Pinterest is in the process of developing its advertising program. The social platform has grown from a small startup to one of the most visited sites online. Could opinions of the platform change once it begins to integrate more advertising? What do users think about the idea of Pinterest ads?
In Ask Your Target Market’s latest survey, 38% of respondents said they currently have a Pinterest account. Just 5% have had an account in the past but don’t anymore. Another 51% have never had a Pinterest account. And just 6% said they have never heard of Pinterest. Usership has definitely increased in recent years. In a March 2013 survey, just 29% were Pinterest users.
For those who do currently use Pinterest, 17% said they visit the site multiple times per day. 14% said they visit Pinterest daily. 23% visit a few times per week. 9% visit about once per week. 16% visit a few times per month. 21% of users said they rarely visit Pinterest. And just 2% said they never visit Pinterest.
The new Pinterest ads are slated to appear when users search keywords on the site. So how often would this be relevant? 8% of Pinterest users said they search keywords on the site multiple times per day. 11% search keywords on Pinterest daily. 16% search keywords a few times per week. 13% do so about once per week. 15% search keywords a few times per month. 21% of Pinterest users said they rarely search keywords. And 18% said they never do.
More specifically, 25% of respondents said they would like seeing Pinterest ads mixed in with pins on the site. 28% said they would not like to see ads on Pinterest. And 47% had no opinion either way.
Pinterest users seem more open to advertisements than users of other sites. Just 20% of overall respondents said that they generally like ads on social media sites. And 37% said they do not like social media ads.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 7 via AYTM’s online survey panel.