Patch Survey: TV Most Popular Format for Local News

AOL recently announced that it is shutting down about one third of its hyper-local Patch news websites. The local news sites were created to give news updates specific to residents in towns across the country. But evidently the initiative didn’t go as planned. How many Americans are interested in local news updates? And how do they go about getting these updates?

local news

Local News

In Ask Your Target Market’s latest survey, 14% of respondents said that they check local news updates multiple times per day. 34% said they follow local news daily. 26% follow local news a few times per week. 8% check updates about once per week. 4% get updates a few times per month. 10% said they rarely follow local news. And 5% never follow local news.

Online Updates

Of those who do follow local news, 73% said they get updates via TV news. Online news was the second most popular source for local news updates, with 54% saying they get updates that way. 25% said they read local newspapers and other print publications. And 20% said they listen to the radio for local news updates.

More specifically, just 3% of respondents said that they often visit Patch’s local news websites. 11% said they sometimes visit Patch sites. 12% said they rarely do. And 74% said they never visit Patch sites.

World News

Since many aspects of life are becoming more globalized, could local news be getting pushed out by more worldwide or national news outlets? Not likely, since the same amount of respondents, 14%, said they get national or world news updates multiple times per day. 34% get such updates daily. 25% follow national or world news a few times per week. 8% do so about once per week. 5% get updates a few times per month. 10% said they rarely get national or world news updates. And 4% said they never do.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Local news media at OccupyMN from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 11 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.