Announcing “Insighter”: A Virtual Conference from aytm, CINT, KnowledgeHound, & Remesh

Announcing “Insighter”: A Virtual Conference from aytm, CINT, KnowledgeHound, & Remesh

If you’ve ever seen us speak at a conference or attended one of our roundtable talks, you already know there’s nothing we love more than chatting with researchers about what it takes to move the insights industry forward. And now, we’re super excited to continue the conversation with our partners, CINT, KnowledgeHound, and Remesh, through Insighter  —  a virtual conference for insights professionals. 

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[NEW] Data Centrifuge: Cleaner Data for Reliable Insights

[NEW] Data Centrifuge: Cleaner Data for Reliable Insights

Last week at IIeX, aytm’s CEO, Lev Mazin, and our Director of Product Strategy, Dale Gilliam, unveiled a project that we’ve been secretly working on for months. 

In the age of click farms and survey bots, the consumer insights industry is plagued by growing online fraud cases, compromising respondent data quality and integrity. 

We get it. Data quality is a scary topic. But you no longer need to tackle it alone. To combat junk data, we’re developing a next-generation, response-level data quality engine, called Data Centrifuge.

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L&E Webinar Series

L&E Webinar Series

Join us as we dive into discussion of the future trends of market research and the role of technology in qualitative (and quantitative) research. We will also discuss what the new normal is starting to look like for the market research world and what key brands are doing today to continue on with research. The panel will include Barry Jennings from Microsoft and Sarah Snudden from aytm to provide additional insights into the future of qual and quant technology. The dynamic duo from years past, Charlie Rader of P&G and Lenny Murphy of GreenBook will be part of our lively discussion as well.

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Agile in Action: 3 Takeaways from IIeX 2020

Agile in Action: 3 Takeaways from IIeX 2020

IIeX looked a lot different this year. But just because we participated from the comfort of our homes doesn’t mean we skimped on the quality of our content. Sarah Snudden, aytm’s VP of Digital Transformation had a virtual sit down with Diego Han, Sr. Manager, Analytics & Insights, North America Oral Care at P&G, and Heather Dallam, Global Fuels Market Research & Data Analytics Manager at ExxonMobil, to talk shop about everything agile.

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Save Time on Survey Programming with Smart Loops

Save Time on Survey Programming with Smart Loops

According to The Q Report by Quirk’s Media, “Too many projects for our staff” is the number one pain point reported by market researchers. This should come as no surprise, as year after year, you’re expected to do more research with fewer resources. And things have likely gotten even worse since the start of the pandemic as your brand grapples with changing and unprecedented consumer behaviors.

But, savvy researchers understand that leveraging technology, including automation, is the key to meeting the demands being placed on you by internal and external stakeholders. 

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5 Considerations for Great Survey Questions

5 Considerations for Great Survey Questions

One of the most common challenges faced by our clients is writing good survey questions. After all, if you aren’t asking the right questions, you aren’t going to get the data you need. 

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IIEX North America 2020

IIEX North America 2020

Join us at IIeX North America for our panel discussion where you will hear from industry leaders and change-makers who transitioned their research to a more agile approach and our tech demo where we will explore the issue of response-level data quality and reveal for the first time a completely new approach to combating crappy data on aytm’s platform.

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Squeeze More Insights from Your Existing Data with Virtual Questions

Squeeze More Insights from Your Existing Data with Virtual Questions

There are three kinds of people in the world, the ones who give a lemon a good squeeze with their hands; the ones who use a fancy citrus juicer to get out as much juice as they can; and the ones who juice it and save the peel to use for lemon zest. 

If you’re someone who wants to squeeze every possible drop of insight out of your data, virtual questions are for you. They help you dive deeper into your existing data, see your data as it fills in a question type, and offer a visual representation of demographic traits. 

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[NEW]: Simplify Sig Testing with Correlation Finder

[NEW]: Simplify Sig Testing with Correlation Finder

Significance testing can be an invaluable tool in helping you understand the difference of data, identify changes in performance, and focus on meaningful insights. 

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Demographic Quotas Offer a Representative Sample for Your Surveys

Demographic Quotas Offer a Representative Sample for Your Surveys

Quotas help you to collect representative, accurate data from your consumer research. They also allow you to keep track of how many respondents meet a condition outlined in your survey. 

Let’s take a look at the types of demographic quotas available on the aytm platform, learn how to use them in your next survey, and explore a few use cases for quotas.

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Aytm Welcomes Sarah Snudden as VP, Digital Transformation  & Dale Gilliam as Director of Product Strategy

Aytm Welcomes Sarah Snudden as VP, Digital Transformation & Dale Gilliam as Director of Product Strategy

Two insights industry all-stars join aytm to accelerate innovation and digital transformation.

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Add Some Qual to Your Quant with Open-Ended Questions

Add Some Qual to Your Quant with Open-Ended Questions

Want to obtain more qualitative data from your next survey? Open-ended questions can help lead the way. Because they’re exploratory in nature, OEs offer insights professionals rich, qual data, incorporating a human element into your quantitative research.

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Aytm Ranks Top 11 Technology Provider in GreenBook GRIT Report

Aytm Ranks Top 11 Technology Provider in GreenBook GRIT Report

Aytm is thankful to be awarded the following in the 2020 Greenbook Business and Innovation GRIT report:

  • #11 Technology Provider
  • #18 Data/Analytic Category
  • #20 Most Innovative Company

It’s no surprise to us, as aytm has a long history of innovation. 

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The Quirk’s Event – Virtual 2020

The Quirk’s Event – Virtual 2020

The consumer insights industry is facing a time of rapid change. Technology is not only impacting the way consumers engage with brands, but empowering new competition from challenger brands and raising expectations for today’s insights professionals. Those who wait to adapt risk losing influence and becoming less relevant. Now is the time to lead.

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GRIT Forum June 2020

GRIT Forum June 2020

The industry and the state of the world are changing rapidly. The GRIT Forum is your exclusive look at the latest edition of the GRIT Report —before it’s released to the public.

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IIeX Forward 2020

IIeX Forward 2020

Hear firsthand from some of the world’s most-loved brands about the obstacles they’ve recently faced, how they moved past them, and how shifting their research to digital helped them reach the other side.

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NEXT Virtual Conference 2020

NEXT Virtual Conference 2020

It took a global disruption to jump-start the “digital-first” innovation engine across the insights world. But disruption is not a one-time event. Whether it’s a competitor, a startup, or a new product launch, disruption is expected. And the world’s most advanced insights departments are planning for it. 

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How to Name a Product – 10 Tips for Product Naming Success

How to Name a Product – 10 Tips for Product Naming Success

Naming a product isn’t easy.

Consider this: 1,024,384 trademark applications were filed in the United States in 2018.

There are now so many new brands popping up that it’s extremely hard to come up with a new name that meets all of your criteria, but is also readily available.

When coming up with a new product name, you need to research, plan, and brainstorm, then test before you launch.

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The 4 Types of Research You Should Run Right Now

The 4 Types of Research You Should Run Right Now

Aytm’s insighter community currently hosts monthly roundtable events with client-side insights leaders from a variety of industries to have an open dialogue about what questions are surfacing, talk about what is working in research, and what isn’t and share ideas.

In this post, we’ll highlight some of the key takeaways from our recent roundtable discussion. 

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Managing Open-ended Responses Just Got Easier

Managing Open-ended Responses Just Got Easier

Aytm users can now access a brand new interface for OE responses

The open-ended question is hands down one of the best ways to receive consumer feedback — in their own words. OEs help to enrich your quantitative data, adding color and context. 

Writing an effective open-ended question can be tricky, but managing your OE responses doesn’t have to be.

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TMRE Digital Week 2020

TMRE Digital Week 2020

The Consumer Insights industry is facing a time of considerable uncertainty. Many clients and suppliers are questioning whether they should hit pause on their research plans. In this session, you will hear about the short-term need to pivot from long-term strategic research and move toward in-context, in the moment research.

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3 Key Takeaways from My Interview with Microsoft’s Chief Economist, Michael Schwarz

3 Key Takeaways from My Interview with Microsoft’s Chief Economist, Michael Schwarz

I recently had the pleasure of chatting with Michael Schwarz, Chief Economist at Microsoft, and aytm board member. Michael kindly agreed to share his thoughts about what’s happening in the US and globally. 

Here are three things I took away from our conversation along with my thoughts on how they should impact your consumer research efforts.

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TMRE Digital Week: Don’t Let Travel Restrictions Impact Your Professional Growth

TMRE Digital Week: Don’t Let Travel Restrictions Impact Your Professional Growth

Join aytm and other insights leaders from around the globe for the TMRE Digital Week 3-day Virtual Conference, and learn about best practices for innovating insights, use cases for leveraging big data, and the impact of outcome-driven insights on your future growth.

Monday April 27th – Thursday April 30th, 2020

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I’ve Worked Remotely for 18 Years, Here’s How it’s Done  (even during a pandemic)

I’ve Worked Remotely for 18 Years, Here’s How it’s Done (even during a pandemic)

For a lot of people, working remotely is a dream come true — minus the mandatory shelter in place orders that many of us are under. But for some companies, having to suddenly shift their entire workforce to a remote environment can prove challenging. And if you’re an individual who has never worked from home before, you may also be surprised by what’s in store. 

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Using Quantitative Research with Qualitative in Today’s World

Using Quantitative Research with Qualitative in Today’s World

Today, we find ourselves in the middle of a global pandemic. Life as we know it is canceled. With the current advice from the CDC to practice social distancing and avoid crowds or gatherings of more than 10, our behaviors and needs are shifting as we navigate our new “normal”. 

The market research industry is no exception – we’re feeling that impact, including adjustments we need to make to how we conduct research. With in-person qualitative methods such as focus groups and intercept studies taking a break, it’s the perfect time to assess how online surveys can be used to supplement and conduct qualitative research.

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