Coffee Beer Survey: Craft Beer Drinkers More Likely to Be Interested

Coffee Beer Survey: Craft Beer Drinkers More Likely to Be Interested

Coffee and beer are both incredibly popular beverages on their own. But now, they’re even gaining some notoriety together. Coffee flavored beer has been around for years. But according to the Weekender, it’s gaining even more popularity with the rise of more specialized craft beer options. So how many coffee and beer drinkers also enjoy coffee beer? And what brands are at the forefront of this growing trend? We asked 1,000 respondents about their thoughts on coffee beer.

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Consumer Privacy Survey: Consumers Appreciate Transparency From Brands

Consumer Privacy Survey: Consumers Appreciate Transparency From Brands

Consumer privacy is a big issue in today’s world, especially with the number of people who shop, share or otherwise interact with people or brands online. According to the Pew Research Center, most consumers want privacy online, but don’t feel like complete privacy is actually possible. But businesses that interact with customers online and elsewhere can still take care with how they use customer data. We asked 1,000 consumers about their thoughts on privacy issues and how different privacy related situations might impact their perceptions of various brands.

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Campaign of the Week: Heineken Ad Says There’s More Behind the Star

Campaign of the Week: Heineken Ad Says There’s More Behind the Star

A new ad campaign from Heineken features sort-of-recognizable actor Benicio del Toro. The video ad shows people coming up to the star and recognizing him, but then confusing him with other popular actors. And the beer brand has used that to draw parallels to its own beer, since it has been sold around the world for nearly 150 years, but isn’t always thought of as one of the major players in the beer industry. So what do consumers think about this new ad campaign? We asked 1,000 respondents about their thoughts on different beer brands and then tested the impact of this latest ad.

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Cloud Technology Survey: Tech Understanding Not Improving

Cloud Technology Survey: Tech Understanding Not Improving

The number of consumers using “the cloud” is growing, according to Statista. And while the concept behind the cloud might seem elusive or confusing to some, it’s something that has made its mark on so many different online industries. So how many consumers regularly use cloud technology? And what are their thoughts on companies that offer various cloud based products and services? We asked 1,000 respondents about their thoughts on the growing cloud technology market.

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River Cruises Survey: Destination, Price Could Convince Travelers

River Cruises Survey: Destination, Price Could Convince Travelers

One of the growing trends in the travel industry, according to Skift, is the concept of river cruising. River cruises offer more specialized destinations, smaller boats and many of the same amenities as traditional cruise lines. But with only a few major river cruise lines operating, there may also be room for newcomers in the industry. So how many consumers are interested in river cruises? We asked 1,000 respondents about their travel habits and their thoughts on this growing trend.

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Happy New Year!

Happy New Year!

Dear ​AYTM clients,

Thank you for trusting AYTM, sharing your feedback with us, and spreading the word! Ever since we launched in 2009, we’ve been constantly inventing new ways to improve the market research experience for researchers and survey takers alike. I’d like to tell you about a significant update that we’ll be launching early next year.
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New Year’s Resolutions Survey: Purchases Likely to Help People Succeed

New Year’s Resolutions Survey: Purchases Likely to Help People Succeed

As 2016 comes to a close, it’s time for many people to come up with new year’s resolutions for 2017. According to Statistic Brain, nearly half of consumers usually set new year’s resolutions for each year. And although fewer people tend to actually keep those resolutions throughout the year, there are ways people can give themselves a better chance for success. So how many people plan to set new year’s resolutions for this year? And how many are likely to make purchases to help them keep those resolutions? We asked 950 respondents about their thoughts on new year’s resolutions and their plans for 2017.

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Campaign of the Week: Planters’ Mr. Peanut Ad Tests Craveability

Campaign of the Week: Planters’ Mr. Peanut Ad Tests Craveability

If you’ve seen any ads for Planters’ Peanuts in the past, then you’re likely familiar with Mr. Peanut. The monocled mascot is back now in a new ad where he faces his nemesis, a nutcracker. In the ad, Mr. Peanut calls attention to the “craveability” of Planters’ peanuts. So just how do consumers respond to the ad and the popular character? We asked 950 respondents about their thoughts on snack foods and then tested the impact of the latest Planters’ Mr. Peanut ad.

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Social Media TV Survey: The Walking Dead Named Most Popular Show Online

Social Media TV Survey: The Walking Dead Named Most Popular Show Online

Social media is impacting the way people watch TV. According to Social Media Explorer, Twitter hashtags, YouTube streaming and more have changed how people watch and learn about different TV shows. So how many people post about TV or interact with shows or other fans on social media? And how many people think that adds something to the viewing experience? We asked 1,000 respondents about their TV watching and social media posting habits.

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Automotive Voice Controls Survey: Consumers Split Over Impact

Automotive Voice Controls Survey: Consumers Split Over Impact

Today’s drivers are more likely to be distracted behind the wheel than ever before. And some enterprising automotive and tech companies have tried to combat that problem by enacting automotive voice controls and similar features so that drivers can operate certain vehicle, navigation or phone features hands-free. But according to AAA, some of those systems can actually lead to even more distractions for drivers. So what do consumers think about automotive voice controls? We asked 1,000 respondents about their thoughts on these features and the issues surrounding distracted driving.

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Campaign of the Week: Dove Ad Shows Mannequin Challenge in a New Light

Campaign of the Week: Dove Ad Shows Mannequin Challenge in a New Light

The mannequin challenge is a popular online trend where people make videos of groups of people standing still for as long as possible while a cameraman sifts through the crowd. But Dove recently put a new spin on this concept. The beauty brand filmed a mannequin challenge video that included a message about real, diverse beauty, saying “let’s challenge the mannequins to look more like us.” So how did this ad resonate with consumers? We asked about 1,000 respondents about their thoughts on the Dove brand and then tested the impact of this particular ad?

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Fitness Technology Survey: Tech Buyers Have Big Impact on Fitness Market

Fitness Technology Survey: Tech Buyers Have Big Impact on Fitness Market

Wearable technology is starting to take off, according to data from Mintel. And fitness bands and similar devices appear to be at the forefront of that growth. Especially now, with the holiday season in full swing and new year’s resolution season just around the corner, fitness technology is poised for even more growth. So how many consumers are interested in wearables and other fitness related technology? We asked 1,000 respondents about their thoughts on various fitness tech products.

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Peer-to-Peer Travel Survey: Past Users Likely to Use Services Again

Peer-to-Peer Travel Survey: Past Users Likely to Use Services Again

Peer-to-peer services are having an impact on many different industries, but perhaps none more than travel. Companies like Uber and Airbnb are revolutionizing how people find and book transportation and accommodations. And according to a report from Travel Weekly, the practice is getting increasingly popular from year to year. So how many consumers are likely to use some of these peer-to-peer travel services in the coming year? We asked nearly 1,000 respondents about their thoughts on this growing sector of the travel industry.

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Online Reservations Survey: Few Make Restaurant Reservations Often

Online Reservations Survey: Few Make Restaurant Reservations Often

The majority of restaurant diners think that technology helps their guest experience, according to a study from Toast. And one of the ways that restaurants can potentially integrate technology into the guest experience is to offer online reservations. Instead of calling ahead or waiting hours for a table, diners can simply log on and reserve their table from a computer or mobile device. But how many consumers have already made online reservations with their favorite restaurants? And how many think it’s a benefit for restaurants to offer such a service? We asked 1,000 respondents about their dining habits and their thoughts on online reservations.

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Practical Purchases Survey: Consumers’ Definition of Practical Varies

Practical Purchases Survey: Consumers’ Definition of Practical Varies

The recession had a major impact on how American families spend money. But while the economy has made some progress in recent years, people are still shopping differently than they did before the recession. According to Consumer Reports, consumers are focused more on practical purchases than other items. So what types of items do American families see as practical? We asked over 800 respondents about their buying habits and their thoughts on practical purchases.

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Campaign of the Week: Ford Blind Spot Ad Uses Interesting Format

Campaign of the Week: Ford Blind Spot Ad Uses Interesting Format

As technology evolves, consumers have seen a lot of new and interesting features in the automotive industry. But in some cases, it might be difficult for consumers to understand those features without seeing them in action. That’s what Ford hopes to accomplish with a new ad that uses a vertical format to show off its blind spot alert feature. So what do consumers think about the Ford blind spot ad? We asked about 900 respondents about their thoughts on automotive brands and then tested the ad’s impact among potential buyers.

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Mobile Payments Survey: Few Have Tried Payment Apps So Far

Mobile Payments Survey: Few Have Tried Payment Apps So Far

As people make holiday purchases, they have a larger selection than ever when it comes to payment options. On top of the standard cash and credit, mobile payment options like Apple Pay and Samsung Pay are gaining popularity. But according to a report from Business Insider, there are still some barriers to mainstream adoption. So what do consumers think about using mobile payment apps? And how many have already tried them? We asked about 1,000 respondents about their thoughts on mobile payments.

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Car Hacking Survey: Concerns Could Impact Future Purchases

Car Hacking Survey: Concerns Could Impact Future Purchases

Connected cars are gaining popularity. But they’re not without drawbacks. According to reports from Strategy&, there’s some risk involved when it comes to the possibility of car hacking. Especially when you consider the possibility of autonomous vehicles in the near future, car hacking could become even more of a concern for automotive consumers. So what do people think about connected vehicles and the possibility of car hacking? We asked 1,000 respondents about their thoughts on this growing sector of the automotive industry.

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Sustainable Drinks Survey: Sustainability Not a Major Factor for Consumers

Sustainable Drinks Survey: Sustainability Not a Major Factor for Consumers

Environmental issues are having an impact on a variety of different industries, and that includes the alcoholic beverage industry. According to Beverage Dynamics, sustainability is becoming an increasingly important factor for wine consumers. And those concerns might also impact other beverage consumers as well. So how many people are more likely to buy drinks that are sustainably made? We asked 1,000 respondents about their thoughts on sustainable drinks.

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Charitable Giving Survey: Nearly Half Likely to Donate This Holiday Season

Charitable Giving Survey: Nearly Half Likely to Donate This Holiday Season

The holiday season is often considered to be a popular time for charitable giving. And according to Charity Navigator, charitable giving has increased for several years in a row now. With so many different organizations and causes for people to contribute to, there’s no shortage of options for giving this holiday season and beyond. So how many consumers are likely to give to charity in the coming months? And what are the most popular organizations for charitable giving? We asked more than 900 respondents about their giving habits and their thoughts on different organizations.

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Campaign of the Week: Burger King Ad Features Actors From Napoleon Dynamite

Campaign of the Week: Burger King Ad Features Actors From Napoleon Dynamite

A new Burger King ad features some familiar faces—at least for some. If you’ve ever seen the movie Napoleon Dynamite, you’re likely familiar with a scene where characters discuss tater tots. So Burger King decided to use those same actors to promote its returning product, cheesy tots. But how many consumers get the reference and will be more likely to go to Burger King after seeing the ad? We asked nearly 900 respondents about their thoughts on fast food restaurants and the new Burger King ad.

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3D Entertainment Survey: Moviegoers Likely to Be Interested in TVs

3D Entertainment Survey: Moviegoers Likely to Be Interested in TVs

If you’ve been to a movie theater in recent years, chances are you’ve at least had the opportunity to see a movie in 3D. According to Statista, revenue brought in by 3D cinema in the US and Canada has exceeded $1 billion. And now, you can even get a similar experience in your own home with a 3D TV and similar entertainment technology. So how many consumers are generally interested in 3D entertainment? We asked nearly 1,000 respondents about their thoughts on 3D movies and similar entertainment options.

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Bleisure Travel Survey: Most Business Travelers Add Leisure Activities

Bleisure Travel Survey: Most Business Travelers Add Leisure Activities

Trends reports for the travel industry have indicated in recent years that “bleisure” travel – travel that is for both business and leisure – is on the rise. But not everyone agrees. A recent report from Skift indicates that bleisure travel isn’t growing like some would have you believe. So how many travelers are interested in bleisure travel? And how many have already taken vacations for both business and leisure? We asked 1,000 respondents about their thoughts on bleisure travel and how that might relate to their own travel plans.

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Download AYTM market research in SPSS format

Download AYTM market research in SPSS format

Attention, fans of SPSS: did you know you can download your AYTM data directly in SPSS format, without needing to import an Excel sheet first?

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Restaurant Delivery Survey: Carryout Customers Could Present Opportunity

Restaurant Delivery Survey: Carryout Customers Could Present Opportunity

Restaurant delivery has been an option for quick service restaurant customers for years. But now, thanks to the rising popularity of online ordering and third-party delivery services, restaurant delivery is becoming even more common, according to QSRWeb. So how many consumers have used restaurant delivery services? And how many are likely to do so going forward? We asked 1,000 respondents about their thoughts on quick service restaurants and delivery services.

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