Jobs Plan Survey: Americans, Congress Need to Learn More

Jobs Plan Survey: Americans, Congress Need to Learn More

President Obama recently unveiled a new jobs plan that he hopes will help decrease the unemployment rate and put more Americans back to work. The plan has yet to go through Congress, and many Americans are still unsure of what it actually entails. But there’s no question that something must be done to improve the country’s economic outlook.

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Brand Research Fundamentals: Part 4 – Brand Perception and Equity

Brand Research Fundamentals: Part 4 – Brand Perception and Equity

What do people think of your brand? Is your brand equity growing? These are just two of the questions that you need to be able to answer about your brand, and to get those answers, you need to conduct brand research. You can’t measure your brand’s performance without understanding what people think about it. Researching brand perception and equity are the focus of Part 4 of the Brand Research Fundamentals series. Be sure to read Part 1, Part 2, and Part 3, so everything included in Part 4 makes sense and is instantly actionable for you. Read more

Emmy Awards Survey: Not Many Planned on Tuning In

Emmy Awards Survey: Not Many Planned on Tuning In

The 63rd Annual Primetime Emmy Awards aired last night on Fox. Actors, writers, and many others who work on primetime television were honored. It’s no secret that Americans love television, but how many of them watched their favorite shows accept awards?

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Brand Research Fundamentals: Part 3 – Brand Promotion

Brand Research Fundamentals: Part 3 – Brand Promotion

So far in the Brand Research Fundamentals series, you’ve learned how to use research for brand development and brand creation. Now, it’s time to learn how to conduct research that will help you develop effective promotions. You can create the most amazing marketing promotions in the world but if those promotions aren’t right for your brand and audience, they won’t drive results. That’s why brand research is so important for brand promotion success. Read more

Lion King 3D Survey: Not Everyone Headed to Theaters

Lion King 3D Survey: Not Everyone Headed to Theaters

This weekend marks the release of The Lion King 3D in theaters around the country. The re-release of the classic Disney animated film has a lot of fans excited, but will the limited two-week release bring in a lot of viewers?

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Extreme Makeover… for Survey Questions!

Extreme Makeover… for Survey Questions!

Avocado colored appliances and wood-grain paneling from the ‘80’s. Bold plaids and shag carpet from the ‘70’s. Worn linoleum and tarnished chrome from the ’60’s… What this house needs is a makeover! And while we’re at it, let’s take a look at your survey questions. Far too often they’re in the same dire need of an update; following are two areas that frequently need attention. Read more

Survey Bias Can Destroy the Value of Your Data

Survey Bias Can Destroy the Value of Your Data

When you go to a dinner party, you don’t complain about the décor, the food and the other guests. You sit and enjoy the food, compliment the home, and enjoy the pleasant dinner conversation. Well, pleasant conversation is fine for dinner parties, but doesn’t make for very helpful survey results. Politeness is just one of the factors that can create survey bias.

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Daily Deals Survey: Americans Love Saving Money

Daily Deals Survey: Americans Love Saving Money

People love a great deal. So it’s no wonder that sites offering daily deals and discounts have gained a lot of popularity in recent years. Most notably, Groupon and LivingSocial offer huge discounts to large groups of subscribers for everything from vacations to boutiques to restaurants. So how popular are these sites compared to traditional sales and coupons?

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Brand Research Fundamentals: Part 2 – Brand Creation

Brand Research Fundamentals: Part 2 – Brand Creation

In Part 1 of the Brand Research Fundamentals series, you learned about brand development and strategic planning research. Now, it’s time to learn about the brand research you should be doing during the brand creation process when you define your brand’s position and develop tangible brand identity elements to represent your brand. Read more

Yahoo CEO Ousted – Can a Leadership Change Rebuild the Yahoo Brand?

Yahoo CEO Ousted – Can a Leadership Change Rebuild the Yahoo Brand?

This month, Yahoo! followed through on a leadership shift that has been expected for months. Yahoo CEO Carol Bartz was ousted through what Bartz described in an email to Yahoo! employees as a phone call with no notice and no successor in place. The Yahoo! brand has been struggling for years and the business world, stockholders, and consumers have been wondering for a long time what exactly Yahoo! is — a search site, a display advertising company, a media company, or something else? With the news of Bartz’s firing, AYTM asked our national consumer opinion panel to share their thoughts about Yahoo! The enlightening results follow. Read more

US Postal Service Survey: Cutting Saturday Delivery an Option

US Postal Service Survey: Cutting Saturday Delivery an Option

Like many companies and government agencies, the United States Postal Service is facing a financial crisis. They are considering cuts such as downgrading from six-day delivery to five-day delivery each week, but are facing resistance from unions and workers who are afraid of losing their jobs.

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Are You Addicted to Angry Birds? [INFOGRAPHIC]

Are You Addicted to Angry Birds? [INFOGRAPHIC]

The Widespread Popularity of Angry Birds

Angry Birds debuted in 2009 and has been downloaded over 300 million times. It’s on track to reach 1 billion downloads in the not too distant future. And here’s where it gets shocking ̶̶ people play Angry Birds 200 million minutes per day! That’s equal to 16 years of game play every hour of every day! Take a closer look at the Angry Birds infographic we put together for the whole story! Read more

9/11 Tenth Anniversary Survey: Attacks Changed America Forever

9/11 Tenth Anniversary Survey: Attacks Changed America Forever

This Sunday marks the tenth anniversary of the 9/11 terror attacks. Most Americans agree that the event forever changed the country and the world. Ten years later, how do people feel America has changed?

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Brand Research Fundamentals: Part 1 – Brand Development and Strategic Planning

Brand Research Fundamentals: Part 1 – Brand Development and Strategic Planning

Brand research is a critical component of business success for two reasons. First, it provides a business with hard data to make effective decisions. Second, it gives a business deep insight into consumers’ minds, because let’s face it, consumers don’t always act the way they say they will. In fact, when it comes to consumer behavior and buying decisions, consumers rarely act the way they say the will. Read more

Facebook Music Survey: Americans Open to New Music Service

Facebook Music Survey: Americans Open to New Music Service

The way people listen to music is constantly evolving. From live performances to records to iTunes and more, people are always searching for the latest musical experience. Most recently, rumors have surfaced about a new music service that will be provided by social networking site Facebook.

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Market Research Analysis: The Fundamentals of Understanding Your Data

Market Research Analysis: The Fundamentals of Understanding Your Data

Reading the results of your survey seems like a simple task, but there’s a lot more to it than you might realize. Not only do you have to see what your respondents said, but you also have to identify the most important results and interpret what they mean for your company. Market research analysis is a very important part of your company’s whole marketing process, and should be done carefully and concisely.

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Identifying Leading Edge Users: Researching Early Adopters for New Product Marketing Success

Identifying Leading Edge Users: Researching Early Adopters for New Product Marketing Success

In any field of endeavor, there are innovators—those who ride the leading edge—and consumerism is no exception. Whether the first to buy a 3D TV or the first to have that killer app, in every target market there is a small subset of people who just must have what is new and edgy. These people have “leading edgeness.” When designing an online survey, you may want to profile this part of your target market. Read more

Four Day Workweek Survey: Americans Split on Changing Schedules

Four Day Workweek Survey: Americans Split on Changing Schedules

Many companies across the country are trying desperately to cut costs in any way possible. Some companies are even considering changing to a four-day workweek instead of the traditional Monday through Friday workweek. Are workers willing to accept this change, and will the savings be worth it in the end?

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Brand Promise – Validation Through Market Research

Brand Promise – Validation Through Market Research

In my recent post titled Brand Promise – How to Make It and Keep It, I discussed what a brand promise is and why it’s so important to your business. One of the final points I made was that you need to listen to consumers, research the marketplace, and make sure your brand promise is always on target. Market research can help you determine if your brand promise is the right one to ensure you reach your business goals. Read more

3D Technology Survey: Americans Not Excited for 3D

3D Technology Survey: Americans Not Excited for 3D

For years, Americans have been bombarded by ads for 3D movies and other 3D technology. But does anyone even care? Fewer and fewer movies are touting their 3D releases, and instead putting a disclaimer of “also available in 2D.” Is 3D technology just a fad that’s on its way out? Or is it really the future of entertainment?

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Brand Promise – How to Make It and Keep It

Brand Promise – How to Make It and Keep It

I’m often asked what a brand is. It’s a common question that even seasoned marketers and business people don’t fully understand. That’s because a brand isn’t the logo, tagline, and other tangible items that represent it. A brand is a promise. At its core, your brand promise should define your entire business and should touch every aspect of your company. Read more

Republican Primary Survey: Americans Say Too Early to Decide

Republican Primary Survey: Americans Say Too Early to Decide

Next Wednesday, Republican presidential candidates will gather for one of the first major debates of primary season. The debate has already gathered a lot of media attention because of a scheduling conflict with the President and the fact that it is the first debate featuring one of the party front-runners, Rick Perry. Who will tune in for the debate, and who will people support in the primary?

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New: image-based questions

New: image-based questions

Here at AYTM we’ve noticed that questions with images generally make your surveys more engaging, which in turn improves your data quality. Pictures can still be added to your AYTM question and answer fields as thumbnails just as before, but we’ve now added the “Image Question Type” into the Context Questions category.

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Market Researcher: 5 Things DIYers Can Learn from Corporate Pros

Market Researcher: 5 Things DIYers Can Learn from Corporate Pros

Corporate researchers, fulltime market researchers running the market research function for corporations or nonprofit organizations, have often learned the hard way about the best practices of conducting online survey research. Read more

How to Brand Like Steve Jobs and Apple

How to Brand Like Steve Jobs and Apple

In the wake of Steve Jobs’ resignation as CEO of Apple, the company he built not once but twice, I thought it would be a good time to reflect on the 5 key lessons Steve Jobs and Apple have taught us about how to brand. In my How to Brand series here on AYTM, I discussed the six primary steps of branding: research, values, messaging, education, experiences, and perception. But for Apple, there is more to the story of how to brand that you can learn from. Read more