Sustainable Drinks Survey: Sustainability Not a Major Factor for Consumers

Sustainable Drinks Survey: Sustainability Not a Major Factor for Consumers

Environmental issues are having an impact on a variety of different industries, and that includes the alcoholic beverage industry. According to Beverage Dynamics, sustainability is becoming an increasingly important factor for wine consumers. And those concerns might also impact other beverage consumers as well. So how many people are more likely to buy drinks that are sustainably made? We asked 1,000 respondents about their thoughts on sustainable drinks.

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Charitable Giving Survey: Nearly Half Likely to Donate This Holiday Season

Charitable Giving Survey: Nearly Half Likely to Donate This Holiday Season

The holiday season is often considered to be a popular time for charitable giving. And according to Charity Navigator, charitable giving has increased for several years in a row now. With so many different organizations and causes for people to contribute to, there’s no shortage of options for giving this holiday season and beyond. So how many consumers are likely to give to charity in the coming months? And what are the most popular organizations for charitable giving? We asked more than 900 respondents about their giving habits and their thoughts on different organizations.

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Campaign of the Week: Burger King Ad Features Actors From Napoleon Dynamite

Campaign of the Week: Burger King Ad Features Actors From Napoleon Dynamite

A new Burger King ad features some familiar faces—at least for some. If you’ve ever seen the movie Napoleon Dynamite, you’re likely familiar with a scene where characters discuss tater tots. So Burger King decided to use those same actors to promote its returning product, cheesy tots. But how many consumers get the reference and will be more likely to go to Burger King after seeing the ad? We asked nearly 900 respondents about their thoughts on fast food restaurants and the new Burger King ad.

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3D Entertainment Survey: Moviegoers Likely to Be Interested in TVs

3D Entertainment Survey: Moviegoers Likely to Be Interested in TVs

If you’ve been to a movie theater in recent years, chances are you’ve at least had the opportunity to see a movie in 3D. According to Statista, revenue brought in by 3D cinema in the US and Canada has exceeded $1 billion. And now, you can even get a similar experience in your own home with a 3D TV and similar entertainment technology. So how many consumers are generally interested in 3D entertainment? We asked nearly 1,000 respondents about their thoughts on 3D movies and similar entertainment options.

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Bleisure Travel Survey: Most Business Travelers Add Leisure Activities

Bleisure Travel Survey: Most Business Travelers Add Leisure Activities

Trends reports for the travel industry have indicated in recent years that “bleisure” travel – travel that is for both business and leisure – is on the rise. But not everyone agrees. A recent report from Skift indicates that bleisure travel isn’t growing like some would have you believe. So how many travelers are interested in bleisure travel? And how many have already taken vacations for both business and leisure? We asked 1,000 respondents about their thoughts on bleisure travel and how that might relate to their own travel plans.

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Download AYTM market research in SPSS format

Download AYTM market research in SPSS format

Attention, fans of SPSS: did you know you can download your AYTM data directly in SPSS format, without needing to import an Excel sheet first?

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Restaurant Delivery Survey: Carryout Customers Could Present Opportunity

Restaurant Delivery Survey: Carryout Customers Could Present Opportunity

Restaurant delivery has been an option for quick service restaurant customers for years. But now, thanks to the rising popularity of online ordering and third-party delivery services, restaurant delivery is becoming even more common, according to QSRWeb. So how many consumers have used restaurant delivery services? And how many are likely to do so going forward? We asked 1,000 respondents about their thoughts on quick service restaurants and delivery services.

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Gift Cards Survey: Traditional Cards Still More Popular Than Online

Gift Cards Survey: Traditional Cards Still More Popular Than Online

The holiday season is a big time for businesses that sell gift cards. And now, gift cards are also available in a variety of different formats, from traditional gift cards to online codes to mobile versions. According to GiftCards.com, online gift cards are gaining popularity every year. So how many consumers are likely to buy gift cards this year? And what types are likely to be most popular? We asked 1,000 respondents about their thoughts on different types of holiday gifts.

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Campaign of the Week: Apple Music Ad Features Drake, Taylor Swift

Campaign of the Week: Apple Music Ad Features Drake, Taylor Swift

A recent Apple Music ad features a familiar face—and a familiar voice. In a follow-up to the company’s last ad, which featured Taylor Swift listening to music while not-so-gracefully working out, the new ad features Drake listening to a Taylor Swift song while attempting to bench press. But since he’s so into the music, he’s not exactly successful. The ad has already gotten a lot of attention thanks to its humor and inclusion of famous musical artists. But what do consumers think? We asked 1,000 respondents about their use of music streaming services and their thoughts on the latest Apple Music ad.

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Live Chat Survey: About Half More Likely to Support Companies With Live Chat

Live Chat Survey: About Half More Likely to Support Companies With Live Chat

Technology is changing the way customers and businesses communicate. According to a report from Econsultancy, customers prefer live chat over other methods when it comes to online customer service. Though it’s still a relatively new concept for businesses, there are already many that use live chat features on their websites. So what do consumers think about these live chat features? We asked 1,000 respondents about their thoughts on live chat and online customer service.

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Distracted Driving Survey: Distractions Getting More Prominent

Distracted Driving Survey: Distractions Getting More Prominent

Distracted driving is a huge problem for drivers today, according to the AAA Foundation for Traffic Safety. Especially with all of the different mobile devices and high tech automotive features available, it can be easy for even the safest of drivers to get distracted. So now, some automotive and tech companies are coming out with hands-free products or other items designed to limit distractions on the road. So how many drivers are interested in these products? We asked 1,000 respondents about their own driving habits and their thoughts on distracted driving.

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Seasonal Beer Survey: Summer Most Popular Season for Beer

Seasonal Beer Survey: Summer Most Popular Season for Beer

With the holiday season in full swing, it’s time for many hosts and hostesses to stock up on libations for their holiday gatherings and family parties. And some of those consumers might be likely to purchase seasonal beer flavors geared toward the holidays. In fact, according to the Brewers Association, this time of year offers an interesting shift in beer buying habits. So how many consumers are likely to purchase seasonal beer this holiday season? And what other seasonal flavors might appeal to consumers? We asked 1,000 respondents about their beer buying habits and their thoughts on seasonal flavors.

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Black Friday Survey: Mix of In-Store, Online Buyers Likely

Black Friday Survey: Mix of In-Store, Online Buyers Likely

It’s Black Friday, a day long considered to be one of the most popular shopping days of the year. But with the advent of other shopping holidays like Cyber Monday and Small Business Saturday, along with stores starting their major deals on Thanksgiving Day, some have claimed that Black Friday is a dying trend. However, the National Retail Federation and others still think it’s a great opportunity for businesses. So how many consumers plan to shop on Black Friday and other shopping holidays this year? We asked 1,000 respondents about their holiday shopping plans and their thoughts on these popular shopping days.

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Social Media Shopping Survey: Holiday Shoppers Likely to Consider Ads

Social Media Shopping Survey: Holiday Shoppers Likely to Consider Ads

Social media is becoming a hugely powerful tool for businesses. Not only can you use the platform to communicate with customers and promote sales, but you can also now actually buy and sell products directly on social media. In fact, a recent report from Business Insider suggests that social media is driving huge increases in retail traffic. So how big of an impact is social media having on holiday shoppers? We asked 1,000 respondents about their shopping habits and their thoughts on the impact of social media.

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Solo Travel Survey: Safety Named Biggest Concern

Solo Travel Survey: Safety Named Biggest Concern

Solo travel is on the rise, according to a recent report from Visa. While traveling alone might not appeal to everyone, there are plenty of reasons why solo travel could be a good option for lots of adventurous travelers. And there are plenty of ways for destinations and travel companies to cater to those solo travelers as well. So how many are interested in traveling alone? We asked 1,000 respondents about this growing trend in the travel industry.

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Vegetarian Dishes Survey: Most Eat Meatless Meals at Home

Vegetarian Dishes Survey: Most Eat Meatless Meals at Home

When you think of a traditional meal, chances are that meal includes some sort of meat with vegetables just as a side dish. But that might soon change. According to the National Restaurant Association, vegetarian dishes, or meals with vegetables served as the main course, are gaining a lot of popularity in 2016. So how many consumers are interested in vegetarian dishes? We asked 1,000 respondents about their dining habits and their thoughts on this growing trend.

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Local Shopping Survey: Small Business Saturday to Make Big Impact

Local Shopping Survey: Small Business Saturday to Make Big Impact

This holiday season, many shoppers are likely to make purchases at large retailers like Walmart and Amazon. But smaller, local businesses are trying to attract holiday shoppers as well, partially through promotions like American Express’s Small Business Saturday, which takes place on November 26 this year. In fact, Small Business Saturday spending exceeded $16.2 billion last year according to a study from the National Federation of Independent Business and American Express. So how many consumers are likely to shop at local businesses this Small Business Saturday and throughout the holiday season? We asked 1,000 respondents about their holiday shopping plans and their thoughts on local businesses.

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Campaign of the Week: eBay Holiday Ad Highlights Unique Gifts

Campaign of the Week: eBay Holiday Ad Highlights Unique Gifts

The holiday shopping season is underway. And that means that retailers are starting to air their holiday ads. Popular online retailer eBay recently released one such ad that highlights some of the unique gifts you can purchase on the site. So how many consumers appreciate this type of ad? We asked 1,000 respondents about their thoughts on online retailers and then tested the ad to see if it made any impact on holiday shoppers.

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VR Entertainment Survey: Sony Named Most Popular Brand Among Potential Buyers

VR Entertainment Survey: Sony Named Most Popular Brand Among Potential Buyers

Virtual reality is a growing sector of the tech world. And it could have a pretty large impact on a number of different industries, including entertainment. In fact, a recent report from UploadVR suggests that VR can have an even bigger impact on the film industry than other trends like 3D. So what do consumers think about the idea of VR entertainment? We asked 1,000 respondents about their thoughts on virtual reality and how it might impact the way they view entertainment.

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Automotive Urbanization Survey: City Consumers Still Interested in Vehicles

Automotive Urbanization Survey: City Consumers Still Interested in Vehicles

Urbanization is a trend that’s having a major impact on the automotive industry, according to a recent report from the World Economic Forum. Since more people are living in big cities, automotive brands need to be able to appeal to those city dwelling consumers. But with other options like public transportation and ride sharing services, that might not be an easy task. So what do urban consumers think about vehicle brands? We asked 1,000 respondents about their thoughts on vehicle brands and automotive urbanization.

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Home Brewing Survey: Home Brewing Not Likely to Impact Other Beer Sellers

Home Brewing Survey: Home Brewing Not Likely to Impact Other Beer Sellers

There’s no shortage of different beer varieties or places to purchase them. But recently, there’s been a sort of resurgence of home brewing, according to the American Home Brewers Association. Businesses are even selling a wider variety of kits and other home brewing supplies to appeal to beer drinkers who want to brew their own batches at home. So how many consumers are interested in home brewing? We asked 1,000 respondents about their thoughts on beer and the idea of home brewing.

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Campaign of the Week: Benjamin Moore Celebrates Cubs With #PaintTheW

Campaign of the Week: Benjamin Moore Celebrates Cubs With #PaintTheW

Chicagoans and Cubs fans around the country are still celebrating the Cubs’ World Series win. And brands like Benjamin Moore are even getting in on the action. The company launched its #PaintTheW campaign after the World Series by encouraging people to paint the team’s iconic “W” win logo. So how many consumers and sports fans is this type of messaging likely to resonate with? We asked about 900 consumers about their thoughts on the paint brand and then tested the campaign to see if it made any impact.

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Tech Gifts Survey: People Likely to Purchase Multiple Items

Tech Gifts Survey: People Likely to Purchase Multiple Items

With the holiday season just around the corner, it’s time for many consumers to consider what gifts they plan on purchasing for their friends and loved ones. And this year, it’s fairly likely that many people will have some tech gifts on their lists. In fact, according to the Consumer Technology Association, 2016 could be the biggest year yet for holiday tech gifts. So how many shoppers plan on buying tech gadgets this holiday season? And what items are likely to be the most popular? We asked 1,000 respondents about their holiday shopping plans and their thoughts on different tech gifts.

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Staycations Survey: Staycations Almost as Popular as Vacations

Staycations Survey: Staycations Almost as Popular as Vacations

Travel can be an expensive hobby. But you don’t have to travel across oceans or even across state lines to enjoy some of the most popular aspects of travel. Staycations, or vacations that people can take without leaving their general area, are gaining popularity. According to Think with Google, searches for staycation ideas have increased significantly in recent years. So how many consumers are interested in taking their own staycations? We asked 1,000 respondents about their thoughts on travel and staycations.

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