Promoted Trends Survey: Twitter Users More Likely to Follow Trends During Major Events

Everyone knows that Super Bowl commercials are some of the most expensive ads money can buy. But events like the Super Bowl also tend to hike up prices for other types of ads, like those on social media. Twitter has said that it will charge more for its Promoted Trends during Super Bowl Sunday. But how often do these Promoted Trends get through to consumers? And are they more likely to pay attention to trending topics on days like Super Bowl Sunday?

trending topics

Trending Topics

In Ask Your Target Market’s latest survey, just 8% of Twitter users said that they pay attention to Trending Topics every day. Another 15% said that they follow Trending Topics on Twitter fairly often. 33% said they sometimes pay attention to Trending Topics on Twitter. 28% said they rarely notice Trending Topics. And 17% said they never pay attention to Trending Topics.

Promoted Trends

Only 4% of Twitter users said that they pay attention to Promoted Trending Topics more often than regular ones. 23% said they pay just as much attention to Promoted Trends as they do to regular Trending Topics. 20% said they pay less attention to Promoted Trends. And 53% said they don’t pay any attention to Promoted Trends on Twitter.

Special Events

20% of those who pay attention to Trending Topics on Twitter said that they are much more likely to follow these topics on days that include major events such as Super Bowl Sunday or Election Day. Another 37% said they are somewhat more likely to follow Trending Topics on such days. And 43% said they aren’t any more likely to follow Trending Topics during major events.

However, 9% of Twitter users said they often tweet about major events such as the Super Bowl. 32% said they sometimes tweet about major events. 25% said they rarely tweet about such events. And 35% said they never do.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: For some reason not everyone has Search or Trending Topics on their page from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 23 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.