Memorial Day, observed on the last Monday in May, is a day to honor the fallen heroes who have served in the US military armed forces. Along with this tradition of solemn remembrance, Memorial Day Weekend is also time to be with family and friends. Getting together often involves travel and Memorial Day weekend is one of the heaviest travel weekends of the year. This year, AAA predicts over 43 million Americans will hit the road. AYTM surveyed 1,000 US consumers to find out what they have planned for the weekend including where they are headed and their favorite foods to eat at the bbq.
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Mother’s Day: Roses Are Red, Violets Are Blue, Flowers For Moms Are What You Should DoApril showers bring May flowers and that means Mother’s Day is right around the corner. Spoiler alert: flowers are still the most popular gift for Mom. Do you want to know where consumers will be shopping for gifts and how much they plan to spend? No need to go ask your mother, we have the answers for you right here. AYTM surveyed 1,000 US consumers who are planning to celebrate Mother’s Day this year. Read on for the motherload of Mom gift information. |
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Spring Has Sprung: The Season for Tidying Up Your Living SpaceWhen was the last time you cleaned the inside of your refrigerator? And I don’t mean eating all the food that was in there. When did you actually move the food aside and scrub the shelves and drawers? If you are like the majority of consumers, it was probably a year ago around this time when you did your annual spring cleaning. While chores, like cleaning the bathroom, or changing the bed sheets, are likely done once a week, spring is the time for that windows-open-massive-top-to-bottom cleaning and decluttering. AYTM surveyed 1,000 US consumers to find out what motivates them to take on a spring cleaning, their least favorite cleaning tasks, whether they follow the KonMari method of home organization guru, Marie Kondo, and more. |
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IIeX 2019IIeX 2019 is next week and we’re excited to be exhibiting again this year! Location: AT&T Hotel & Conference Center 1900 University Ave, Austin, TX 78705 Dates: Tuesday, Apr. 23rd, Wednesday, Apr. 24th and Thursday Apr. 25th |
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The Evolution of Market Research: Market Research in the New AgeAs we’ve discussed in part one, The Evolution of Market Research: The Dawning of the Digital Age, and part two, The Evolution of Market Research: Automation Improves Efficiency of this series, the digital age has changed market research data collection dramatically, effectively eliminating the need for interviewers and data entry resources from the process in most quantitative survey research, saving both time and money. But it is still evolving and the next wave of changes may even be more radical. Consumers leave data trails everywhere they go without answering surveys. |
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Game of Thrones Final Season: Who lives, Who Dies, Who Takes the Throne? Hear It from the FansWinter is here. And with it, the cold and harsh reality of life without new episodes of Game of Thrones. Game of Thrones fans only have six more episodes of the most highly anticipated show of the year in Season 8 to look forward to, starting this Sunday, April 14th on HBO. It’s been predicted that close to 1 billion people around the globe will tune in to watch the season premiere. AYTM surveyed 1,000 of these Game of Thrones viewers to get their opinions on a range of topics from favorite characters to anticipated plot lines to their preference for a dragon vs. a direwolf. Read on to find out what the fans hope will happen as the show wraps up. |
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The Evolution of Market Research: Automation Improves EfficiencyMy first post on the evolution of Market Research to the digital world described online research being a game changer in terms of saving time and money vs “traditional” methods, particularly in the realm of quantitative research. But even as online research became a $3 billion industry, and overtook all other modes of quantitative research within only 10 years after the introduction of web-based surveys, it was really only the beginning of the impact this new technology would eventually have. |
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Victoria’s Secret Jumps Back into the Pool: How Brands Can Use Market Research to Thrill Their CustomersWhat do a bikini, a bath bomb, a fruity cereal, and a funny TV show about cops have in common? They were gone and now they are back due to the power of customer feedback. |
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The Evolution of Market Research: Dawning of the Digital AgeMarket research has been around for centuries but has been commercially used to understand how to motivate consumers since early in the 20th century. Some pioneers of the industry, like Daniel Starch and George Gallop, came from academia, while others, like A.C. Nielsen, had backgrounds in other industries. |
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Ready for the Big Dance? The Clock Is About to Start on NCAA March Madness 2019Will the usual suspects end up in the final four or is 2019 the year we witness another Cinderella story? Either way, the NCAA men’s basketball tournament always delivers drama. The single elimination format, fast action, and young guns of March Madness provide the perfect recipe for must-see TV that sports fans crave. Add in the excitement of playing along at home with your own bracket and you have a slam dunk. Who will be watching and via what method are just a couple of the questions AYTM asked 1,000 US college basketball fans. Read on for the answers. |
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The Quirk’s Event: ChicagoThe Quirk’s Event in Chicago is coming in early April and we’re excited to be exhibiting this year. |
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5 Easy Ways to Optimize Your Survey Pre-Screening QuestionsUsing screening questions within a survey has become standard practice across the market research industry. However, some researchers may be unaware of how to properly implement these questions in a survey or fully understand the impact they can have on survey data. |
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The Quirk’s Event: BrooklynThe Quirk’s Event in Brooklyn is coming in early March and we’re excited to be exhibiting this year. |
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In Their Own Words: Capturing and Analyzing Respondent VerbatimsAlthough quant in nature, online surveys also enable researchers to add a little qualitative flair to the overall findings by using unstructured, open-ended questions. The collected feedback can provide enriching, supportive insight akin to a focus group sound-bite. |
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Super Bowl LIII: Patriots, Cable TV & Beer Commercials Win AgainViewership was down but the 2019 Super Bowl was still watched by over 100 million consumers. Tuning in via traditional TV as well as streaming, consumers were treated to a battle of the defenses leading to the lowest scoring game in Super Bowl history. This year’s commercials sought to entertain with a variety of celebrities, robots, cute animals, and humor; while remaining uncontroversial. What parts of the game were most watched? Which ads topped the favorites list? Was anyone rooting for the New England Patriots? After the game, AYTM surveyed 1,000 US consumers to find out these answers and more. |
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The Quirk’s Event: LondonThe Quirk’s Event in London is coming up next week and we’re excited to be exhibiting this year. |
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TURF for BeginnersLearn how to use AYTM’s Advanced MaxDiff to conduct a TURF analysis and how to use AYTM’s TURF simulator to optimize your product or service offerings. |
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Maximizing Your Survey Response RatesThe survey response rate refers to the percentage of the total number of survey attempts that are fully completed. When you’re looking to field your survey quickly – in just a few days, perhaps even hours – maximizing the survey response rate is going to be a top priority. Respecting your respondents is a key component to successfully completing project fieldwork quickly and efficiently. And it starts with ensuring your survey is going to the correct sample from your target population. |
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A Healthy New Year: A Look at Consumers’ Food Habits & Meal Subscription ServicesSo Many Food Trends, So Little TimeThe New Year signals a time to think about a new you and jumpstart those healthy eating plans you might have left behind over the holidays. But which food trends are right for you and how can you choose when every day it seems there is a new diet plan causing a heated debate on social media? Should you eat like a caveman? Remove all carbs from your life? Increase carbs but decrease fats? Alas, we don’t have the answers to those questions but we can tell you what eating plans consumers are following and whether they are preparing and cooking their meals themselves. We surveyed 500 US consumers who currently subscribe to a meal delivery service (or have subscribed in the past) to find out their food habits and opinions on meal kits. |
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Issues in Pricing Research and How to Overcome ThemA company’s pricing strategy is influenced by a variety of factors related to demand, cost and profit, competition, and the legal environment. Demand factors consist of the size of the market and its growth or decline, and the regularity/irregularity and elasticity of demand, while variable and fixed costs and margin per unit are examples of cost and profit factors. |
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Survey Length: The Optimal Amount of Questions to AskIf you’re at the point in your research process where you are probing your brain over the, ever so common, inquiry around how many questions need to be included in your questionnaire, the short answer is; as few as possible. Reducing the length of a survey to a reasonable completion time is crucial! Survey fatigue can be a real menace when attempting to develop a study that will result in the best, most accurate data. |
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2019 New Year’s Resolutions: Health, Happiness & Financial Well-beingThe New Year is upon us. Time to reflect on the year that was and think ahead to the year to come. New Year’s — a time to celebrate with friends and family, drink champagne, and make some resolutions. How are people planning to spend New Year’s Eve this year? Who is making resolutions? What is the best way to keep the resolutions you make? To answer these questions (and many more), AYTM surveyed 1,000 US consumers. Read on for the results. |
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Tips for Testing Your Online SurveyThe design and programming phase of your research project is complete, so what’s next? To some, thorough testing on a survey prior to launch is a daunting task. It is not uncommon for mistakes to blend into the background after repeatedly reading the same survey text an excessive amount of times; it is natural for the mind to focus on other elements such as structure and syntax. In such occurrences, it is important to incorporate different techniques when testing a survey before it is sent to respondents. The steps below are crucial quality assurance methods that will allow you to successfully evaluate your survey’s effectiveness. |
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Gaining a Competitive Advantage Through ResearchMarketers are regularly tasked with making decisions that are influenced by the competitive market structure – Which new product(s) will give us a competitive advantage? How do we address new entries in the market? What is the best positioning for this product? To help answer questions like these and gain a competitive advantage, researchers should begin by identifying the competitors and completing a competitive analysis. A competitive analysis is key because it reminds business decision makers that consumers often have many options in the marketplace and enables companies to assess their strengths and weaknesses relative to the competition. |
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AYTM Features: Redesigned Statistics Page & Data LabWe are excited to roll out our redesigned statistics page and beta launch of Data Lab! The redesign of the statistics page is meant to streamline your analysis for easy report building. Take your analysis to the next level in the AYTM platform with Data Lab. Use AYTM’s Virtual Questions to build custom charts, create segments |
