Over the weekend, Republican Presidential Nominee Mitt Romney announced his running mate, Wisconsin Congressman Paul Ryan. Though many are still learning about the Vice Presidential nominee, the choice certainly has many people talking. How do most Americans feel about Mitt Romney’s choice? And how will it impact their voting decisions later in the year?
In Ask Your Target Market’s latest survey, 34% of respondents said they think a candidate’s choice for Vice President is very important when considering who to vote for. 41% said they think the VP nominee is somewhat important. 8% said the choice is somewhat unimportant. And just 3% said they think a candidate’s choice for Vice President is very unimportant. 15% said they do not intend to vote.
So far, 14% of US respondents said they have a very positive opinion of Paul Ryan. 9% said they have a somewhat positive opinion of him. 14% said they are neutral. 7% said they have a somewhat negative opinion of Paul Ryan. And 13% said they have a very negative opinion of him. 45% of voters said they do not yet know enough about Paul Ryan to make an informed opinion. Those who considered a candidate’s VP choice to be very important were more likely to have a very positive opinion of Paul Ryan.
On the other hand, 13% of respondents described their opinion of Joe Biden as very positive. 19% described their opinion as somewhat positive. 23% described their opinion of him as neutral. 15% said they have a somewhat negative opinion of Joe Biden. 16% said they have a very negative opinion of him. And 14% said they do not know enough about him to make an informed opinion. Those who considered a candidate’s VP choice to be very important were also more likely to have a very positive opinion of Joe Biden.
65% of voters said they had already made up their minds about which candidate will receive their vote before Romney made his running mate announcement over the weekend. 6% said they had not made up their mind before the announcement, but now they have decided. And 29% of voters said they are still undecided.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on August 12 via AYTM’s online survey panel.