Research Junction The Intersection of Research, Branding, Marketing, Politics and Sociology 443 posts

AYTM Features: Redesigned Statistics Page & Data Lab

AYTM Features: Redesigned Statistics Page & Data Lab

We are excited to roll out our redesigned statistics page and beta launch of Data Lab! The redesign of the statistics page is meant to streamline your analysis for easy report building. Take your analysis to the next level in the AYTM platform with Data Lab. Use AYTM’s Virtual Questions to build custom charts, create segments

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Conducting Surveys on Mobile Devices: Optimizing Your Results

Conducting Surveys on Mobile Devices: Optimizing Your Results

The number of mobile phone users in the world is expected to pass the five billion mark by 2019, with half of that population predicted to be smartphone users. Consider that statistic, it’s clear that the world has fully embraced the concept of mobile technology. The rapid adoption has impacted everyday life in many ways; it is changing the way companies interact with their consumers.

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3 Simple Techniques for Statistically Adjusting Data

3 Simple Techniques for Statistically Adjusting Data

Your strategic and tactical quantitative research work – designing, programming, and fielding an online questionnaire – result in raw data files containing all the respondents’ answers to your survey. Typically, some form of data preparation must be completed before your analysis begins. Neglecting to carefully prepare your raw data may jeopardize the statistical results and bias your interpretations and subsequent findings.

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Understanding the Pros & Cons of Online Research Panels

Understanding the Pros & Cons of Online Research Panels

Online research panels are widely recognized as a quick and lucrative way to conduct market research. In a society where everyone is easily connected through the internet, it makes sense that research has long progressed from the days of pen-and-paper questionnaires to online survey methods that access hundreds of people instantly. So how do you know if utilizing an online research panel is the appropriate path for your study? To address this question, it is important to explore the possible pros and cons associated with collecting data from an online panel.

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Getting the Most from Your Market Research Project

Getting the Most from Your Market Research Project

In a society where companies are accelerating the release of new products and services, there is more pressure than ever for market research teams to deliver meaningful data quickly and on a tighter budget, in every phase of the research process.

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Panels, Sampling and Survey Design: An Introductory Guide

Panels, Sampling and Survey Design: An Introductory Guide

Surveys are vital research tools, and the insights gathered from market research surveys drive business decisions that can have far-reaching impacts on a company’s future. When so much is riding on your data, getting high-quality survey results will be the difference between effective, accurate insights and untrustworthy noise.

The components required for high-quality survey results are – sound methodology, effective survey, expert analysis, and quality sample. For most projects, the most effective way to reach quality sample is with panels.

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Painless Programming: Using Question Libraries and Automated Logic

Painless Programming: Using Question Libraries and Automated Logic

The adaption of widespread internet usage worldwide has greatly simplified the administration of questionnaires. Although in-person interviews of various forms may still be popular and appropriate in some countries and for certain studies, the increased global online presence has cultivated an expanding landscape for survey research.

Respondents may be recruited over the internet from panels or by using conventional methods (telephone, mail) and asked to participate in a live survey that they complete from an internet-equipped device at their convenience – be it work, home or while on-the-go. Many surveys are not even limited to desktop or laptop usage, embracing society’s transition to mobile devices like tablets and smartphones making on-the-go respondents more accessible.

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Getting Personal: Surveys Containing Sensitive Topics

Getting Personal: Surveys Containing Sensitive Topics

The growth of online and mobile market research has provided researchers the ability to swiftly collect academic and public opinions; even regarding sensitive topics like illegal activity, such as drug use, or personal care habits. Gathering sensitive data can prove to be meaningful for various reasons, but moreover, it can help to inform the public and policymakers.

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Selecting the Best Research Design for Your Project

Selecting the Best Research Design for Your Project

Applying the findings collected from a market research study is a smart way to address your business concerns and answer questions. Therefore, you want to make sure you’re selecting the appropriate research design to collect useful data. Read more

Test and Re-test: 5 Ways to Pre-Flight Your Survey

Test and Re-test: 5 Ways to Pre-Flight Your Survey

You’ve identified your research objectives, selected methodology, designed your survey and now you’re ready to start collecting valuable insights.

All that’s left to do is test your survey! Read more

Adopting Online Qualitative Research

Adopting Online Qualitative Research

The market research industry is constantly evolving, and it is becoming more important than ever to stay current on the latest trends! Professional market researchers and business owners alike are starting to use online qualitative research tools to design and launch a variety of consumer or business-to-business research studies.

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Choosing Your Research Methodology

Choosing Your Research Methodology

The most difficult aspect of deploying a market research project is answering the question, “What type of research do I need?”. Selecting the appropriate research methodology is a vital first step in any market research process; it is one of the key factors make or break a project. Before deciding what the most suitable methodology is for your market research, it is important to first consider and comprehend all of the dynamics that go into selecting the best research methodology.

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Five Decisions Researchers Make When Constructing Itemized Rating Scales

Five Decisions Researchers Make When Constructing Itemized Rating Scales

When designing a questionnaire, a researcher has a variety of rating scales to choose from.

If you recall, rating scales can be comparative or noncomparative. Comparative rating scales are used to directly compare stimuli, and the collected data (which has ordinal or rank properties) can only be analyzed in relative terms. Conversely, noncomparative rating scales, also known as monadic scales, evaluate only one stimulus at a time. Noncomparative scales can be either continuous or itemized.

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The Future is Mobile

The Future is Mobile

The new generation of market research has long graduated from the traditional market research methodologies that consisted of in-person interviews, mailed or written questionnaires, and telephone surveys. Innovative research techniques like mobile surveys are helping businesses generate better insights.

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Driving Competitive Advantage Through Packaging Innovation

Driving Competitive Advantage Through Packaging Innovation

Part 3: Quantifying the potential impact of your packaging innovation

Changing your packaging is not an insignificant task and carries some risk. Consumers become accustomed to branding and changing how your package looks can actually hurt recognition, or even turn them off to your product. Likewise, functional or material changes can impact the consumer experience. Therefore it is important to test changes to your packaging to ensure that the changes improve recognition and convince consumers to choose your product over the others.

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Tutorial: How to Get Respondents to Upload Video Responses

Tutorial: How to Get Respondents to Upload Video Responses

Online surveys are quantitative by design, and usually have limited qualitative elements. In order to gain qualitative data, try AYTM’s video response feature. This question type allows you to collect short webcam videos of respondents answering questions, viewing a concept or creative or watching a video. Using this video response feature you’ll not only be able to collect deeper insights but you will also add qualitative feedback to your analysis.

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Designing Effective Scale Questions

Designing Effective Scale Questions

Quantitative research is focused on numerical, quantifiable data and using scales is an important tool to collect nuanced insights. Designing an effective scale requires a researcher to think about the objectives, the best type of scale, and how they want to quantify the labels.

To design an effective and engaging scale, listed below are a few do’s and don’ts, as well as, tips on designing scales.

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Artificial Intelligence and Market Research

Artificial Intelligence and Market Research

The potential of artificial intelligence (AI) in the market research industry is its ability to be used as an instrument to conduct research better, faster, and in some scenarios cheaper.  For this reason, artificial intelligence technology has infiltrated many industries, including marketing and advertising.

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Get the Most out of Your Survey Data with These Tips

Get the Most out of Your Survey Data with These Tips

The question everyone asks is, “how do I design a good survey?”, the answer to that question has filled numerous books and articles. An often overlooked factor in good survey design is how a respondent will feel about your survey. While the data is comprised of how a respondent answers your survey, crafting a great survey includes considering the respondents during the design.

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Market Research: How to Get Started

Market Research: How to Get Started

For a business to truly prosper there must be an extensive knowledge of both customers and competitors. Market research is the method in which information is gathered to help companies become more aware of their customers perceptions regarding current or potential products and services.

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Driving Competitive Advantage Through Packaging Innovation: Part 2

Driving Competitive Advantage Through Packaging Innovation: Part 2

Part 2: Making the Case for Packaging Innovation

Functional innovations can add value and help differentiate a product, while branding elements can help a product break through on the shelf and communicate the brand’s equity. Packaging is, after all, an important mode of advertising at the point of purchase.

In this post, we’ll dive in a little deeper on the innovation process and how to identify packaging innovation opportunities. Read more

Branding: How to Get Started with Your Brand

Branding: How to Get Started with Your Brand

Great branding is the essence of any respectable company, but most of the available resources about branding typically involves advice on how to ensure your brand remains consistent throughout your marketing efforts or improving upon an already established brand. All valuable advice, but where should businesses starting from scratch begin when building a brand?

In most instances, it is advisable to enlist the help of a creative director or market agency, but the immediate first steps can certainly be achieved in-house. When it comes to instituting the primary features and qualities of your brand, all you need to do is conduct a bit of research and gain a comprehensive understanding of your business operations. Read more

Driving Competitive Advantage Through Packaging Innovation

Driving Competitive Advantage Through Packaging Innovation

Part 1: Nice package! Why getting packaging right is so important.

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How to Conduct Customer Loyalty Research: An Introduction

How to Conduct Customer Loyalty Research: An Introduction

Quality control and management was once limited to conforming to internal company standards and specifications. If the product was built according to plan and worked as intended, it was ready to be shipped to the customer.

Today, organizations recognize that the customer, not the manufacturer, has the final say on whether or not a product’s quality satisfies expectations. Modern quality management efforts must be directed by the “voice of the consumer”, meaning organizations must understand their target customers’ needs and expectations, undergo continuous quality planning and improvement efforts, and keep the lines of company-consumer communication open at all times.

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Fishing for Data – A Case Study for Creating a Consumer Tracker

Fishing for Data – A Case Study for Creating a Consumer Tracker

AYTM is proud to release “Fishing for Data: The Road to Creating a Consumer Tracker” case study. The study was recently completed with the help of Fishin Co Category Analyst, Kristina Arge.

The Fishin Company is the largest importer of tilapia in the world, as well as one of the largest importers of frozen fish. Fishin’ Co has been a client of AYTM’s since 2017. As one of their many reasons to conduct market research on a DIY platform, including saving money and time, Fishin’ Co was looking for a way to find data that had not yet existed to their market. Although it was easy for them to find data on pounds of seafood farmed, caught and consumed on a yearly basis; it was difficult to find data in regards to consumer buying habits. AYTM worked with Fishin’ Co to train the team on our platform and set up a monthly tracker, that they could manage themselves, in order to help them build an ongoing consumer insight portfolio.

To read the full case study, click here.