Podcasts Survey: Serial Among Most Popular Podcasts

The second season of the popular podcast Serial was released earlier this week. While podcasts have been around for years, Serial has gained the attention of many new listeners who may not have even considered listening to podcasts beforehand. So how many people listen to Serial and other podcasts on a regular basis? And how do they decide which ones to try?


Podcast Listeners

In Ask Your Target Market’s latest survey, 9% of respondents said that they listen to podcasts often. 18% said they sometimes listen to them. 21% rarely do, but have listened at least once or twice. And 53% said they have never listened to any podcasts. Respondents under 35 were 17% more likely to have listened to podcasts in general and 4% more likely to do so often.

Finding Content

51% of podcast listeners said they have learned about their favorites or decided which ones to listen to by just browsing online. 37% have heard about them from friends or family members. 23% have browsed iTunes or other directories. 15% have seen or heard about them on advertisements. 15% have learned about them from news articles. And 11% have used other methods, such as listening to the radio or watching videos.

Favorite Podcasts

Respondents mentioned Serial more than any other podcast when listing their favorites. Other popular names include Comedy Bang Bang, The Game Station, LifeHacker, The Tech Guys, Star Talk and Nerdist. Others said they listen to sports, music or talk radio content.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Podcasts anywhere anytime from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 14 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.