Prime Day Survey: Majority of Subscribers Likely to Make Purchases

Amazon has announced a new shopping holiday for some of its customers, which it is calling “Prime Day.” Prime Day will take place this year on July 15, celebrating the online shopping giant’s anniversary. It will offer huge discounts on various products throughout the day. Amazon says the deals will be even better than those offered on Black Friday. How many customers plan to shop on Prime Day? And how might it impact Prime subscribers?

prime day

Prime Subscribers

In Ask Your Target Market’s latest survey, 24% of overall respondents said that they currently subscribe to Amazon Prime. Another 13% said they have subscribed at some point in the past, but don’t anymore. And 63% have never subscribed to Amazon Prime. So there are still plenty of shoppers that aren’t able to take advantage of the Prime Day deals. But that could change in the coming weeks.

Prime Day

Of those who currently subscribe to Amazon Prime, 66% have already heard about Prime Day. And 70% of overall subscribers said they are likely to make purchases on Prime Day. Just 15% said they are unlikely to make any purchases. And 15% are undecided at this point.

New Subscribers

Of those who don’t currently subscribe to Amazon Prime, 19% said they would be likely to subscribe just to take advantage of some of the deals being offered on Prime Day. 60% said they are unlikely to do so. And 20% are neutral or unsure. Luckily for those interested, Amazon is even offering special month-long subscriptions for those looking to take advantage of the deals.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Amazon Cardboard Boxes from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 8 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.