This week, NASA spacecraft New Horizons will fly by Pluto after over nine years traveling through space. The spacecraft is the first to ever visit Pluto. And NASA hopes it will be able to collect a wide variety of data about the dwarf planet and its moons. NASA even streamed coverage of the event along with a briefing on the mission early Tuesday morning. How many are interested in learning more about Pluto? And what are their thoughts on the dwarf planet?
In Ask Your Target Market’s latest survey, 56% of respondents said they would be likely to watch some of the streaming content of Pluto from New Horizons, either live on Tuesday morning or sometime later in the day. 27% said they are unlikely to watch any of the footage. And 18% are neutral or undecided at this point.
In general, 73% of respondents said they are interested to learn what NASA finds when New Horizons visits Pluto. 63% said they are interested in space travel as a whole. And 70% believe that it is important for scientists to learn all that they can about different planets, or in this case, dwarf planets like Pluto.
A few years ago, Pluto was demoted from being considered a planet to just a dwarf planet. Some people are still a bit disappointed that what they grew up considering a planet is no longer one. 55% said they were disappointed when Pluto was demoted from a planet to a dwarf planet. Just 13% said they were not disappointed. And 32% were neutral or had no opinion.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 13 via AYTM’s online survey panel.