Purple Day Survey: Personal Connections Likely to Increase Participation

Each year, people are encouraged to wear purple articles of clothing on March 26 to raise awareness about epilepsy. Some organizations and individuals even host local events to help spread the word about epilepsy’s impact on people around the world. So how many have heard of this grassroots effort? And how many are likely to participate this year and in the future?

purple day

Purple Day

In Ask Your Target Market’s latest survey, just 4% of respondents said that they have participated in Purple Day in past years. Another 15% said they have at least heard of Purple Day. And 80% were not aware that it existed. But after a brief explanation of what Purple Day is and what it stands for, people very well might be likely to participate.

Participation

After learning about Purple Day, 34% said they are likely to participate in Purple Day this year, either by wearing purple or by attending local events. And looking forward, 38% said they are likely to participate in Purple Day in future years. Those who were already aware of Purple Day are 14% more likely to participate in Purple Day this year and 13% more likely to do so in future years.

Epilepsy Awareness

In general, 23% of respondents said they know someone who has epilepsy. 70% do not. And 7% are unsure. Those who know someone with epilepsy were 10% more likely to have heard of Purple Day. And they’re also 25% more likely to participate in Purple Day this year and 29% more likely to participate in future years.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Surfers from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 25 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.