Subscription Boxes Survey: Young Consumers Likely to Be Early Adopters

Subscription Boxes Survey: Young Consumers Likely to Be Early Adopters

Interest in subscription boxes is growing, according to data from Google Trends. The subscription commerce market is made up of companies in niches like fashion, food and beauty supplies that send a selection of products to subscribers each month or week. And the methods that subscription companies can use to effectively target potential customers vary depending on those interest areas. So how many consumers have used subscription services? And how many are likely to do so in the future? We asked 1,000 respondents about their thoughts on this growing market.

Read more

Ad Campaign of the Week: Moe’s Southwest Grill Destroys a Microwave

Ad Campaign of the Week: Moe’s Southwest Grill Destroys a Microwave

Some quick service restaurants use microwaves and freezers. But Moe’s Southwest Grill wants you to know that it doesn’t. In a unique new ad, the company actually drops a microwave from a helicopter, and then blows up a freezer. This is all to show that the restaurant only uses fresh ingredients and methods in making their menu items. So how many consumers does this message resonate with? We asked 1,000 respondents about their quick service restaurant preferences and then tested the ad to see if it made any impact.

Read more

Beauty Subscriptions Survey: Social Consumers Likely to Sign Up

Beauty Subscriptions Survey: Social Consumers Likely to Sign Up

The beauty industry has served as a sort of catalyst for a whole new way for consumers to buy products, according to a report from Fast Company. Subscription boxes like Birchbox have captured the attention of customers and spurred businesses in other industries to start their own subscription services as well. So how many consumers have subscribed to health and beauty boxes already? And how many are likely to do so going forward? We asked 1,000 consumers about their thoughts on beauty subscriptions and the growing subscription commerce market.

Read more

Food Subscriptions Survey: Buyers Interested in Practical Purchases

Food Subscriptions Survey: Buyers Interested in Practical Purchases

These days, you can get a subscription for just about anything. You can sign up for services that send you anything from makeup to video games each month or quarter. And according to an infographic from Shorr, many of the top subscription boxes in today’s market include food or drink items. So how many consumers currently have their own food subscriptions? And how many are likely to sign up for such services in the future? We asked 1,000 respondents about their thoughts on subscription boxes, specifically those that include food and drink items.

Read more

Apparel Subscriptions Survey: Young Professionals Most Likely to Subscribe

Apparel Subscriptions Survey: Young Professionals Most Likely to Subscribe

Subscription commerce is a growing market consisting of services that send certain products to customers periodically instead of having them go out of their way to shop for those products. According to CrateJoy, fashion is one of the fastest growing sections of the subscription box market. So customers can sign up for apparel subscriptions that send clothing and accessories each month or every few months. But how many consumers already subscribe to these services? And how many are likely to do so in the future? We asked 1,000 respondents about their thoughts on subscription boxes, and specifically those in the fashion industry.

Read more

Sharing Economy Survey: Half of Consumers Likely to Support Sharing Businesses

Sharing Economy Survey: Half of Consumers Likely to Support Sharing Businesses

The sharing economy is a concept that has emerged in the last several years, and has had an impact on a number of different industries. And according to data from Statista, the sharing economy is projected to continue growing for the foreseeable future. The sharing economy can encompass everything from home sharing to ecommerce marketplace purchases. So how many consumers have participated in the growing sharing economy already? And how many are likely to do so in the future? We asked 1,000 respondents about this increasingly relevant concept.

Read more

Ad Campaign of the Week: Subaru Ad Calls Attention to Reliability

Ad Campaign of the Week: Subaru Ad Calls Attention to Reliability

Subaru wants you to know that its vehicles can be dependable for a really long time. That’s the point behind a new video ad that depicts a young child who seems to be packing up to leave home. As he loads all of his belongings in a Subaru, the ad then shows that the boy is actually grown and leaving home, but in that same Subaru. So how does this ad actually come across to consumers? We asked 1,000 respondents about their thoughts on different automotive brands and then tested the Subaru ad to see if it made any impact on potential buyers.

Read more

Home Sharing Survey: Users Likely to Be Active Young Professionals

Home Sharing Survey: Users Likely to Be Active Young Professionals

Today’s travelers have endless options when choosing accommodations. Home sharing services like Airbnb and HomeAway have even made it possible for people to share their homes with other travelers. In fact, a report from eMarketer estimates that there were about 10.3 million users of home sharing services like Airbnb in 2015, with those services projected to grow even more. So how many consumers are likely to use these home sharing services going forward? And what are the factors that are most likely to attract new customers? We asked 1,000 respondents about their thoughts on this growing sector of the sharing economy.

Read more

Ride Sharing Survey: Customers Most Concerned With Convenience

Ride Sharing Survey: Customers Most Concerned With Convenience

One of the biggest sectors of the growing sharing economy is the concept of ride sharing. Apps like Uber and Lyft have gained significant popularity in just a short amount of time. And they are likely to continue that growth even more. According to a report from RideshareApps.com, 2017 may just be the year that ride sharing services like Uber and Lyft overtake the taxi industry. So how many consumers have already used ride sharing services? And how many are likely to continue doing so in the future?

Read more

Sharing Marketplaces Survey: Buyers Most Concerned About Price of Goods

Sharing Marketplaces Survey: Buyers Most Concerned About Price of Goods

According to data from the Pew Research Center, more than half of consumers have used some type of shared or on-demand service. And while it might not be what most consumers immediately think of when the sharing economy is brought up, marketplace sites like eBay, Amazon and Etsy where users can sell their own handmade or secondhand goods to others is a major part of this growing concept. So how many consumers have made purchases from these sites and how many plan to do so in the future? We asked 1,000 respondents about their thoughts on sharing purchases and ecommerce sites?

Read more

St. Patrick’s Day Survey: Mobile Marketing Could Help Holiday Promotions

St. Patrick’s Day Survey: Mobile Marketing Could Help Holiday Promotions

St. Patrick’s Day is just around the corner. And that could mean big things for certain businesses. According to an infographic from Forbes, Statista and the National Retail Federation, St. Patrick’s Day has actually become a pretty big holiday for businesses like bars, restaurants and retail stores. So how many consumers plan to go out or make purchases for the holiday this year? And what types of consumers are most likely to do so? We asked 1,000 respondents about their plans for the upcoming holiday and their thoughts on different festive promotions.

Read more

Campaign of the Week: Spotify Ads Call Attention to Unique Playlists

Campaign of the Week: Spotify Ads Call Attention to Unique Playlists

Spotify is already a big name in the music streaming industry. But the brand is aiming to increase its base of users even more with a series of funny ads that call attention to some of the unique playlists that people create on the platform. With titles like “I don’t know how to make a playlist,” the ads offer comical insights into the experience of using Spotify. So how do consumers view the ads? We asked 1,000 respondents about their use of music streaming services and then tested the Spotify ads to see what kind of impact they might have.

Read more

St. Patrick’s Day Dining Survey: Local Bars Likely to Be Most Popular

St. Patrick’s Day Dining Survey: Local Bars Likely to Be Most Popular

St. Patrick’s Day can be a major holiday for bars and restaurants around the country. According to a study from WalletHub, St. Patrick’s Day leads to a spike in sales for Guinness, cabbage and other festive food and drink items. And many businesses host special events or other promotions in honor of the holiday. So how many consumers are likely to patronize these businesses this year? We asked 1,000 respondents about their plans for St. Patrick’s Day in 2017 and what businesses they’re likely to support.

Read more

St. Patrick’s Day Shopping Survey: Holiday Promotions Likely to Impact Shoppers

St. Patrick’s Day Shopping Survey: Holiday Promotions Likely to Impact Shoppers

You might think that St. Patrick’s Day is just a day for wearing green or attending a local parade. But it can actually be a big opportunity for businesses. According to data from Fundivo, Americans spend billions of dollars on St. Patrick’s Day. So how many are likely to purchase products related to the holiday this year? And what are the most popular types of products and brands? We asked 1,000 respondents about their plans for St. Patrick’s Day in 2017 and about what purchases they’re likely to make.

Read more

Smart Products Survey: Consumers Swayed by Convenient Features

Smart Products Survey: Consumers Swayed by Convenient Features

Today’s products are getting smarter. There are a number of different categories that now label products as “smart” when they’re connected to the internet or use other high-tech features. And this may be able to make a difference in several industries. For instance, more than half of the TVs currently being sold are smart TVs, according to a report from Twice. But there are other growing areas of the market for smart products as well. So how many consumers see a benefit in purchasing smart products? We asked 1,000 respondents about their thoughts on various product offerings in this high-tech sector.

Read more

Smart Wearables Survey: Social Consumers Likely to Show Interest

Smart Wearables Survey: Social Consumers Likely to Show Interest

Wearable technology is becoming more common among consumers. And a report from eMarketer estimates that they’re likely to continue gaining popularity in the market for years to come. So how many consumers already own smart wearables? And how many are interested in buying different types of wearable devices in the near future? We asked 1,000 respondents about their thoughts on this growing sector of the tech and accessories industries.

Read more

Smart Toys Survey: Market Includes More Than Just Parents

Smart Toys Survey: Market Includes More Than Just Parents

The market for smart toys and connected games is growing in several markets around the world, according to data from Juniper Research. There are many different types of smart toys on the market today. But consumers aren’t without their concerns. So how many currently own smart toys and games? And is the market likely to continue its growth in the coming years? We asked 1,000 respondents about their thoughts on the growing smart toys market.

Read more

Smart Home Survey: Current Consumers Likely to Keep Buying

Smart Home Survey: Current Consumers Likely to Keep Buying

Homes across the country are getting smarter. According to data from Coldwell Banker, about half of consumers consider “smart” products or features to be important in their homes. So there are plenty of brands working on releasing new smart or connected home items that consumers can use to better control various aspects of home life. How many consumers currently have smart products in their homes? And how many plan to make those types of purchases in the near future? We asked 1,000 respondents about their thoughts on smart home technology.

Read more

Sustainable Brands Survey: Consumers Don’t Consider Sustainability Essential

Sustainable Brands Survey: Consumers Don’t Consider Sustainability Essential

Consumers are going green. According to a study by Nielsen, millennials especially put a lot of emphasis on sustainability when determining which products to buy and which businesses to support. But with environmental issues constantly making headlines, consumers of all ages are more likely than ever to look for sustainable options in a variety of different areas. So how many consumers try to support sustainable brands when possible? We asked 1,000 respondents about their shopping habits and their thoughts on sustainability.

Read more

Campaign of the Week: Budweiser Super Bowl Ad Highlights History

Campaign of the Week: Budweiser Super Bowl Ad Highlights History

The Super Bowl has long been considered one of the most popular annual occasions for TV advertisers. And this year was no different. One of the most popular advertisers throughout the years has been Anheuser-Busch, the company behind popular beer brands like Budweiser. This year, the company aired an ad that told the story of one of the company’s founders immigrating to the US. So what did consumers think about this historical ad? We asked 1,000 respondents about their thoughts on different beer brands and then tested the Budweiser Super Bowl ad to see if it had any impact.

Read more

Sustainable Beauty Survey: Buyers Care About Natural Ingredients

Sustainable Beauty Survey: Buyers Care About Natural Ingredients

The health and beauty industry, like many others, is putting more of a focus on sustainability and eco-friendly products. In fact, the organic beauty industry is in a state of flux as consumer preferences change, according to Cosmetics Business. So how many health and beauty buyers care about buying organic or eco-friendly products? We asked 1,000 respondents about their thoughts on sustainability when it comes to health and beauty purchases.

Read more

Sustainable Technology Survey: Buyers Unlikely to Research Sustainability

Sustainable Technology Survey: Buyers Unlikely to Research Sustainability

Technology isn’t an industry that consumers usually associate with sustainability. In fact, many of the materials used to create things like smartphones, tablets and other popular gadgets are notoriously not eco-friendly. But there are some companies looking to change that. And gadgets like the ones in this list by Popular Mechanics offer some more sustainable alternatives to traditional tech gadgets. So how many consumers are interested in buying sustainable technology? We asked 1,000 respondents about their own tech buying habits and their thoughts on sustainability within the industry.

Read more

Sustainable Groceries Survey: Shoppers Looking for Practical Items

Sustainable Groceries Survey: Shoppers Looking for Practical Items

Sustainability is a growing concern for grocery shoppers, according to a report from Sustainable Brands. There are plenty of different stores and brands that offer sustainable grocery and food options. And there are also many different types of sustainability factors and labels for consumers to consider when making their buying decisions. So how many grocery shoppers actually factor in sustainability when making their food purchases? We asked 1,000 respondents about their thoughts on sustainability when it comes to grocery shopping.

Read more

Mobile Apps Survey: Brands Can Highlight Different Benefits

Mobile Apps Survey: Brands Can Highlight Different Benefits

Consumers are now more likely to turn to mobile devices when connecting with businesses or other individuals online than they are to use desktop computers. And according to data from comScore, the vast majority of consumers’ time spent on their mobile devices is spent using mobile applications. There are so many different app categories and purposes to appeal to different mobile consumers. But what factors help to drive those mobile app users? We asked 1,000 respondents about their thoughts on mobile apps and different app categories.

Read more

Campaign of the Week: Walmart Oscars Ad Teases Short Films Promotion

Campaign of the Week: Walmart Oscars Ad Teases Short Films Promotion

With the Academy Awards just around the corner, Walmart is getting in on the fun with a series of short films based on no more than a simple Walmart receipt. The company released a short teaser to share information about the promotion, which will air during the awards show later this month. So how many consumers are interested in this unique ad campaign? We asked 1,000 respondents about their thoughts on the Walmart brand and then tested the initial ad to see if it would have any impact.

Read more