The price of stamps rose by from 46 cents to 49 cents this week, which is the largest increase in consumer postage prices in over a decade. Even though fewer people are using traditional mail to send letters and pay bills, the change could still impact millions. How many people will be affected by this change? And how could it impact their mailing habits?
In Ask Your Target Market’s latest survey, 8% of respondents said they never mail packages via USPS, and 51% said they rarely mail packages. 27% mail packages at least once per month. And just 15% of respondents mail packages at least once per week.
Traditional letters were just a bit more common. 9% said they never mail letters through USPS. 31% rarely mail letters through USPS. 34% do so at least once per month. And 26% of respondents said they mail letters through USPS at least once per week. In a September 2012 survey, 32% said they mailed either letters or packages at least once per week. And just 4% said they never mailed anything through USPS.
But the recent price increase could cause those numbers to decrease even more. 9% of those who mail letters through USPS said the 3-cent increase will definitely impact how often they mail items. 25% said the price increase will probably impact how often they send mail. 45% said it probably won’t have much of an impact. And 22% said the 3-cent price increase definitely won’t impact their mailing habits. Those who mail letters at least once per week were 15% more likely to say that the price increase will impact their mailing habits.
And how does the increase affect how people view these prices and the USPS in general? Just 14% of postal customers said they feel the current postal rates are very fair. 42% think they are somewhat fair. 35% think the current rates are not very fair. And 9% think they are not fair at all. In the September 2012 survey, 15% considered the rates then to be very fair, and 48% considered them to be somewhat fair. So some feelings have changed in recent months, but not too many.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on January 27 via AYTM’s online survey panel.