Photo Sharing Survey: Instagram Users Very Concerned With Privacy Issues

Photo sharing service Instagram made headlines this week when it updated its terms of use, stating that it could potentially sell users’ photos to businesses for advertising or similar purposes. Though it has since retracted some of these statements, the situation still got a lot of people thinking about online privacy and terms of the sites they use to share photos. How concerned are Instagram users and others about these types of issues?

photo sharing

Sharing Photos

In Ask Your Target Market’s latest survey, just 11% of overall respondents said they currently have an Instagram account. But another 6% said that they have used Instagram in the past. And 83% said they have never signed up for the photo-sharing app.

But in general, 23% of respondents said they often share photos online. 35% said they share photos sometimes. 23% said they rarely share photos. And 19% said that they never share photos online.

Privacy Issues

33% of respondents said that they are very concerned about online privacy issues. 44% said that they are somewhat concerned. 19% said they are not very concerned. And just 3% of respondents said that they are not concerned with online privacy at all. Of those who share photos online, 31% said they are very concerned with privacy, and 47% said they are somewhat concerned. Instagram users were 9% more likely to be very concerned with online privacy issues.

More specifically, 37% of respondents said that they have strayed away from using a particular website or app because they were concerned with privacy issues. Another 31% said that privacy issues might have had something to do with their decisions to not use particular websites or apps. And 33% said that privacy has never impacted their choice to stay off certain sites.

Terms of Use

19% of respondents said that they always thoroughly read the terms of use and privacy policies for the sites they sign up for. Another 48% said that they somewhat pay attention to these policies. 23% said that they don’t often read or pay attention to these policies. And 11% admitted that they never read the privacy policies or terms of use for the sights they use.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: NASA Astronaut Joseph Acaba, Flight Engineer On Expeditions 31/32, Visits Goddard from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 19 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.