently is due to rife inequality. She also dove into the very timely topic of diversity and how you can use it to enrich your market research.

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Eradicating Inequality & Discrimination with Market Research

Eradicating Inequality & Discrimination with Market Research

In my previous post, I highlighted several startling facts about inequality and the lack of diversity in the US, which Melissa Gonsalves – Co-Founder & Director, Colour of Research (CORe) & Director of Strategic Insights at Differentology spoke about during her Insighter Virtual Conference session, ‘Equality in an Unequal World.’ 

Admittedly, the statistics are disparaging and dire. It’s clear that change is needed, but you may be wondering, ‘what can I do?’.  

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Inside aytm: Meet Rossi Dobrikova, Director of Panel Ops

Inside aytm: Meet Rossi Dobrikova, Director of Panel Ops

Today, we’re continuing our tour behind the scenes of aytm with our exceptional Director of Panel Ops, Rossi Dobrikova. Rossi has been with aytm since November 2019. A highly capable and experienced researcher in her own right, she is the queen of all things panel, including our proprietary panel, PaidViewpoint. Learn more about Rossi below.

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How to Create a Winning DIY Research Strategy in Times of Uncertainty

How to Create a Winning DIY Research Strategy in Times of Uncertainty

Outsourcing research has become a luxury for many. It’s hands-off and allows you to concentrate on other pressing jobs – like analyzing the data. 

But what happens when outsourcing isn’t an option?

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Rank-order Data: Which Question Type Should You Use?

Rank-order Data: Which Question Type Should You Use?

As with many things in life, there are multiple ways you can get your target customers to prioritize items.  On the aytm platform, there are three methods you could use to see items ranked: the Reorder question type, the Side-by-Side question type, and the MaxDiff question type.  The question arises, if there are three ways of accomplishing the same thing, which one should be used?

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Insights Marketing Day

Insights Marketing Day

Insights Marketing Day boasts powerful and instructive speakers who are a proven authority in digital marketing. From social to web, blogging to podcasting, it’ll cover a range of topics that need to be addressed for a successful, comprehensive and interconnected marketing plan. Join the session with aytm’s VP of Digital Transformation, Sarah Snudden, as she explores tools to maximize your strategic impact in market research.

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Market Researchers: Let’s Make Data Easy to Understand

Market Researchers: Let’s Make Data Easy to Understand

How do you relate to your colleagues on social media and inspire great conversations? Post a humorous yet powerful meme, make it relevant to your industry, pick a pain point, and BOOM. 

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We’re hiring!

We’re hiring!

Ready to be part of a team that’s shaping the future of an entire industry?

Want to connect with a tight-knit, remote team of world-class researchers, business minds, product designers, marketers, and all-star sales & service professionals?

How would you like to work from anywhere?

Join a company that has been remote-first from the very start. From day one, we set you up with the tools you need to stay connected – from a new laptop to remote onboarding & training, to apps like Slack, and G-Suite for easy digital collaboration.

Aytm is an established and fast-growing company looking for curious, creative, and empathetic individuals who want to get into one of the most EXCITING areas of market research.

We’re hiring for various positions, and we’d love to hear from you.

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Inside aytm: Meet Brianna Boyer, Director of Digital Transformation

Inside aytm: Meet Brianna Boyer, Director of Digital Transformation

We’re continuing to give you a peek Inside aytm! Today, we’re featuring our brilliant Director of Digital Transformation, Brianna Boyer. Brianna has been with aytm since the fall of 2013. With a passion for sports, British panel shows and Minesweeper, Brianna describes herself as logical, curious and passionate.

In her spare time she has been known to solve LSAT analytical and logical reasoning practice problems for fun 🤯. Learn more about Brianna below.

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Achieve Data Democratization with the Right Tech Stack

Achieve Data Democratization with the Right Tech Stack

At this year’s Insighter Virtual Conference, my colleague and I shared how companies big and small can close interdepartmental gaps and achieve data democratization with the right technology stack.

If you missed it, don’t fret!  In this blog post, I’ll recap our top tips, tricks, and tools to optimize data gathering, storage, and distribution in your business to get rid of the barriers between your departments.

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Inside aytm: Meet Dominique Hernandez, Sr. Client Support Manager

Inside aytm: Meet Dominique Hernandez, Sr. Client Support Manager

Hey Insighters! 👋🏾

Did you know that while aytm is coveted for having the most powerful yet easy-to-use consumer insights platform around, the thing our clients love about us the most is actually our people? 

You see, we’re not your average technology company. Real people drive our success. And we’re super excited to introduce you to some of the people who work tirelessly behind the scenes to evolve the platform, answer your questions, program your surveys, and so much more.

First up – Dominique Hernandez, aytm’s Sr. Client Support Manager.

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How a Brand Team at a Mid-sized Food Company Uses DIY Research

How a Brand Team at a Mid-sized Food Company Uses DIY Research

At this year’s Insighter Virtual Conference, I hosted a session titled “DIY Insights,” where I shared with attendees how my company leverages DIY research tools to make business decisions. 

In case you missed it, check out the video below, or read on to discover some key takeaways from my talk. 

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4 Ways to Use Heatmaps for Concept Testing

4 Ways to Use Heatmaps for Concept Testing

Wouldn’t it be amazing if you had a way to quickly see how consumers engage with your images? Well, you’re in luck, my friend, because Heatmaps can do just that.

A Heatmap is a data visualization tool where information is displayed in tiered zones using color. When used in a survey, respondents are presented with an image and invited to click anywhere on that image, providing feedback or reactions. 

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[New] Heatmaps: Find out if your concepts are hot or not

[New] Heatmaps: Find out if your concepts are hot or not

Today’s researchers can measure almost anything. You have an unprecedented ability to gauge the performance of your ad campaigns, product ideas, pricing decisions, and so much more. 

But, sometimes, you can collect a ton of data that doesn’t provide much insight unless you spend a lot of time sorting through it. Fortunately, there’s a nifty data visualization tool that can quickly show you which areas of your images generate the most engagement and which don’t. Heatmaps can arm you with the data and insights needed to optimize your concepts, including ads, products, packaging, etc., to their fullest potential.

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Highlights from Day 2 of Insighter 2020

Highlights from Day 2 of Insighter 2020

It was smooth sailing for the second half of the Insighter Virtual Conference. The sessions were intriguing, engaging, and filled with all the tips, tricks, and best practices you need to elevate your insights acumen.

If you could not attend or simply want to relive all the thrilling moments of Insighter 2020, read on.

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Here’s What You Missed on Day 1 of Insighter 2020

Here’s What You Missed on Day 1 of Insighter 2020

The inaugural Insighter Virtual Conference went off last week without a hitch. Okay, there was one hitch. More on that later. But all in all, it was a smashing success! 🎉

Read on to find out everything you missed on day one of the conference.

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Announcing “Insighter”: A Virtual Conference from aytm, CINT, KnowledgeHound, & Remesh

Announcing “Insighter”: A Virtual Conference from aytm, CINT, KnowledgeHound, & Remesh

If you’ve ever seen us speak at a conference or attended one of our roundtable talks, you already know there’s nothing we love more than chatting with researchers about what it takes to move the insights industry forward. And now, we’re super excited to continue the conversation with our partners, CINT, KnowledgeHound, and Remesh, through Insighter  —  a virtual conference for insights professionals. 

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[NEW] Data Centrifuge: Cleaner Data for Reliable Insights

[NEW] Data Centrifuge: Cleaner Data for Reliable Insights

Last week at IIeX, aytm’s CEO, Lev Mazin, and our Director of Product Strategy, Dale Gilliam, unveiled a project that we’ve been secretly working on for months. 

In the age of click farms and survey bots, the consumer insights industry is plagued by growing online fraud cases, compromising respondent data quality and integrity. 

We get it. Data quality is a scary topic. But you no longer need to tackle it alone. To combat junk data, we’re developing a next-generation, response-level data quality engine, called Data Centrifuge.

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L&E Webinar Series

L&E Webinar Series

Join us as we dive into discussion of the future trends of market research and the role of technology in qualitative (and quantitative) research. We will also discuss what the new normal is starting to look like for the market research world and what key brands are doing today to continue on with research. The panel will include Barry Jennings from Microsoft and Sarah Snudden from aytm to provide additional insights into the future of qual and quant technology. The dynamic duo from years past, Charlie Rader of P&G and Lenny Murphy of GreenBook will be part of our lively discussion as well.

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Agile in Action: 3 Takeaways from IIeX 2020

Agile in Action: 3 Takeaways from IIeX 2020

IIeX looked a lot different this year. But just because we participated from the comfort of our homes doesn’t mean we skimped on the quality of our content. Sarah Snudden, aytm’s VP of Digital Transformation had a virtual sit down with Diego Han, Sr. Manager, Analytics & Insights, North America Oral Care at P&G, and Heather Dallam, Global Fuels Market Research & Data Analytics Manager at ExxonMobil, to talk shop about everything agile.

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