Peach Survey: Some Open to Trying New Social Apps

In recent weeks, you may have heard about a new social app called Peach. The new app has gone viral and gained a lot of users in a fairly short amount of time. But it’s not the first app or social site to go viral. And not all of those apps have necessarily lasted very long. So how many are have already signed up for Peach? And how many are likely to sign up for it or similar social apps or sites in the coming year?


Peach Users

In Ask Your Target Market’s latest survey, just 4% of respondents said that they’ve already signed up for an account with Peach. Another 8% said that though they haven’t signed up for an account, they have at least heard of Peach. And the remaining 89% of respondents said they’ve never heard of the new social app.

Social Apps

Currently, 39% of respondents said that they use multiple different social sites or apps. 32% just use one social platform. And 30% don’t use any. Generally, 72% of the respondents who use them said that they enjoy using social sites or apps. And 47% said they even enjoy trying out new social sites or apps.

Future Users

More specifically though, just 26% of respondents said that they are likely to sign up for at least one new social site or app, like Peach, within the next year. 52% said they would be unlikely to sign up for any social platforms in the coming year. And 23% were neutral or undecided at this point.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Peaches from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 28 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.