Political Updates Survey: Undecided Voters Less Likely to Connect Online

With the Presidential election season heating up, candidates and political organizations are looking for new and different ways to connect with voters. Candidates and the organizations that support them are taking advantage of social media, newsletters, and even smartphone apps. But how many Americans are connecting with them in these ways, and how will they affect votes?

political social media

Connecting

In Ask Your Target Market’s latest survey, 15% of US respondents said they connect with politicians on Facebook. 8% said they connect with them on Twitter. 5% connect with politicians on other sites. And 79% do not receive any political updates via social media.

20% of respondents said they are signed up to receive email newsletters from politicians or political organizations. 10% said they are on traditional mailing lists. 12% visit or interact with candidates’ official websites. 4% attend or connect with candidates or organizations through events. And 4% have smartphone apps connected with political organizations.

Political Views

30% of voters described their political views as Democrat. 19% said they consider themselves Republican. 20% said they are independent. 3% said they are Libertarian. 8% said they have other political affiliations. And 20% said they are not political at all.

Democrats were more likely to connect with politicians via social media and email newsletters. Republicans were more likely to be on traditional mailing lists and visit official websites. They were also slightly more likely to have political smartphone apps. Independents were slightly more likely to connect with politicians via Twitter and other social media sites, but less likely to connect via Facebook.

Voters

41% of respondents said they have already decided who will receive their vote in the next presidential election. 18% said they are pretty sure. And 22% are completely undecided. 19% said they don’t plan to vote. Undecided voters were less likely to connect with politicians and political organizations in any way.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: L-12-05 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 30 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.