Pinterest Survey: Social Media Users Less Likely to Follow Brands on Pinterest

Social media platform Pinterest has been steadily gaining popularity for the last couple of years. Recently, Pinterest has made some changes to make the site more beneficial for businesses and brands to connect with their target audiences. How does Pinterest’s user base compare with other social media sites? And how much has the site’s popularity grown in recent months?


Pinterest Users

In Ask Your Target Market’s latest survey, 29% of respondents said they currently have a Pinterest account. Just 3% said they have had a Pinterest account in the past but don’t anymore. 55% said they have never had a Pinterest account. And 14% of respondents said they have never heard of Pinterest. In an April 2012 survey, just 15% of respondents said they had a Pinterest account.

Of those who currently have a Pinterest account, 11% said they visit the site several times per day. 20% said they visit it about once per day. 7% said they visit Pinterest several times per week. 18% said they visit Pinterest about once per week. 12% said they visit Pinterest several times per month. 30% of Pinterest users said they rarely visit the site. And just 2% said they never do.

Brand Connections

23% of users said that they follow many businesses, brands or bloggers on Pinterest. Another 37% said they follow just one or two of their favorite brands. And 41% said they don’t follow any brands on Pinterest. In a November 2012 survey, 30% said they followed many brands on Pinterest and 34% said they just followed one or two.

Social Media

In general, 36% of respondents said they use multiple social media sites aside from Pinterest. 44% said they use just one other social media site. And 21% said they don’t use any other social media sites.

Of those who use other social media sites, 33% said they follow many businesses or brands on those sites. Another 32% said they follow just one or two of their favorite brands on social media. And 34% said they don’t follow any businesses or brands on social media.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: My Pinterest Stream from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 21 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.