Search Results for: market research

Pricing Strategy: Finding Your Price with Market Research

Pricing Strategy: Finding Your Price with Market Research

One of the most difficult decisions to make when launching a new product is determining a price. You don’t want to leave money on the table by undercharging, but you also don’t want adversely impact demand by overcharging. Finding the balance between too low and too high can be tricky, and doing the survey research for these decisions can be even harder. After all, we can’t just ask, “Would you rather pay $2.50 or $2.80 for this tube of toothpaste?” That is why a comprehensive pricing strategy is so important. So how do you get that sort of information? There are several possibilities.

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Market Research for Startups: Making Your Target Market See What You See

Market Research for Startups: Making Your Target Market See What You See

If you’re starting a brand new company, chances are it’s pretty close to your heart. You have a lot invested in this company, both financially and personally. You want to make sure your target market sees your company in the way you envision, and market research can play a key role in making that goal a reality.

Online surveys can be a very valuable tool in shaping your startup’s image. Since you’re starting from scratch, you have so many options for how to position and market your brand, and what better way to find the perfect message than to ask the people you’ll be speaking to.

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How to Name a Brand or Product: Essential Market Research Steps

How to Name a Brand or Product: Essential Market Research Steps

When businesses think about how to name a brand or product, they often don’t consider the essential market research steps that should be done before, during, and after the naming process. Of course, it’s possible to successfully choose a name without conducting any market research, but if you want to save time and money and ensure that the name you choose has a chance for success, then you really should conduct some research. Read more

Market Research Analysis: The Fundamentals of Understanding Your Data

Market Research Analysis: The Fundamentals of Understanding Your Data

Reading the results of your survey seems like a simple task, but there’s a lot more to it than you might realize. Not only do you have to see what your respondents said, but you also have to identify the most important results and interpret what they mean for your company. Market research analysis is a very important part of your company’s whole marketing process, and should be done carefully and concisely.

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Brand Promise – Validation Through Market Research

Brand Promise – Validation Through Market Research

In my recent post titled Brand Promise – How to Make It and Keep It, I discussed what a brand promise is and why it’s so important to your business. One of the final points I made was that you need to listen to consumers, research the marketplace, and make sure your brand promise is always on target. Market research can help you determine if your brand promise is the right one to ensure you reach your business goals. Read more

Market Researcher: 5 Things DIYers Can Learn from Corporate Pros

Market Researcher: 5 Things DIYers Can Learn from Corporate Pros

Corporate researchers, fulltime market researchers running the market research function for corporations or nonprofit organizations, have often learned the hard way about the best practices of conducting online survey research. Read more

How to Plan a Survey Like a Market Research Pro

How to Plan a Survey Like a Market Research Pro

Planning a market research survey can seem like an overwhelming task if you don’t know where to start.  It is important to think about what purpose your survey will serve in your marketing efforts.  By following these simple steps, you can learn how to plan a survey that will yield helpful and quantifiable results. Read more

The Market Research Process Begins with Your Team

The Market Research Process Begins with Your Team

When beginning a survey project, the first step is getting everyone on your team on the same page. If everyone involved has a different vision, then your project is set up for failure. This step can be tricky, but is essential to the market research process. Creating a common vision can be achieved with a few easy steps during your project kick-off meeting.

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University of Georgia and AYTM Partner to Further Enhance the Master of Marketing Research Program

University of Georgia and AYTM Partner to Further Enhance the Master of Marketing Research Program

AYTM is proud to announce that we’re the newest advisory board member and partner of the globally-renowned Master of Marketing Research (MMR) program at the University of Georgia’s Terry College of Business. The partnership is focused on bringing our world-class research tools and access to over 25 million respondents to UGA MMR students. This is our first major university partnership, which will educate and empower the next generation of market researchers.

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Identifying Leading Edge Users: Researching Early Adopters for New Product Marketing Success

Identifying Leading Edge Users: Researching Early Adopters for New Product Marketing Success

In any field of endeavor, there are innovators—those who ride the leading edge—and consumerism is no exception. Whether the first to buy a 3D TV or the first to have that killer app, in every target market there is a small subset of people who just must have what is new and edgy. These people have “leading edgeness.” When designing an online survey, you may want to profile this part of your target market. Read more

How to Brand – Part 1: Research the Market and Consumers

How to Brand – Part 1: Research the Market and Consumers

Before you can learn how to brand, you need to understand what a brand is. If you haven’t already read my 6-part What Is a Brand? series, follow the link to read it now. Read more

Agency insights: How research wins pitches

Agency insights: How research wins pitches

As a marketing agency, winning pitches is one of the most essential parts of growing your business. To increase your portfolio of accounts, you need to be able to explain—with facts—why your strategy can help them reach their goals and expand their brand’s awareness. A great pitch is composed of several elements, one of which is solid market research. The problem, however, is that this kind of research is often too expensive and too time-consuming to be able to prepare before each pitch meeting. That’s where agile insights come into play.

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Brand equity research: How to ask the right questions

Brand equity research: How to ask the right questions

What is the worth of an idea? It’s easy to go online and check the dollar value of a product or organization. However, it’s not easy to know the precise value of the name, symbol, and concepts that make your business unique— your brand. The term brand equity sums up this value. Discovering your brand equity can be very beneficial to your entire business and help you get a better idea of how customers view your brand. One way to measure this is through a research methodology known as a brand equity survey. Although research like this is usually time-consuming and expensive, it’s easy with an agile marketing solution.

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Is this your moment of truth? Customer Experience research can help

Is this your moment of truth? Customer Experience research can help

Have you ever had an experience with a business so profound that it changed the way you feel about them? Most people have. It’s true that certain moments can be so bad—or good—can fundamentally change how a customer interacts with your brand. These moments are really important, yet many businesses are unaware of them. So if you’re unsure where your customers are experiencing these ‘moments of truth,’ there’s more to discover about the customer journey. Let’s talk about moments of truth, why they matter, and how to maximize their potential.

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How Reimagining Research Helped 3 Popular Brands

How Reimagining Research Helped 3 Popular Brands

At our inaugural Insighter Virtual Conference, Chris Plating, Chief Strategy Officer at EP+Co, shared examples of how the creative agency has worked with clients to reorient them to a different way of thinking about market research and how those changes benefited them in tangible ways. 

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Agency Outlook: Unthink Your Approach to Modern Research

Agency Outlook: Unthink Your Approach to Modern Research

Technology is constantly evolving and market research must follow in stride. One of our favorite creative agencies, EP+Co’s motto is to “Unthink everything,” and they’ve helped legacy brands unlock new paths by asking better questions. In this article, we’ll outline a few things Chris Plating, Chief Strategy Officer at EP+Co, shared with us about how legacy brands can reinvent themselves by changing how they use brand trackers and unthinking their approach to modern consumer research.

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The 7 Types of Brand Research

The 7 Types of Brand Research

Brand research is an indispensable means of establishing brands and ensuring that they stay relevant today. There are seven common types of brand research, all of which assist in bringing valuable insights to the table. Today we’ll explain the seven types: advocacy, awareness, loyalty, penetration, perception, positioning, and value. We’ll also discuss benefits these insights offer to consumer brands and when to use them. 

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Kimberly-Clark Partners with aytm to Conduct Advanced Research at Lightning Speed

Kimberly-Clark Partners with aytm to Conduct Advanced Research at Lightning Speed

At Greenbook’s recent Insights That Work event, Kandice Coltrain, Vice President of Global Sales here at aytm, sat down with Andy Basehoar, Senior Statistician at CPG leader, Kimberly-Clark. Andy is part of the Research & Engineering team, which does quite a bit of product testing, including physical testing, bench tests, sensory tests, clinical tests, consumer testing, and more. His group currently supports the consumer tissue group. 

Let’s dive into the discussion to learn how Kimberly-Clark uses aytm to power agile insights.

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How Pharmavite & Voya Financial Use aytm to Get More Research Done With Less

How Pharmavite & Voya Financial Use aytm to Get More Research Done With Less

During the recent Quirk’s Virtual Global event, Kandice Coltrain, aytm’s Vice President of Global Sales sat down with Keri Hughes, Market Research Manager, Consumer Insights and Research at Voya Financial, and Deborah A. Mendez Campos Reales, Shopper and Consumer Insights Manager at Pharmavite to discuss how they made the leap to agile market research.

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Gain Marketing Insight into Consumer Preferences with Conjoint Analysis

Gain Marketing Insight into Consumer Preferences with Conjoint Analysis

Your company charged you with trying to decide what feature(s) to highlight in your upcoming campaign. 

But with so many products in the market across every industry, consumers need to quickly understand your product’s value, making your job as a marketer even harder. 

You could create a survey and throw in a rank order question. But that often leaves you with more questions than answers. 🤔

So, how do you go about quickly quantifying your market’s preferences? 

💡 Give Choice-Based Conjoint a try.  

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Inside aytm: Meet Tiffany Mullin, VP of Marketing

Inside aytm: Meet Tiffany Mullin, VP of Marketing

Tiffany Mullin went from manager to VP in two years’ time, proving not only that she’s a certified rockstar but also that there’s a HUGE opportunity for advancement here at aytm. This high-energy executive is the mastermind behind our Insighter Virtual Conference and countless other marketing initiatives while juggling the demands of co-owning a small business, maintaining an active lifestyle, and caring for two adorable pups. Learn more about Tiffany! 👇🏾

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Using Agile Research to Explore New Strategies with Concept Testing

Using Agile Research to Explore New Strategies with Concept Testing

Remember 2019? Market research was so simple then. You ran a survey to your target audience; maybe you hosted a focus group, collected consumer feedback, analyzed the data, and delivered insights that helped guide strategic decisions for the business. 

If you had a big budget and lots of time to spare, you might have simply hired a market research firm to do a good amount of the work for you. 

Fast forward to today, and you’re now expected to do much more with way less. Less time. Less money. And zero in-person access to consumers. 

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How to Create a Winning DIY Research Strategy in Times of Uncertainty

How to Create a Winning DIY Research Strategy in Times of Uncertainty

Outsourcing research has become a luxury for many. It’s hands-off and allows you to concentrate on other pressing jobs – like analyzing the data. 

But what happens when outsourcing isn’t an option?

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Insights Marketing Day

Insights Marketing Day

Insights Marketing Day boasts powerful and instructive speakers who are a proven authority in digital marketing. From social to web, blogging to podcasting, it’ll cover a range of topics that need to be addressed for a successful, comprehensive and interconnected marketing plan. Join the session with aytm’s VP of Digital Transformation, Sarah Snudden, as she explores tools to maximize your strategic impact in market research.

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How a Brand Team at a Mid-sized Food Company Uses DIY Research

How a Brand Team at a Mid-sized Food Company Uses DIY Research

At this year’s Insighter Virtual Conference, I hosted a session titled “DIY Insights,” where I shared with attendees how my company leverages DIY research tools to make business decisions. 

In case you missed it, check out the video below, or read on to discover some key takeaways from my talk. 

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