Online and mobile news outlets have completely changed the way people consume media. And many traditional print publications like newspapers and magazines have been hurting because of it. But some have been able to withstand all of the changes in the industry and thrive anyway. What do consumers think about print media? Is the print industry dead or just in a state of flux?
In Ask Your Target Market’s latest survey, 16% of respondents said they often read newspapers, and 29% read them sometimes. Similarly, 12% said they often read magazines, and 36% said they sometimes read magazines.
Just 10% of overall respondents said they read print publications more often now than they did five years ago. But 53% said they read print publications less often now than they did five years ago. 37% said they read those publications about the same amount as they used to.
It seems that online publications are definitely contributing to that decrease in print readers. 40% of respondents said they often read online news publications. 11% said they often read blogs. And 10% often read news or consume media using mobile apps. So while the newest mobile technology might not be making the biggest impact yet, regular online news sites seem to have the most loyal readers of all the publications listed.
Convenience was listed as the most important feature for consumers considering where to get their news or media coverage; 31% said convenience is the most important factor when choosing where to get their news. And in many cases, getting news online or on mobile devices could be considered more convenient than buying print publications. Convenience was followed closely by price and updated information, which can also be benefits of reading news online. 16% ranked a good reputation as the most important factor when choosing news outlets, and older established print publications often have those trusted reputations. But consumers were not very concerned with good design, portability and the ability to share news with others.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 8 via AYTM’s online survey panel.