When it comes to determining what you should name a new product, service, brand, etc., there are many things to contemplate. Does the name sound similar to any existing products? Is there a negative connotation people associate with the name? If you plan to take the name global, will it translate into other languages? How well does it roll off the tongue when used in audio soundbites for commercials and radio? Do you want it to evoke a certain emotion among consumers?
There is so much to consider when choosing a name and it shouldn’t be a decision that is made in a vacuum. It is always a good idea to conduct a survey among your target market to get unbiased feedback before you invest in trademark fees, creative assets, packaging and everything else that goes into establishing a moniker.