Over the past several weeks, Los Angeles residents have been quivering with fear over the prospect of “Carmageddon,” the 53-hour closing of the 405 Freeway, a main travel hub for the city. Images of gridlock, dangerous driving conditions, and widespread panic flashed through the minds of city officials and residents alike, many of whom ended up heeding the warnings to stay home rather than brave the roads in an attempt to find a Carmageddon detour.
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Carmageddon Survey Results: Los Angeles Averts Traffic Disaster |
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Feedback Surveys: Your Early Warning SystemUsually when we think of an early warning system, we visualize the military detecting an incoming missile or the weather service warning of possible tornadoes. Why not apply the same concept to your business? Wouldn’t it be great to know, early on, how that latest website update or new store layout is working for your customers? Wouldn’t it be useful to find out about changes in satisfaction with your customer service reps or product quality as soon as they occur? An early warning system can be a powerful business tool, and one of the easiest ways to implement one is through customer feedback surveys. |
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What is a Brand? Part 2 – The Brand PromiseAs you learned in Part 1 of the What is a Brand? series, your brand is a promise to consumers. In essence, you’re promising something to consumers when they purchase a product or service with your brand name on it. That promise evokes emotions that can be very powerful, because it’s those emotional connections to your brand that lead to repurchases, word-of-mouth marketing, and brand loyalty. |
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US Debt Crisis Survey Results: Many Americans Suffering AnxietyThe US Debt has been a growing concern for many Americans. In fact, after a brand new survey, Ask Your Target Market reports that over 50% of Americans feel the US debt is the most serious issue we face as a nation today. |
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Survey Results: Americans Speak Out About the Casey Anthony TrialThere is no doubt that a majority of eyes were glued to the television watching Casey Anthony in a heap of nerves before the jury. In fact, after surveying a representative sample of the US residents, AYTM reports over 50% of people have been tuned in to the mysterious and jaw dropping case of Casey Anthony on a regular basis. You Be the JudgeThere were 7 possible charges the jury deliberated last week: First-Degree Murder, Second Degree Murder, Aggravated Manslaughter, Aggravated Child Abuse, and Providing False Information to law enforcement. This jury had to put aside the media coverage and their personal opinions to bring forth a verdict based on evidence presented to them and they did just that, shocking the nation with a not-guilty verdict. |
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Why We Created AYTM.com: Ask Your Target MarketMost people at some point in their lives have dreamed of becoming entrepreneurs. Many friends of mine have their own “million-dollar-idea”, but they never can be sure that the concept is viable until they execute it. To try the idea, they have to raise funds, use all their savings, quit their jobs, etc., which can lead to success but more often leads to a complete failure. |
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What is a Brand? Part 1 – 5 Factors that Define a BrandThe concept of branding is a confusing topic that many seasoned marketers don’t even clearly understand. What is a brand? What is branding? It seems like a simple question, but the answer is anything but simple. If you’re confused by your brand, your customers will be confused, too. The last thing you want to do is waste time and money by developing a weak brand. |
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Brand Management: 7 Things The Kardashians Can Teach UsLove ‘em or hate ‘em, the Kardashians have built a brand to be reckoned with. And it didn’t get there by accident. Whatever you think of them, their story provides interesting insights into today’s style of brand management. So let’s take a deeper look at how they do it right, and how they could do it better. |
