Hank Williams Jr Survey: Many Don’t Agree with Comments, but Support Free Speech

Hank Williams Jr Survey: Many Don’t Agree with Comments, but Support Free Speech

Hank Williams Jr., who sings the opening of Monday Night Football, was dropped by ESPN this week after controversial comments he made on Fox News where he compared President Obama to Hitler. He said, “It would be like Hitler playing golf with [Israeli Prime Minister] Benjamin Netanyahu,” about a golf game Obama played with House Speaker John Boehner, and went on to call Obama and Biden “the enemy.”

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Data Analysis Tip for Online Survey Results: Using Crosstabs to Gain Insights

Data Analysis Tip for Online Survey Results: Using Crosstabs to Gain Insights

As you look at the results to an online survey, it’s easy to get excited. Your data is in, and it is starting to tell you a story.  But before you jump to conclusions, it is often a good idea to be thorough and look at your data two ways: Read more

iPod Classic Survey: Original Model Not as Popular as Newer iTouch

iPod Classic Survey: Original Model Not as Popular as Newer iTouch

Apple is reportedly thinking about discontinuing its iPod Classic and iPod Shuffle models. Though these rumors have not been confirmed, many experts are speculating that the end could likely be near for the classic model and its smaller counterpart, as it has not changed much since the iPod first debuted ten years ago.

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How Brand and Product Research Can Help the Naming Process

How Brand and Product Research Can Help the Naming Process

When you think about how brand and product research can help your business through the naming process, take off the blinders and realize that there is a lot more to be gained from research then identifying a creative name. In fact, it can help your business in far more ways than the obvious. Read more

Email Survey: Many Receive Junk, Don’t Send it Themselves

Email Survey: Many Receive Junk, Don’t Send it Themselves

Email is a big part of daily life for most Americans. From business correspondence to personal messages to offers from favorite companies, most inboxes see a lot of activity on a day-to-day basis. But how much of this activity is really necessary? Are we just filling each other’s inboxes with useless junk?

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New: AYTM surveys now on iOS and Android

New: AYTM surveys now on iOS and Android

We’ve now optimized our survey tools for web browsers on iOS and Android devices of any size — no app required.

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How to Name a Brand or Product: Essential Market Research Steps

How to Name a Brand or Product: Essential Market Research Steps

When businesses think about how to name a brand or product, they often don’t consider the essential market research steps that should be done before, during, and after the naming process. Of course, it’s possible to successfully choose a name without conducting any market research, but if you want to save time and money and ensure that the name you choose has a chance for success, then you really should conduct some research. Read more

Bank of America Survey: Monthly Debit Card Fees Would Drive Away Customers

Bank of America Survey: Monthly Debit Card Fees Would Drive Away Customers

Bank of America has announced that it will begin implementing a $5 monthly fee for debit card users. Whether you spend $5 or $5000 per month with your debit card, Bank of America plans to take $5, however it would not charge the fee for debit card holders who don’t use them over the course of the month. After recent legislation aimed to limit the amount banks can make off their account holders, many believe this is just another way for banks to pad their profits.

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Planning for Retention: The Highway to Online Survey Success

Planning for Retention: The Highway to Online Survey Success

One thing drives out another. That’s just as true in the business world and market research as anywhere else, and if you’ve ever missed an exit on the highway because your favorite song came on the radio or the cell phone rang, you know what I mean. Distractions, deadlines, changes in priority and all, there’s an awful lot going on in a day that competes with the information (your survey results) you’d like your managers and colleagues to retain and — most importantly — use. Read more

Open-Ended Questions: Best Practices for Getting Valuable Insights Without Torturing Respondents

Open-Ended Questions: Best Practices for Getting Valuable Insights Without Torturing Respondents

Many surveys are made up entirely of closed-ended questions. You give them a list of possible responses, and that’s all they have to choose from. These types of questions are great for gathering quantifiable data, and in some cases are all that you need in your survey. But sometimes it can be extremely beneficial for you to include some open-ended questions where your respondents can describe their opinions or experiences with your company in their own words. By giving them this opportunity, you can gain valuable information that you might not even have thought to include in your answer list.

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Kindle Fire Survey: Small Price Tag May Equal Success

Kindle Fire Survey: Small Price Tag May Equal Success

Amazon has just unveiled plans for its new tablet, the Kindle Fire. Many believe the Kindle Fire will be the only really viable competition for Apple’s iPad, which until now had a pretty strong hold over the tablet market. The Amazon tablet will reportedly only cost $199, which is less expensive than most, if not all, currently available tablet computers. Because of this, tech and business experts are predicting a hugely successful launch for the Kindle Fire. Will this launch prove to be a huge success or a huge let-down?

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How to Name a Product – 10 Tips for Product Naming Success

How to Name a Product – 10 Tips for Product Naming Success

It’s not easy to name a product. Just as you learned in my previous post about how to name a brand (follow the link to read it if you missed it), you need to do your research, planning, and brainstorming first. My next post will cover all of the research aspects of brand and product naming. First, I’m going to share a variety of tips that brand and product naming experts use to help jumpstart creative thinking.

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Soap Opera Survey: ‘All My Children’ and ‘One Life to Live’ Mark End of Era

Soap Opera Survey: ‘All My Children’ and ‘One Life to Live’ Mark End of Era

Popular ABC soap operas ‘All My Children’ and ‘One Life to Live’ were recently cancelled, but will reportedly continue to air new episodes online after the final TV episodes. Some soap opera fans fear these cancellations mark the end of an era as well as the beginning of a long line of soap opera cancellations. Are these two just the first to go?

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Taking Your Online Survey Results to the Podium: 4 Creative Presentation Tactics

Taking Your Online Survey Results to the Podium: 4 Creative Presentation Tactics

Have you watched the news lately? It’s no longer a “talking head” reading current events out loud for 30 minutes. It’s a multimedia event that changes components every three minutes. An anchor introduces a topic and then cuts to a colleague or a video or brings in a guest. There are visual displays—maps, charts, and photos—with music and sound effects. While some people may decry the loss of “real news,” multimedia helps keep the audience engaged. Read more

Troy Davis Execution Survey: Americans Changing Views on Capital Punishment

Troy Davis Execution Survey: Americans Changing Views on Capital Punishment

The capital murder case and execution of Troy Davis in Georgia still has many Americans angry about the use of capital punishment in America. The failed last-minute appeals and subsequent execution left many people wondering if there are too many holes in the justice system that would allow a possibly innocent man to be put to death.

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How to Name a Brand in 10 Steps

How to Name a Brand in 10 Steps

When the time comes in your business life cycle to name a brand, it’s not a task to take lightly. A brand name represents a promise to consumers and differentiates the value your brand offers from competitors’ brands. More importantly, you need to take yourself out of the brand naming equation entirely because it doesn’t matter if your brand name makes sense to you. It really only matters if your brand name is meaningful to consumers. Read more

Brand or Product – What Is the Difference?

Brand or Product – What Is the Difference?

How do you name a brand or product? How do you market a brand or product? You can’t answer those questions until you understand the difference between a brand and product. In upcoming posts here on the AYTM blog, I’ll teach you how to name a brand or product, but first, let’s analyze the differences between them. Read more

New Facebook Layout Survey: Users Hate Changes, Won’t Leave Facebook

New Facebook Layout Survey: Users Hate Changes, Won’t Leave Facebook

Many Facebook users were surprised this week when they logged on to the social networking site to find a completely new layout. Facebook frequently changes design elements, but it is currently in the process of a complete site overhaul and will continue to add new features. Many statuses posted on the site proclaimed users’ dissatisfaction with the new layout, some even claiming to want to leave the site as a result. Will the changes and features actually cause a decrease in Facebook usage, or will people grow to love the new Facebook layout?

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Brand Research Fundamentals: Part 6 – Brand Analysis

Brand Research Fundamentals: Part 6 – Brand Analysis

Companies invest money in creating logos, ads, marketing materials, packaging, and so on and then wonder why they’re not getting the results they expected — or they might assume that they can’t get better results. However, had they invested in brand research along the way, their stories could have been quite different. Read more

Survey Engagement: Basic Manners Lead to Better Data

Survey Engagement: Basic Manners Lead to Better Data

As with most things in life, manners matter in surveys. A simple “please” and “thank you” can help improve the survey taking experience for your respondents. AYTM gives you the option to add opening and closing text so that you can add a kind message to your respondents. There are a few different ways to show your respondents that you appreciate their time and effort, and you can customize your text based on what type of survey you’re creating. No matter the survey type, it’s important to always remember that survey engagement means more than just writing interesting questions.

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Troy Davis Survey: Many in Favor of Clemency

Troy Davis Survey: Many in Favor of Clemency

Capital punishment is far from a new concept, but recently, a capital case from 1989 has outraged many Americans. Troy Davis was convicted of killing a police officer, among other crimes, and was sentenced to death. Since the original trial, seven of the nine eyewitnesses linking Davis to the crime changed all or part of their testimony. Some of them said they felt pressure from police officers to implicate Davis. It took many years and several postponed execution dates, but Davis was not able to win an appeal and was denied clemency from the state of Georgia for the last time on Tuesday.

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Brand Research Fundamentals: Part 5 – Brand Growth and Change

Brand Research Fundamentals: Part 5 – Brand Growth and Change

As you learned in Part 1, Part 2, Part 3, and Part 4 of the Brand Research Fundamentals series, brands, consumers, and markets are continually evolving. What works for your brand today, might not work tomorrow. Therefore, it’s essential that you monitor those changes (as well as new opportunities that develop as a result of those changes) through brand research so you can adapt accordingly and stay successful over the long-term. Read more

Google Wallet Survey: Many Americans Not Ready for New Payment System

Google Wallet Survey: Many Americans Not Ready for New Payment System

Google unveiled its new mobile payment system, Google Wallet, Monday to select Sprint users. The mobile application allows users to essentially use their phone as their wallet by connecting their credit card account(s) to the Android application. Eventually, Google plans to expand to other credit card types and smart phones, as well as convincing more merchants to accept payments using near field communication technology.

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Repetition Isn’t Just For Schoolchildren: Creative Reporting Strategies for Promoting Survey Results

Repetition Isn’t Just For Schoolchildren: Creative Reporting Strategies for Promoting Survey Results

When you’ve completed an online survey project using Ask Your Target Market, you automatically get a report which includes all your basic data and a set of crisp charts and graphs. In many cases, though, you’ll need to create additional reporting to meet the needs of different audiences. These might be company executives who like a PowerPoint version, or perhaps a particular department that prefers more written analysis. While the AYTM report alone may be adequate for some projects, in many cases you’ll likely need to create additional deliverables. Read more

Netflix Price Increase Is Top Reason Customers Are Fleeing

Netflix Price Increase Is Top Reason Customers Are Fleeing

Netflix is in trouble, and a recent price hike is not helping. This is a company that built a business model which nearly destroyed competitors like Blockbuster. However, turnabout is fair play, and new competition is now putting the heat on Netflix. On top of that, Netflix is also a victim of its own success. AYTM surveyed Netflix customers to learn what they think about the 60% Netflix price increase that caused 1 million subscribers to cancel their accounts over the past few months. The results make the answer quite clear. Read more