Pinterest Business Accounts Survey: Pinterest Users Less Likely to Follow Businesses

Last week, Pinterest announced the release of new business accounts, similar to Facebook’s brand pages. Many businesses already use the site, but the new accounts could allow them to become more trusted voices. How do social media users feel about businesses using these types of sites? And how many interact with business accounts?


Pinterest Business Accounts

In Ask Your Target Market’s latest survey, 29% of overall respondents said they currently have a Pinterest account. Of those users, 30% said they follow many businesses, brands, or bloggers on the site. 34% said they follow one or two of their favorite brands on Pinterest. And 37% of Pinterest users said they don’t follow any brands on the site.

Social Media Users

In general, 82% of respondents said they use social media sites. And of those users, 36% said they follow many businesses or brands on those sites. Another 36% said they follow just one or two of their favorite businesses on those sites. And just 28% of social media users said they don’t follow or connect with any businesses or brands on those sites. Of those who use Pinterest, 64% said they follow many businesses or brands on other social media sites.

Social Businesses

As for how these businesses impact social media users, 44% said they think businesses improve the user experience on social media sites. Just 6% said they think businesses have a negative impact on the user experience. And 49% said that businesses don’t impact the user experience for them one way or the other.

61% of Pinterest users said they believe businesses have a positive impact on the user experience of social media. 8% said they think businesses negatively impact the user experience. And 31% said they don’t impact the user experience at all.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Pinterest + iPad = Love from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 18 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.