Research Junction The Intersection of Research, Branding, Marketing, Politics and Sociology 390 posts

How to Use AYTM Creative Templates – Part 1

How to Use AYTM Creative Templates – Part 1

Our team of researchers has crafted four customizable creative test survey templates. They’re your plug-and-play solution for testing ads, commercials, product concepts, and more. No more guesswork or hunting down survey examples online – our research team has done the heavy lifting for you!

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Where to Start: A Practical Guide to Market Research

Where to Start: A Practical Guide to Market Research

Companies of all sizes will likely have a need to introduce new services or products to their consumer base. Though, prior to pushing sales, it is essential for business owners to understand who their potential customers are and gain their feedback. Conducting market research is a, practical, initial approach toward obtaining data about consumer preferences on a product or service.

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Pre-flight Checklist

Pre-flight Checklist

You’ve written your survey, gotten internal and external alignment on the content and just finished programming, all you need to do is click that launch button, right?  Not so fast – you’ll want to review your survey before it goes live. It is easy to make mistakes when programming so it is important to take the time and proofread and preview your survey before letting it take flight.  Below are just a few recommendations and tips to help you catch and correct errors.

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AYTM & Research Rockstar Special Training Bundle for Researchers

AYTM & Research Rockstar Special Training Bundle for Researchers

AYTM is proud to partner with our friends at Research Rockstar to offer a special discounted market research training bundle. The 3-course AYTM bundle includes fundamental courses on questionnaire design, data analysis and using research tests like Conjoint & Maxdiff. Thanks to Research Rockstar we are able to offer all 3 courses as a bundle with over $200 in savings.

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Webinars and Conferences You Don’t Want to Miss in 2018

Webinars and Conferences You Don’t Want to Miss in 2018

In a constantly evolving industry, market researchers have an obligation to keep up with the pace and stay in the know. The best ways to continue learning, grow in curiosity, innovate and stay current in analytics is to register for industry conferences and webinars. Beyond the learning tools that you will learn, conferences and webinars are an excellent tool for building your network. Here are a few upcoming opportunities that might be worthwhile for you.

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Best Practices for DIY Survey Design

Best Practices for DIY Survey Design

The concept of DIY, is no longer a new notion to the market research industry; in fact, the trend has been booming for quite some time now. The idea behind emancipating resources that would typically be used to hire research professionals that will design, program, or analyze survey data is especially appealing. With do-it-yourself tools exploding in the marketing arena, business owners can use DIY market research platforms with ease. Reducing the need to call in the pros is a wonderful way to increase profits, but it is imperative to recognize both the risks and opportunities of DIY research.

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Surveying Small Population Sizes

Surveying Small Population Sizes

One of the most important aspects of research is sample size. A common belief when it comes to avoiding statistical issues interfering with a successful research project, is to try and reach the largest representative sample as possible. Though, there are instances when a small sample size is acceptable and will not result in inaccurate data. Prior to choosing a small sample size, it is vital to understand a few key terms that can help achieve your research goals.

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The Power of NPS

The Power of NPS

NPS (Net Promoter Score) is used by companies and organizations to measure customer experience. Designing, programing and implanting your own NPS is easy- if you have a customer list or database, you can program a few questions and be on your way to tracking your NPS in no time.

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Claims Research: Who, What, When, Where & Why

Claims Research: Who, What, When, Where & Why

There’s no denying the proliferation of advertisements these days. As competitive product and service categories become increasingly hungry for the strongest ad claims and most compelling evidence to sway consumers, advertisers have an obligation to uphold the relevant laws and regulations surrounding claims substantiation.

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How to: Using Advanced MaxDiff in Your Market Research Survey

How to: Using Advanced MaxDiff in Your Market Research Survey

MaxDiff is an approach for obtaining preference/importance for multiple attributes (brand preferences, brand images, product features, advertising claims, etc.). An alternative to standard rating question type it forces respondents to make tradeoffs between attributes. This avoids the issue of each attribute possibly being equally important. If you have between 7 and 40 attributes to test keep reading to find out how to use AYTM’s Advanced MaxDiff in your survey!

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Generations “Defined” – What’s Your Generation?

Generations “Defined” – What’s Your Generation?

Different generations tend to have a set of similar characteristics, preferences, and values over their lifetimes that also is distinct from other generations.  These are important to keep in mind for researchers and/or companies when they are designing or testing products and services, particularly when they identify a specific generation as their target market.  At a high level, generations display similar methods of communication, shopping, and motivation preferences because they experienced similar trends at approximately the same life stage and through similar channels. While there are always unique individual differences, categorizing consumers by generations is a way to identify general tendencies and ensure you are implementing marketing strategies that will resonate with most of your consumer base.

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How To: Using Social Media for Market Research

How To: Using Social Media for Market Research

Digital marketing has transformed over the past decade, delivering powerful tools that offer an alternative approach to traditional market research. Customary research methods such as surveys and focus groups can be costly and time-intensive, but fortunately a new era of research has become available to businesses.

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Author Bias: Avoid Asking Leading Questions

Author Bias: Avoid Asking Leading Questions

Do-it-yourself survey solutions are emerging all over the market research world as affordable solutions for companies to obtain consumer feedback. DIY research is a wonderful alternative to more expensive solutions that require the expertise of market research professionals. However, it is important to understand the possible errors that may arise when choosing to design a survey yourself. One of the riskiest and most predominant issues that lead to biased feedback is asking leading questions.

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Blueprints for the Best Studies: Research Briefs

Blueprints for the Best Studies: Research Briefs

Picture this: you’re in the market for a new home and after a wealth of consideration, you decide to build your own. You’re not a builder and you’ve never done any DIY projects, let alone a home building project, but you’re thrilled to see the final product and make it ‘home’. Would you move forward without a thorough blueprint? Let’s hope not! Creating a detailed blueprint ensures that all parties involved are well-versed on the plans, understand the goals of the undertaking, and agree on the timeline and steps to be completed.

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What? So What? Now What? : Enhancing the Impact of Insights and Recommendations

What? So What? Now What? : Enhancing the Impact of Insights and Recommendations

Your carefully constructed survey is out of field, and you’ve completed your data analysis. The last step in completing your market research project is to prepare the report. Your report can be written and/or oral and should detail the research process, results, and recommendations or conclusions tailored to a specific audience. This may mean developing several reports that highlight the information most important to each invested stakeholder group.

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The Heroes of the Programmatic Takeover: Market Researchers

The Heroes of the Programmatic Takeover: Market Researchers

When you go to sleep at night, how far away is your phone? Under your pillow? A foot away? Maybe across the room? The honest answer for most, is that it’s within arm’s reach.

People now carry their phones constantly, and while their bodies recharge overnight, so do their phones, nearby at all times. Mobile phones are estimated to create a massive opportunity for programmatic advertising spending in the coming years. And this is a big deal for marketers, and market researchers. By using programmatic advertising, the use of software to purchase digital advertising has reduced or even eliminated the need for many traditional processes, reinforcing the idea now more than ever that digital advertising is crucial.

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Do’s and Don’ts of Question Wording

Do’s and Don’ts of Question Wording

Deciding how to word your survey questions may seem like one of the easier tasks of survey writing, but it is actually one of the most difficult and critical tasks. Poorly worded questions can result in bad data: respondents may refuse to answer the question entirely or misinterpret what the question is asking, and as a result, answer incorrectly. These lead to response errors and can make data analysis more challenging. It is key that both the researcher and respondent interpret the questions identically, otherwise you wind up with biased data. Consider the following six tips when writing your survey questions to help optimize wording and, ultimately, obtain more accurate data.

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Three Ways to Show Your Respondents That You Appreciate Them

Three Ways to Show Your Respondents That You Appreciate Them

Online panels are composed of highly opinionated people, and they have some opinions on their survey experience! Let’s take a look at three things that keep respondents happy and how to implement them in your next survey.

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How to Use Cross-Sectional Studies for Market Research

How to Use Cross-Sectional Studies for Market Research

Numerous types of survey methods exist to help market researchers obtain correct answers by asking the right questions. One of the most common survey methods that will aid in achieving such a task is known as, cross-sectional market research. Cross- sectional studies make comparisons between respondents in a solitary moment; think of it as a capturing a snapshot through a single survey or observation. Outside of being swift and simple, using this surveying technique can help researchers or clients better profile their target market based on respondents likes and dislikes toward a product, and help narrow down a business’s niche demographic.

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Meet the Who’s Who in Market Research

Meet the Who’s Who in Market Research

Many terms in the world of Market Research stem from their namesakes. From testing methodologies, question types and analytical approaches, many contributions are known by their monikers. Let’s take a closer look at Rensis Likert, Jan Stapel, Thomas Bayes, Peter Van Westendorp and Ivan Konanykhin (Have you heard of him yet? He’s famous within AYTM!).

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Overcoming Respondent Inability and Unwillingness to Answer

Overcoming Respondent Inability and Unwillingness to Answer

A structured survey is the most common quantitative method for collecting primary data from a sample of a population. The sample of respondents is asked a variety of questions regarding past or future behavior, attitudes, motivations, lifestyle, and demographic traits. There are several advantages to using a survey methodology: the questionnaire is easy to administer, the data are reliable, and using fixed answer choices reduces any interviewer bias or variability that may have resulted in a phone or in-person interview, for example. A disadvantage; however, is that respondents may be unable or unwilling to provide the information you’re looking for. When writing your survey, consider the following information and techniques to help encourage more informed and accurate answers from respondents.

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Semantic Differential Scale: Measuring Perceptions and Attitudes of your Brand

Semantic Differential Scale: Measuring Perceptions and Attitudes of your Brand

Developing relationships with customers and cultivating a brand image are important steps in a company’s growth. While customers own the brand perception of a business it’s important to make yourself aware of the attitudes and feelings a customer has for your brand. The first step, market research!

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Market Research and Data Science: Friends or Foes

Market Research and Data Science: Friends or Foes

If you Google market research and data science, you’ll get  a broad range of conflicting results. Market researchers and data scientists would confirm these definitional differences, saying that the work they do is worlds away from the other. Many major companies build entirely separate teams of market researchers and data scientists that work with completely different clients and vendors and have different daily tasks and even overall research goals. However, there is a common thread that makes these two disciplines a compatible pair: they are both driven to help their organizations achieve success by making sense of data. So, while they lack the clear appearance of a harmonious pair at first glance, the intersection between market research and data science can make for the ultimate dream team, and a super solid foundation for deeper and richer insights.

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GRIT Report Deep Dive: Researchers, Emerging Methods, Data Collection and More

GRIT Report Deep Dive: Researchers, Emerging Methods, Data Collection and More

Greenbook recently released their Greenbook Research Industry Trends (GRIT) Report for 2017. The report features a variety of topics, including emerging methods, a day in the life of researchers, dominant data collection, improving customer satisfaction, threats and opportunities.

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Comparative Scaling Techniques Simplified

Comparative Scaling Techniques Simplified

You want to use comparative scales when you have two or more objects (stimuli) that you
want respondents to compare at the same time. The major advantage of comparative scales for you as a researcher is that small differences between your test stimuli can be detected. From a respondent perspective, comparative scales are easily understood. Respondents are shown the stimuli simultaneously, allowing them to compare the objects starting from the same reference points, which helps reduce carry over effects (such as order bias) from one judgement/response to another. As respondents compare the objects, they are forced to make a choice between them. The resulting data has only ordinal (rank order) properties. It may be helpful to first brush up on the Fundamentals of Market Research Scaling Techniques to ensure you have a fresh understanding of the types of scales used in Market Research.

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