Privacy Survey: Amazon, Google Named Top Brands for Protecting Users’ Online Data

It’s currently Choose Privacy Week, an annual event started by the American Library Association. It aims to call attention to the many different privacy issues in today’s technologically advanced world. Online privacy has been a hot topic throughout the last several years. And these issues can certainly have a big impact on online companies as well. So what do people think about online privacy issues?


Online Privacy

In Ask Your Target Market’s latest survey, 85% of respondents said they are concerned about online privacy. And 86% said they take steps to secure or protect their private information online. 88% think that everyone should have a right to full privacy online. And 85% agree that privacy is more important than convenience.

Practices and Policies

Online privacy issues can have a big impact on companies that do business with people online. Even one privacy breach or similar incident can make a big impact on a company’s reputation. And unclear or vague policies can also garner some negative attention as well. 74% of respondents said that a company’s privacy policies would be likely to impact their opinion of that company.

Online Companies

Some companies seem to do a better job of being upfront with users and protecting their private information than others. Our respondents think that online companies like Amazon, Google, PayPal and eBay have done a good job of protecting their online privacy. Many also mentioned their banks or financial institutions that operate online as examples of companies with good online policies and practices.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Wiertz Sebastien – Privacy from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 6 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.