In the past few months, a relatively new social networking site has taken the internet by storm. A recent report even stated that Pinterest is now the third most-visited social networking site behind Facebook and Twitter. How many Americans have signed up for the site, and how recent have they caught the Pinterest bug?
Pinterest Users
In Ask Your Target Market’s latest survey, 15% of respondents said they currently have a Pinterest account. Of those users, 31% said they signed up for Pinterest within the last month. 44% said they signed up for Pinterest about two or three months ago. 9% said they signed up about four or five months ago. 12% signed up six months to a year ago. And just 5% signed up over a year ago.
Pinterest Use
But the report that named Pinterest the third most-visited social networking site didn’t just take into account how many users the site had, but also how frequently people visited. In AYTM.com’s survey, 10% of Pinterest users said they log on multiple times per day, and another 10% said they log on daily. 41% said they log onto Pinterest multiple times per week. 17% said they log on about once a week, 14% said they rarely log onto Pinterest, and 9% said they have logged on a few times in the past but don’t really use the site anymore.
Social Networking
Aside from Pinterest, 79% of respondents said they have a Facebook account. 44% have a YouTube account. 42% have a Twitter account. 21% have a Google+ account. 15% have a LinkedIn account. And 8% have a Tumblr account.
The widget below shows the results of the AYTM.com survey in full. Be sure to click “open full report” for full details.
Photo Credit: pinterest nwf from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 11 via AYTM’s online survey panel.
