Mix one part spider webs, one part candy corn, one red clown nose, and two parts goblin eyes — it is time to cook up some Halloween fun and enjoy some Halloween puns. What is inside AYTM’s data cauldron? Well, all the information you ever wanted to know about who you might see ringing your doorbell on October 31st. We surveyed 1,000 US adults who plan on dressing in costume to find out who will be haunting the graveyards and stalking the streets. Will they be sewing up their devilish gear themselves? Are they dressing up their hellhounds? Are clown costumes on the way out? Read on if you dare.
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TMRE 2019To win in today’s insights world, it’s all about relationships. To rise to the top, you must effectively build global networks, work across business silos, wow internal stakeholders, and maximize vendor partnerships. TMRE: The Market Research Event arms leaders with the skillsets, toolkits and community support to ensure your insights drive bottom line impact. Read more |
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Survey Design with Square BracketsOver the years, Aytm has focused on building a self-service, user-friendly platform that can be used by researchers of all skill levels. With the recent addition of custom syntax called Aytm logic, you now have access to automated advanced programming options to test your new concepts, products and other stimuli with a multitude of survey designs, like monadic and sequential monadic research. Read more |
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The Volunteering Spirit Is Alive and WellMajority of US Consumers Donate Time and MoneyLast week, the world commemorated the 18th anniversary of the terror attacks of September 11th, 2001. In 2002, 9/11 was designated as a federal holiday — the National Day of Service and Remembrance. This day promotes local volunteerism as a way to pay homage to those who died in the attacks, the first responders, and the military. Millions of people volunteer in their communities on this day and throughout the year. We surveyed 1,000 US consumers to find out their habits when it comes to donating their time or money. Read on to find out what types of organizations get the most support, how consumers choose where to donate, and more. |
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Trust in Online Consumer Panel DataHistorically, there’s been many challenges in the market research industry concerning the quality of data. Some researchers have found that respondents fail to express their candid opinions or truthfully disclose their demographics. And yes, there are respondents who can derail your market research surveys by trying to game the survey-taking system to break the mechanics and achieve the maximum benefit with the least effort, posing as bots or multiple fake accounts. How can you trust in a survey panel and the survey methodology it presents? Read more |
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Back-to-School 2019 — Brick & Mortar Stores and TV Ads Are at the Head of the ClassIt’s official — summer is drawing to a close. How do we know this? Yellow school buses are taking to the streets. Our TV screens are inundated with smiling children in love with their new backpacks. Lists of dorm room hacks are popping up all over social media. Yes, indeed, it is that time of year we call the back-to-school season. Want to know which school supplies are filling parents’ carts and how much they are spending? We did too, so we surveyed 1,000 US consumers who will be shopping for back-to-school items this year. Here’s hoping this post reads less like a textbook and more like one of those folded up notes passed from desk to desk. |
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Collect Qualitative Feedback in the Agile Market Research RealmMarket researchers strive to connect their products to their target markets faster, especially in an economy where consumers want their products essentially on-demand. In order for businesses to stay relevant with target consumers, we make it easy and quick to collect qualitative data within a quantitative survey. Instead of interviewing hundreds of individuals face-to-face for qualitative feedback or only collecting quantitative data, the AYTM platform has solutions that give you richer insight into your consumer profiles and can support companies being more responsive to their market. Read more |
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Amazon Prime Day 2019: 48 Hours of Deals and Steals with All the FeelsRetail behemoth, Amazon has the answer to the summertime sales slump — Prime Day. This year’s Prime Day was bigger and better than ever before lasting for a full 48 hours. According to Amazon on July 15th and 16th, Prime members around the globe purchased over 175 million items topping the sales from last year’s Black Friday and Cyber Monday combined. We wanted to know more about the US Prime members and their Prime Day shopping strategies, so we surveyed 1,000 of them. Read on to find out the prime-ary reason they love Amazon Prime, what they bought on Prime Day, and much more. |
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You Had Me at Meow: A Portrait of Cat OwnershipAccording to the American Pet Products Association’s 2017-2018 survey, 47 million US households include 1 or more cats. Cats have purred their way into our hearts, second only to dogs in pet popularity. Cool cats have also taken over the online realm with apps that put cute kittens in your photos, memes to make you laugh, and celebrity felines followed by millions. Are you curious to find out more about the nine lives of cat lovers? Don’t be a scaredy-cat, this curiosity won’t kill you (and no cats were harmed in our survey). We won’t play cat and mouse with you – all the stats are right here. Read on as we let the cat out of the bag with the likes and dislikes of 1,000 US consumers who share their homes with cats. |
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Summer Insights Fest 2019Summer Insights Fest is quickly approaching and we’re excited to be exhibiting and speaking at the the Insights Talent and Leadership Summit this year! Read more |
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June Is LGBTQ Pride Month: Who’s Going to a Parade?June is LGBTQ Pride Month — a time to celebrate all things LGBTQ, acknowledge the wins in the struggle for equality, and come together as a force for change. 2019 marks the 50th anniversary of the Stonewall Riots which took place in New York City in June of 1969. Stonewall was a catalyst for what we know today as the LGBTQ civil rights movement. Pride celebrations are happening across America and around the world including the month-long WorldPride/Stonewall 50 events in New York City. AYTM surveyed 1,000 consumers who will be supporting LGBTQ Pride this month to find out how they will be celebrating, who they are celebrating with, and their thoughts on companies that support Pride. Read more |
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Father’s Day: A Day to Honor Thy Father with His Favorite ThingsMay was for the Moms and June is for the Dads. Father’s Day – the day to celebrate Dads – is quickly approaching. What are the most popular gifts for Dad? How much do consumers plan to spend? Are they spending more than last year? To find out the answers to these questions (and more), AYTM surveyed 1,000 US consumers who are planning to celebrate Father’s Day this year. Read on for all the info, plus a few dad jokes for your enjoyment. Read more |
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The Ups and (Falling) Downs of Using Your Smartphone As a Navigation Device in the CarToday’s consumers do most everything on their smartphones including using the phone as an in-car navigation device. If you are one of these people, you most likely realized pretty quickly that there is no great way to mount your phone in the car for this purpose. This is especially true, when you are not in your own car but driving a rental vehicle. AYTM was curious about whether or not consumers desired a solution to this problem. To this end, we surveyed 400 drivers who have rented a car in the past five years and used their smartphone as a navigation device. Read on to see what they had to say. Read more |
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2019 Memorial Day Weekend Is Here!Memorial Day, observed on the last Monday in May, is a day to honor the fallen heroes who have served in the US military armed forces. Along with this tradition of solemn remembrance, Memorial Day Weekend is also time to be with family and friends. Getting together often involves travel and Memorial Day weekend is one of the heaviest travel weekends of the year. This year, AAA predicts over 43 million Americans will hit the road. AYTM surveyed 1,000 US consumers to find out what they have planned for the weekend including where they are headed and their favorite foods to eat at the bbq. Read more |
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Mother’s Day: Roses Are Red, Violets Are Blue, Flowers For Moms Are What You Should DoApril showers bring May flowers and that means Mother’s Day is right around the corner. Spoiler alert: flowers are still the most popular gift for Mom. Do you want to know where consumers will be shopping for gifts and how much they plan to spend? No need to go ask your mother, we have the answers for you right here. AYTM surveyed 1,000 US consumers who are planning to celebrate Mother’s Day this year. Read on for the motherload of Mom gift information. |
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IIeX 2019In this session, you will learn about the realities of adopting automation technology in its many forms and how we must evolve to truly deliver on the promise of fast, easy and affordable sophisticated research. We also unveil for the first time ever, a totally new approach to research technology that delivers on this promise. Read more |
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Spring Has Sprung: The Season for Tidying Up Your Living SpaceWhen was the last time you cleaned the inside of your refrigerator? And I don’t mean eating all the food that was in there. When did you actually move the food aside and scrub the shelves and drawers? If you are like the majority of consumers, it was probably a year ago around this time when you did your annual spring cleaning. While chores, like cleaning the bathroom, or changing the bed sheets, are likely done once a week, spring is the time for that windows-open-massive-top-to-bottom cleaning and decluttering. AYTM surveyed 1,000 US consumers to find out what motivates them to take on a spring cleaning, their least favorite cleaning tasks, whether they follow the KonMari method of home organization guru, Marie Kondo, and more. |
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The Evolution of Market Research: Market Research in the New AgeAs we’ve discussed in part one, The Evolution of Market Research: The Dawning of the Digital Age, and part two, The Evolution of Market Research: Automation Improves Efficiency of this series, the digital age has changed market research data collection dramatically, effectively eliminating the need for interviewers and data entry resources from the process in most quantitative survey research, saving both time and money. But it is still evolving and the next wave of changes may even be more radical. Consumers leave data trails everywhere they go without answering surveys. |
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Game of Thrones Final Season: Who lives, Who Dies, Who Takes the Throne? Hear It from the FansWinter is here. And with it, the cold and harsh reality of life without new episodes of Game of Thrones. Game of Thrones fans only have six more episodes of the most highly anticipated show of the year in Season 8 to look forward to, starting this Sunday, April 14th on HBO. It’s been predicted that close to 1 billion people around the globe will tune in to watch the season premiere. AYTM surveyed 1,000 of these Game of Thrones viewers to get their opinions on a range of topics from favorite characters to anticipated plot lines to their preference for a dragon vs. a direwolf. Read on to find out what the fans hope will happen as the show wraps up. |
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The Evolution of Market Research: Automation Improves EfficiencyMy first post on the evolution of Market Research to the digital world described online research being a game changer in terms of saving time and money vs “traditional” methods, particularly in the realm of quantitative research. But even as online research became a $3 billion industry, and overtook all other modes of quantitative research within only 10 years after the introduction of web-based surveys, it was really only the beginning of the impact this new technology would eventually have. |
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Victoria’s Secret Jumps Back into the Pool: How Brands Can Use Market Research to Thrill Their CustomersWhat do a bikini, a bath bomb, a fruity cereal, and a funny TV show about cops have in common? They were gone and now they are back due to the power of customer feedback. |
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The Evolution of Market Research: Dawning of the Digital AgeMarket research has been around for centuries but has been commercially used to understand how to motivate consumers since early in the 20th century. Some pioneers of the industry, like Daniel Starch and George Gallop, came from academia, while others, like A.C. Nielsen, had backgrounds in other industries. |
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Ready for the Big Dance? The Clock Is About to Start on NCAA March Madness 2019Will the usual suspects end up in the final four or is 2019 the year we witness another Cinderella story? Either way, the NCAA men’s basketball tournament always delivers drama. The single elimination format, fast action, and young guns of March Madness provide the perfect recipe for must-see TV that sports fans crave. Add in the excitement of playing along at home with your own bracket and you have a slam dunk. Who will be watching and via what method are just a couple of the questions AYTM asked 1,000 US college basketball fans. Read on for the answers. |
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The Quirk’s Event: ChicagoThe Quirk’s Event in Chicago is coming in early April and we’re excited to be exhibiting this year. |
