Your strategic and tactical quantitative research work – designing, programming, and fielding an online questionnaire – result in raw data files containing all the respondents’ answers to your survey. Typically, some form of data preparation must be completed before your analysis begins. Neglecting to carefully prepare your raw data may jeopardize the statistical results and bias your interpretations and subsequent findings.
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Understanding the Pros & Cons of Online Research PanelsOnline research panels are widely recognized as a quick and lucrative way to conduct market research. In a society where everyone is easily connected through the internet, it makes sense that research has long progressed from the days of pen-and-paper questionnaires to online survey methods that access hundreds of people instantly. So how do you know if utilizing an online research panel is the appropriate path for your study? To address this question, it is important to explore the possible pros and cons associated with collecting data from an online panel. |
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Ho-Ho-Holiday Shopping Trends 2018Wait, what? Seem like we are still eating the leftover Halloween candy yet Thanksgiving is just days away. And with the arrival of Thanksgiving comes Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. If you haven’t started your holiday shopping yet, the time is now to take advantage of in-store doorbusters and online deals. This is also the season for surveys about the holiday season, read on for AYTM’s contribution. We surveyed 1,000 US consumers about all things holiday shopping. |
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Getting the Most from Your Market Research ProjectIn a society where companies are accelerating the release of new products and services, there is more pressure than ever for market research teams to deliver meaningful data quickly and on a tighter budget, in every phase of the research process. |
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New Features for Better Survey Building: Autocomplete, Question Library, Survey History & MoreAYTM Logic now with AutocompleteAYTM logic allows you the flexibility to program almost any survey you can imagine on our platform, everything from simple skip logic and piping to advanced survey methodologies, including custom variables and monadic surveys. This powerful tool starts with a series of statements written in [square brackets] added directly to your survey. |
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Panels, Sampling and Survey Design: An Introductory GuideSurveys are vital research tools, and the insights gathered from market research surveys drive business decisions that can have far-reaching impacts on a company’s future. When so much is riding on your data, getting high-quality survey results will be the difference between effective, accurate insights and untrustworthy noise. The components required for high-quality survey results are – sound methodology, effective survey, expert analysis, and quality sample. For most projects, the most effective way to reach quality sample is with panels. |
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Painless Programming: Using Question Libraries and Automated LogicThe adaption of widespread internet usage worldwide has greatly simplified the administration of questionnaires. Although in-person interviews of various forms may still be popular and appropriate in some countries and for certain studies, the increased global online presence has cultivated an expanding landscape for survey research. Respondents may be recruited over the internet from panels or by using conventional methods (telephone, mail) and asked to participate in a live survey that they complete from an internet-equipped device at their convenience – be it work, home or while on-the-go. Many surveys are not even limited to desktop or laptop usage, embracing society’s transition to mobile devices like tablets and smartphones making on-the-go respondents more accessible. |
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Pumpkin Spice and Everything Nice: A Look at Coffee Drinker HabitsNovember is here, holiday decorations have been in stores for weeks, and we are well into pumpkin spice season. The media loves to hate on pumpkin spice but food manufacturers have doubled down with products such as pumpkin spice hummus and pumpkin spice popcorn hitting the shelves. Is this a trend that is on its way out, or has pumpkin spice earned its place in the annals of flavor history? Time to check in with 1,000 US coffee drinkers and gauge their opinions on seasonal food and drink. |
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Getting Personal: Surveys Containing Sensitive TopicsThe growth of online and mobile market research has provided researchers the ability to swiftly collect academic and public opinions; even regarding sensitive topics like illegal activity, such as drug use, or personal care habits. Gathering sensitive data can prove to be meaningful for various reasons, but moreover, it can help to inform the public and policymakers. |
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Selecting the Best Research Design for Your ProjectApplying the findings collected from a market research study is a smart way to address your business concerns and answer questions. Therefore, you want to make sure you’re selecting the appropriate research design to collect useful data. Read more |
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Test and Re-test: 5 Ways to Pre-Flight Your SurveyYou’ve identified your research objectives, selected methodology, designed your survey and now you’re ready to start collecting valuable insights. All that’s left to do is test your survey! Read more |
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Halloween 2018 Trends — Wakanda Forever and Don’t Send in the ClownsIt’s time to get spooky! Which costumes are scary good and which ones are getting booed this Halloween? We surveyed 1,000 US adults who will be dressing up this year to find out whether they will be DIY-ing or buying their costumes, and which costumes they feel should RIP. Find out if this year’s costumes are tricks or treats, plus is 2018 the year that cute costumes put scary ones six feet under? |
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Adopting Online Qualitative ResearchThe market research industry is constantly evolving, and it is becoming more important than ever to stay current on the latest trends! Professional market researchers and business owners alike are starting to use online qualitative research tools to design and launch a variety of consumer or business-to-business research studies. |
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Choosing Your Research MethodologyThe most difficult aspect of deploying a market research project is answering the question, “What type of research do I need?”. Selecting the appropriate research methodology is a vital first step in any market research process; it is one of the key factors make or break a project. Before deciding what the most suitable methodology is for your market research, it is important to first consider and comprehend all of the dynamics that go into selecting the best research methodology. |
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Five Decisions Researchers Make When Constructing Itemized Rating ScalesWhen designing a questionnaire, a researcher has a variety of rating scales to choose from. If you recall, rating scales can be comparative or noncomparative. Comparative rating scales are used to directly compare stimuli, and the collected data (which has ordinal or rank properties) can only be analyzed in relative terms. Conversely, noncomparative rating scales, also known as monadic scales, evaluate only one stimulus at a time. Noncomparative scales can be either continuous or itemized. |
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Innovative CPG Company Finds Success Embracing Self-Service Over Full-ServiceNow in its second year, the Greenbook Insights That Work eBook is available for download. Every year, participants in the GreenBook Research Industry Trends (GRIT) Report survey vote for the most innovative companies in market research. In this guide, these top companies share the real-life challenges and solutions of their biggest clients. |
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The Future is MobileThe new generation of market research has long graduated from the traditional market research methodologies that consisted of in-person interviews, mailed or written questionnaires, and telephone surveys. Innovative research techniques like mobile surveys are helping businesses generate better insights. |
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Driving Competitive Advantage Through Packaging InnovationPart 3: Quantifying the potential impact of your packaging innovationChanging your packaging is not an insignificant task and carries some risk. Consumers become accustomed to branding and changing how your package looks can actually hurt recognition, or even turn them off to your product. Likewise, functional or material changes can impact the consumer experience. Therefore it is important to test changes to your packaging to ensure that the changes improve recognition and convince consumers to choose your product over the others. |
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Tutorial: How to Get Respondents to Upload Video ResponsesOnline surveys are quantitative by design, and usually have limited qualitative elements. In order to gain qualitative data, try AYTM’s video response feature. This question type allows you to collect short webcam videos of respondents answering questions, viewing a concept or creative or watching a video. Using this video response feature you’ll not only be able to collect deeper insights but you will also add qualitative feedback to your analysis. |
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Streamers, Binge Watchers, and Live TV Junkies — The Habits of Today’s TV WatchersThe Fall TV season is upon us. This Is Us viewers don’t have long to wait to find out if we are traveling backward or forward in time in the lives of the Pearsons. Sons of Anarchy fans have FX’s new series Mayans M.C. to look forward to. New NBC series Manifest looks to appeal to Lost fanatics. Netflix is premiering Maniac and Good Cop both full of star power. TV viewers have a lot to choose from when it comes to what fills their screens and the type of service they will use to watch. |
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Designing Effective Scale QuestionsQuantitative research is focused on numerical, quantifiable data and using scales is an important tool to collect nuanced insights. Designing an effective scale requires a researcher to think about the objectives, the best type of scale, and how they want to quantify the labels. To design an effective and engaging scale, listed below are a few do’s and don’ts, as well as, tips on designing scales. |
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AYTM Releases Automated TURF Analysis, Image Response and MoreSince the release of Survey Editor 3.0, the AYTM team has been working tirelessly to deliver more product updates and new features to the platform. In the past month, we have added some new exciting features including Automated Turf Analysis, Image Response, Artificial Response Generator and more. Learn more about our latest features below. |
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Artificial Intelligence and Market ResearchThe potential of artificial intelligence (AI) in the market research industry is its ability to be used as an instrument to conduct research better, faster, and in some scenarios cheaper. For this reason, artificial intelligence technology has infiltrated many industries, including marketing and advertising. |
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Get the Most out of Your Survey Data with These TipsThe question everyone asks is, “how do I design a good survey?”, the answer to that question has filled numerous books and articles. An often overlooked factor in good survey design is how a respondent will feel about your survey. While the data is comprised of how a respondent answers your survey, crafting a great survey includes considering the respondents during the design. |
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Survey Reveals How Books Have Influenced UsThinking back to when you were young — was there a book that touched you, that you feel influenced your life choices as you grew up? Maybe a book that became a favorite and is still on your bookshelf today (for more information on hard copy books on bookshelves see Our Relationship with Books — It’s Complicated) Or what about those books that made their mark because they were a struggle to get through in school – for me it was The Turn of the Screw by Henry James. I still have no idea what that book was about, but I digress. We were curious to find out which books consumers felt were influential in their lives, so we surveyed 1,000 respondents to find out. There was no shortage of strong opinions about books, read on to find out what our respondents had to say. |
