Presidential Debates Survey: Debates Didn’t Change Many Voters’ Minds

The final Presidential Debate took place earlier this week. Though many Americans had made up their minds about who would receive their vote, the debates still got a lot of people talking. How many votes were actually impacted by the Presidential debates? And how many Americans tuned in?

presidential debate

Debate Viewers

In Ask Your Target Market’s latest survey, 64% of Americans said that they definitely plan to vote in the upcoming Presidential election. Another 14% said they might vote in the upcoming election. And 23% said they definitely do not plan to vote.

Of those who may vote, 39% said that they watched all three of the Presidential debates that took place during this election season. 16% of voters said they watched two of the debates. And 18% said they watched one of the debates.

Decided Voters

Of those who watched at least one of the debates, 71% said they had already made up their mind about which candidate would receive their vote prior to any of the debates. Another 21% said that they were leaning one way. And 8% said they were completely undecided before watching the debates.

Of those who had decided on their vote, only 4% said that they changed their minds after watching one of the debates. 23% said that they didn’t change their vote, but the debates did change their opinions of one or both candidates. And 73% said that they did not change their minds at all after watching the Presidential debates.

Undecided Voters

Of those who were undecided, 28% said that the debates definitely helped them decide who would receive their vote. 43% said that the debates were somewhat helpful in making a decision. And 29% of undecided voters said that the debates did not help them decide on a candidate.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: computer watching debate from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 24 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.