Paperback Books Survey: Very Few Have Ditched Traditional Books Completely

In recent years, traditional hardcover and paperback books have been up against some heavy competition. The rising popularity of e-readers has had a big impact on book stores and similar businesses. But there are plenty of readers who still appreciate the feel of actual books. So how many people prefer to buy paper books over e-books? And what are some of the most popular titles right now?

paperback books


In Ask Your Target Market’s latest survey, 22% said they don’t usually read any books over the course of a year. 36% read 5 or fewer books in a year. 14% read between 6 and 10 books in an average year. 12% read 11-20 books in a year. 6% read 21-30 books. 4% read 31-40 books. And 7% said they usually read more than 40 books over the course of a year.

E-books or Paperback Books

33% of readers said they only ever read physical books. 28% said they usually read physical books. 25% read physical books and e-books pretty equally. 11% said they usually read e-books. And just 3% of readers said they only ever read e-books.

So it seems that traditional books are still more widely used than their high-tech counterparts. But people’s actual preferences are even more skewed in that direction. 46% of readers said they strongly prefer physical books to e-books. 22% somewhat prefer them. 19% have no preference between the two. 10% said they somewhat prefer e-books over paperback books. And just 4% strongly prefer e-books.

Favorite Titles

Regardless of the type or style of books people prefer, many of the same titles are available for every reader. So what are people’s favorite book titles from the past year? The most popular book mentioned that people have read in the past year is the Bible. There were also some popular series mentioned, including Harry Potter, the Hunger Games, Game of Thrones series, and The Walking Dead. Other popular titles include Gone Girl, the Girl on the Train, and various James Patterson books.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Paulo Coelho + Nicholas Sparks from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 29 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.