One of the most common challenges faced by our clients is writing good survey questions. After all, if you aren’t asking the right questions, you aren’t going to get the data you need.
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Squeeze More Insights from Your Existing Data with Virtual QuestionsThere are three kinds of people in the world, the ones who give a lemon a good squeeze with their hands; the ones who use a fancy citrus juicer to get out as much juice as they can; and the ones who juice it and save the peel to use for lemon zest. |
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[NEW]: Simplify Sig Testing with Correlation FinderSignificance testing can be an invaluable tool in helping you understand the difference of data, identify changes in performance, and focus on meaningful insights. Read more |
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Demographic Quotas Offer a Representative Sample for Your SurveysQuotas help you to collect representative, accurate data from your consumer research. They also allow you to keep track of how many respondents meet a condition outlined in your survey. Let’s take a look at the types of demographic quotas available on the aytm platform, learn how to use them in your next survey, and explore a few use cases for quotas. Read more |
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Aytm Welcomes Sarah Snudden as VP, Digital Transformation & Dale Gilliam as Director of Product StrategyTwo insights industry all-stars join aytm to accelerate innovation and digital transformation. Read more |
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Add Some Qual to Your Quant with Open-Ended QuestionsWant to obtain more qualitative data from your next survey? Open-ended questions can help lead the way. Because they’re exploratory in nature, OEs offer insights professionals rich, qual data, incorporating a human element into your quantitative research. Read more |
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Aytm Ranks Top 11 Technology Provider in GreenBook GRIT ReportAytm is thankful to be awarded the following in the 2020 Greenbook Business and Innovation GRIT report:
It’s no surprise to us, as aytm has a long history of innovation. Read more |
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The Quirk’s Event – Virtual 2020The consumer insights industry is facing a time of rapid change. Technology is not only impacting the way consumers engage with brands, but empowering new competition from challenger brands and raising expectations for today’s insights professionals. Those who wait to adapt risk losing influence and becoming less relevant. Now is the time to lead. Read more |
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GRIT Forum June 2020The industry and the state of the world are changing rapidly. The GRIT Forum is your exclusive look at the latest edition of the GRIT Report —before it’s released to the public. Read more |
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IIeX Forward 2020Hear firsthand from some of the world’s most-loved brands about the obstacles they’ve recently faced, how they moved past them, and how shifting their research to digital helped them reach the other side. Read more |
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NEXT Virtual Conference 2020It took a global disruption to jump-start the “digital-first” innovation engine across the insights world. But disruption is not a one-time event. Whether it’s a competitor, a startup, or a new product launch, disruption is expected. And the world’s most advanced insights departments are planning for it. Read more |
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How to Name a Product – 10 Tips for Product Naming SuccessNaming a product isn’t easy. Consider this: 1,024,384 trademark applications were filed in the United States in 2018. There are now so many new brands popping up that it’s extremely hard to come up with a new name that meets all of your criteria, but is also readily available. When coming up with a new product name, you need to research, plan, and brainstorm, then test before you launch. |
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The 4 Types of Research You Should Run Right NowAytm’s insighter community currently hosts monthly roundtable events with client-side insights leaders from a variety of industries to have an open dialogue about what questions are surfacing, talk about what is working in research, and what isn’t and share ideas. In this post, we’ll highlight some of the key takeaways from our recent roundtable discussion. Read more |
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Managing Open-ended Responses Just Got EasierAytm users can now access a brand new interface for OE responses Writing an effective open-ended question can be tricky, but managing your OE responses doesn’t have to be. Read more |
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TMRE Digital Week 2020The Consumer Insights industry is facing a time of considerable uncertainty. Many clients and suppliers are questioning whether they should hit pause on their research plans. In this session, you will hear about the short-term need to pivot from long-term strategic research and move toward in-context, in the moment research. Read more |
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3 Key Takeaways from My Interview with Microsoft’s Chief Economist, Michael SchwarzI recently had the pleasure of chatting with Michael Schwarz, Chief Economist at Microsoft, and aytm board member. Michael kindly agreed to share his thoughts about what’s happening in the US and globally. Here are three things I took away from our conversation along with my thoughts on how they should impact your consumer research efforts. Read more |
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TMRE Digital Week: Don’t Let Travel Restrictions Impact Your Professional GrowthJoin aytm and other insights leaders from around the globe for the TMRE Digital Week 3-day Virtual Conference, and learn about best practices for innovating insights, use cases for leveraging big data, and the impact of outcome-driven insights on your future growth. Monday April 27th – Thursday April 30th, 2020 Read more |
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I’ve Worked Remotely for 18 Years, Here’s How it’s Done (even during a pandemic)For a lot of people, working remotely is a dream come true — minus the mandatory shelter in place orders that many of us are under. But for some companies, having to suddenly shift their entire workforce to a remote environment can prove challenging. And if you’re an individual who has never worked from home before, you may also be surprised by what’s in store. Read more |
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Using Quantitative Research with Qualitative in Today’s WorldToday, we find ourselves in the middle of a global pandemic. Life as we know it is canceled. With the current advice from the CDC to practice social distancing and avoid crowds or gatherings of more than 10, our behaviors and needs are shifting as we navigate our new “normal”. The market research industry is no exception – we’re feeling that impact, including adjustments we need to make to how we conduct research. With in-person qualitative methods such as focus groups and intercept studies taking a break, it’s the perfect time to assess how online surveys can be used to supplement and conduct qualitative research. Read more |
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How COVID-19 is Driving Change in Consumer ResearchClients are asking how to think about survey research during the COVID-19 global pandemic. Specific questions include:
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The Online Sampling Impact of the Coronavirus OutbreakLast week marked a turning point in the coronavirus outbreak. With cases spreading across the globe, we’re witnessing some extraordinary developments affecting nearly every aspect of our lives. Naturally, the question, how is the outbreak affecting our panelists and their response to surveys invitations? Read more |
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Program Like a Pro with our February Feature ReleasesLast month, our product team worked tirelessly on a series of exciting improvements that make using the aytm platform easier than ever. Aytm expanded its TURF analysis, updated Data Lab, and added Smart Loops and Logic Guide. Read on to learn more about what we’ve been up to. Read more |
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7 Reasons PaidViewpoint was Named the Top Survey Panel for Five Years Running + 5 Reasons Clients Love it TooAytm’s proprietary consumer panel, PaidViewpoint.com, received top honors as the #1 User-Rated USA Survey Platform by independent review site, SurveyPolice.com, for the 5th consecutive year. Read more |
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Super Bowl 2020 – Thrilling Game, Girl Power Halftime Show, and Star-Studded AdsSuper Bowl LIV took place this year on the auspicious palindrome date 02-02-2020 and celebrated 100 years of the NFL. Super Bowl Sunday was also Groundhog Day, but this year most definitely wasn’t a repeat of last year’s game (which some called the worst Super Bowl ever). The 2020 championship game brought exciting plays on both offense and defense and ended with the Kansas City Chiefs beating the San Francisco 49ers with a score of 31 to 20. Along with actual football, the Pepsi halftime show and the commercials had the media buzzing. Welcome to AYTM’s annual Super Bowl survey, where we asked 1,000 US consumers who watched the big game for their opinions on all things Super Bowl. Read more |