Powerwall Survey: Most Homeowners Interested in Lower Energy Bills

Electric automobile manufacturer Tesla recently announced a new home battery system that it’s calling the Powerwall. The battery would allow homeowners to save money on energy costs over the long run while also helping the environment by creating a more sustainable system of powering home functions. The battery has already gained a lot of attention and customers are lining up to buy their own. How many are interested in buying the Powerwall energy system down the line?


Environmental Concerns

In Ask Your Target Market’s latest survey, 64% of respondents said they consider themselves to be at least somewhat environmentally conscious. And 73% said they try to do their part to help the environment or reduce their carbon footprints whenever possible.

Energy Costs

But the actual cost of powering a home might be a bit more concerning to people than the environmental aspects. 68% of respondents think that their current energy bills are too high. And 80% said they would like to lower their energy bills. In addition, 38% of homeowners said that having an energy efficient home is extremely important to them.


More specifically, 38% of homeowners said they would be likely to purchase a home energy system like Tesla’s Powerwall for a couple thousand dollars if it could help them cut their overall home energy costs. 35% said they would be unlikely to purchase such a system. And 27% were neutral or completely undecided.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Should You Get a Tesla Home Battery? Let Physics Explain from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 7 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.