Peanut Butter Survey: Classic PB More Popular Than Alternatives

November is National Peanut Butter Lovers Month. Since peanut butter is a favorite ingredient in everything from sandwiches to candy, we asked people about their peanut butter eating habits and their favorite foods that include it. How many people prefer the traditional pb&j over desserts like cookies and candy? And how many prefer alternatives to peanut butter?

peanut butter

Peanut Butter Fans

In Ask Your Target Market’s latest survey, 76% of respondents said that they have a generally positive opinion of peanut butter. Just 6% said they don’t like it. And 18% are neutral about it.

Creamy wins as the most popular type of peanut butter, with 68% selecting it as their favorite. Just 22% said they prefer crunchy. 9% would rather have extra crunchy. And 1% named other favorite types, like all-natural or a mix between creamy and crunchy. And when it comes to brands, Jif, Skippy and Peter Pan were named favorites.

Favorite Foods

There are also plenty of different ways for people to enjoy peanut butter. Classic sandwiches were most popular on the list, with 76% selecting them as a favorite. 36% said they like peanut butter in cookies or similar baked goods. 29% said they enjoy it in candy. 26% like it just on its own. 14% enjoy it in shakes or smoothies. And 10% named other favorite peanut butter filled foods, such as in sauces or on apples and celery.

Alternative Items

For those who are allergic to peanuts, or just want to try out some other food items, there are plenty of peanut butter alternatives available. 31% of respondents said that they enjoy eating apple butter. 28% like almond butter. 22% like hazlenut butter 17% like cashew butter. 14% like cookie butter. 4% like soy butter. And 3% like other alternatives such as sunbutter, a product made from sunflowers. The most popular brand for peanut butter alternatives mentioned by respondents was Nutella.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Peanut Butter from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 11 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.