Borders Survey Results: Technology Played a Role in Bookstore’s Demise

Borders Survey Results: Technology Played a Role in Bookstore’s Demise

Last week, Borders announced that it will liquidate and shut down its 399 stores. After filing for bankruptcy in February, the chain continued to lose money and failed to find a solution to stay in business. Technology has played a large part in the bookseller’s financial woes. Between online retailers and e-readers, it’s becoming more difficult for brick-and-mortar stores like Borders to match prices and keep their customers coming back.

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What Is a Brand? Part 4 – Brand Expectations

What Is a Brand? Part 4 – Brand Expectations

Brand expectations are the topic for Part 4 of the What Is a Brand? series. If you missed Part 1, Part 2, or Part 3, follow the preceding links to read them. You’ll need to understand the information provided earlier in the series to fully benefit from Part 4.
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Consumer Testing Your Advertising for Better Conversions

Consumer Testing Your Advertising for Better Conversions

When you’re shopping for a new car, you’ll likely look it over pretty carefully in the showroom. You’ll test the seats and radio and admire the slick finish and that new-car smell. But would you actually buy it without taking it for a spin? Not likely. And the same is true for advertising. You need to take it for a test-drive before you buy it, and actually do a consumer test of your advertising concepts.
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Afghanistan Survey Results: Americans Angry Over Lost Tax Dollars

Afghanistan Survey Results: Americans Angry Over Lost Tax Dollars

A new report was released this week stating that a percentage of the money the US sends to Afghanistan is literally disappearing, possibly into the hands of insurgents, because of inconsistent Afghan cooperation, limited inter-agency communication, and insufficient funds and resources.

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What Is a Brand? Part 3 – Brand Perceptions

What Is a Brand? Part 3 – Brand Perceptions

Welcome to the What Is a Brand? series, where you will learn about building brand perceptions. If you missed Part 1 or Part 2, follow the preceding links to read them now.
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Foreclosure Survey: Housing Crisis Will Improve Slightly, Americans Say

Foreclosure Survey: Housing Crisis Will Improve Slightly, Americans Say

This year, foreclosure filings hit a record low since the end of 2007, before the housing crisis really took off. This sounds like great news, but don’t be fooled. Banks are overloaded with repossessed homes, causing processing delays and skewed foreclosure numbers. Basically, banks are repossessing less homes not because the housing crisis is subsiding, but because they don’t have the time and resources to repossess fast enough.

So since banks can’t produce a clear outlook on where America’s foreclosure crisis stands, Ask Your Target Market went right to its consumer panel to find out their thoughts.
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Consumer Testing: Marketing Messages & Brand Permissions

Consumer Testing: Marketing Messages & Brand Permissions

When creating a new marketing or branding strategy, testing some of the ideas with your target market is a great idea. The last risk we want to take is rolling out new marketing messages or brand promises without knowing whether or not they are likely to resonate with your target market.
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Casey Anthony Daily Survey Results: Americans Not Ready to Forgive

Casey Anthony Daily Survey Results: Americans Not Ready to Forgive

We hear it all the time: forgive and forget. We know it’s what we should do, but is it ever really that easy? Most people agree that forgiving others is difficult, especially in serious situations such as Casey Anthony’s acquittal in the murder trial of her daughter, Caylee.

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Brand Promise Failure – Rupert Murdoch, News Corp, Perez Hilton and Shaving Cream Pie

Brand Promise Failure – Rupert Murdoch, News Corp, Perez Hilton and Shaving Cream Pie

What do Rupert Murdoch, News Corp. Perez Hilton, and shaving cream pie have in common?

I bet you never thought you’d hear those 4 things in the same sentence. Read more

Carmageddon Survey Results: Los Angeles Averts Traffic Disaster

Carmageddon Survey Results: Los Angeles Averts Traffic Disaster

Over the past several weeks, Los Angeles residents have been quivering with fear over the prospect of “Carmageddon,” the 53-hour closing of the 405 Freeway, a main travel hub for the city. Images of gridlock, dangerous driving conditions, and widespread panic flashed through the minds of city officials and residents alike, many of whom ended up heeding the warnings to stay home rather than brave the roads in an attempt to find a Carmageddon detour.
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Feedback Surveys: Your Early Warning System

Feedback Surveys: Your Early Warning System

Usually when we think of an early warning system, we visualize the military detecting an incoming missile or the weather service warning of possible tornadoes. Why not apply the same concept to your business? Wouldn’t it be great to know, early on, how that latest website update or new store layout is working for your customers? Wouldn’t it be useful to find out about changes in satisfaction with your customer service reps or product quality as soon as they occur? An early warning system can be a powerful business tool, and one of the easiest ways to implement one is through customer feedback surveys.
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What is a Brand? Part 2 – The Brand Promise

What is a Brand? Part 2 – The Brand Promise

As you learned in Part 1 of the What is a Brand? series, your brand is a promise to consumers. In essence, you’re promising something to consumers when they purchase a product or service with your brand name on it. That promise evokes emotions that can be very powerful, because it’s those emotional connections to your brand that lead to repurchases, word-of-mouth marketing, and brand loyalty.
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US Debt Crisis Survey Results: Many Americans Suffering Anxiety

US Debt Crisis Survey Results: Many Americans Suffering Anxiety

The US Debt has been a growing concern for many Americans.  In fact, after a brand new survey, Ask Your Target Market reports that over 50% of Americans feel the US debt is the most serious issue we face as a nation today.
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Survey Results: Americans Speak Out About the Casey Anthony Trial

Survey Results: Americans Speak Out About the Casey Anthony Trial

There is no doubt that a majority of eyes were glued to the television watching Casey Anthony in a heap of nerves before the jury. In fact, after surveying a representative sample of the US residents, AYTM reports over 50% of people have been tuned in to the mysterious and jaw dropping case of Casey Anthony on a regular basis.

You Be the Judge

There were 7 possible charges the jury deliberated last week: First-Degree Murder, Second Degree Murder, Aggravated Manslaughter, Aggravated Child Abuse, and Providing False Information to law enforcement. This jury had to put aside the media coverage and their personal opinions to bring forth a verdict based on evidence presented to them and they did just that, shocking the nation with a not-guilty verdict.
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Why We Created AYTM.com: Ask Your Target Market

Why We Created AYTM.com: Ask Your Target Market

Most people at some point in their lives have dreamed of becoming entrepreneurs.

Many friends of mine have their own “million-dollar-idea”, but they never can be sure that the concept is viable until they execute it. To try the idea, they have to raise funds, use all their savings, quit their jobs, etc., which can lead to success but more often leads to a complete failure.

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What is a Brand? Part 1 – 5 Factors that Define a Brand

What is a Brand? Part 1 – 5 Factors that Define a Brand

The concept of branding is a confusing topic that many seasoned marketers don’t even clearly understand. What is a brand? What is branding? It seems like a simple question, but the answer is anything but simple. If you’re confused by your brand, your customers will be confused, too. The last thing you want to do is waste time and money by developing a weak brand.
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Brand Management:  7 Things The Kardashians Can Teach Us

Brand Management: 7 Things The Kardashians Can Teach Us

Love ‘em or hate ‘em, the Kardashians have built a brand to be reckoned with. And it didn’t get there by accident. Whatever you think of them, their story provides interesting insights into today’s style of brand management. So let’s take a deeper look at how they do it right, and how they could do it better.

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