Phone Upgrades Survey: Most Wait for New Contract to Upgrade Mobile Phones

T-mobile has recently unveiled a plan to allow users to upgrade their mobile phones up to twice per year for a small fee. Previously, most wireless carriers only allowed phone upgrades at the beginning of a new contract, normally every two years. Are consumers interested in more frequent phone upgrades?

phone upgrades

New Phones

In Ask Your Target Market’s latest survey, 9% of respondents said that they bought or received a new phone within the last month. 8% got a new phone within the last 3 months. 12% got a new phone within the last 6 months. 24% got a new phone within the last year. 22% got a new phone within the last 2 years. And 17% said that it has been over 2 years since they last got a new phone. 9% don’t currently own a cell phone.

Looking forward, just 4% of respondents said they plan to buy a new phone within the next month. 9% said they’ll likely buy a new phone within the next 3 months. 14% will likely buy a new phone within the next 6 months. 23% will likely buy a new phone within the next year. 25% will likely buy a new phone within the next 2 years. 10% said it will likely be more than 2 years until they buy a new phone. And 16% said they are completely unsure or have no plans to buy a new phone.

Phone Upgrades

In general, 31% said that they only ever upgrade their phone when their wireless contract expires, which normally happens about every 2 years. Another 31% said they upgrade their phone less often than that. And just 9% said they upgrade their phone more often than that. 30% of respondents said that they don’t have a wireless contract or don’t have the option for phone upgrades.

Frequent Upgrades

In regards to T-mobile’s latest offering, 19% of mobile users said they would definitely upgrade their phone more often if their wireless carrier gave them the option to do so for a small fee. 39% said they would probably upgrade more often if given the option. 33% said they probably wouldn’t upgrade more often. And 8% said they definitely wouldn’t upgrade their phones more often.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Samsung Galaxy S II from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 15 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.